Sales and Marketing Management

Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.

How to Create a Winning Revenue Operations Strategy

Discover how to align sales, marketing, and customer success with nine actionable RevOps strategy steps and examples to drive revenue growth.

11 min read

Who Needs Leads? 4 Ways Pipeline Marketing Drives Revenue

Learn how to align and bring together sales, marketing, enablement, and revenue operations to drive steady pipeline.

10 min read

Cracking the Code: How RevOps Metrics Fuel Business Growth

Discover essential RevOps KPIs and focus on the metrics that truly impact your business' revenue growth and success.

16 min read

A Complete Guide to Revenue Operations

This comprehensive guide provides practical steps for implementation and insights on when RevOps is the right choice. Learn more.

11 min read

Mastering the 5 Steps of the SPICED Sales Methodology

Create consistent, customer-centric experiences with SPICED framework. Learn how to have impactful sales conversations with practical examples and questions.

10 min read

Tips for a Successful Marketing and Sales Enablement Partnership

These four tips will help you create a successful marketing and sales enablement partnership, strengthening alignment between all GTM teams.

4 min read

10 Fundamental Principles of Value Selling

Discover how value-based selling can transform your sales team's success. Learn the key principles, benefits, and approaches to focus on customer value.

13 min read

18 Sales Discovery Call Questions That Drive Results

Learn the art of crafting discovery call questions to qualify prospects and fuel your sales pipeline. Use these 18 questions to get started.

12 min read

What is Revenue Enablement?

Businesses are now adopting revenue enablement to surpass revenue goals and maximize growth. Learn how it can help you deliver consistent customer experiences.

12 min read

Crafting the Ultimate Sales Pitch Email

Unlock the secrets to crafting irresistible sales pitch emails with proven tips, templates, and how to leverage artificial intelligence.

11 min read

How to Write Sales Emails People Want to Read

Learn how to write effective sales emails with the right content, timing, and four simple measurements to track success.

11 min read

The Impact of AI on Sales Strategies and Performance

Learn how AI transforms sales, boosting customer engagement and forecasting accuracy. Find practical tips for integrating AI into your sales processes.

11 min read

Boost Growth with a Unified Sales and Marketing Strategy

Discover how aligning sales and marketing strategies can drive your business growth with valuable tips and key questions to get the teams collaborating.

10 min read

How to Build An All-Star Go-to-Market Team

Gain insight into what a GTM team looks like and get helpful tips to boost productivity within your go-to-market process.

11 min read

How to Become a Better Sales Operations Manager

Discover skills and strategies for sales operations managers to succeed, fueling revenue growth and promoting business collaboration.

8 min read

Expert Tips for Improving Sales Operations Efficiency

In this blog, discover practical tips for enhancing sales operations, overcoming common challenges, and streamlining processes.

9 min read

Complete Guide to Sales and Operations Planning

Discover how to utilize S&OP to boost customer satisfaction, improve teamwork, and build resilience against unexpected disruptions.

16 min read

How to Create an Effective Sales and Marketing Plan

In this guide, we'll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling.

14 min read

Understanding the Value and Benefits of Guided Selling

Explore how guided selling blends technology and personalization to transform B2B and B2C sales, improve customer experiences, and skyrocket conversions.

11 min read

How to Create Sales Collateral That Converts

Enhance the buyer’s journey with the right sales collaterals. Discover how they arm sales teams, engage prospects, and adapt as B2B customers evolve.

11 min read

SNAP Selling: The Solution to Win Frazzled Customers

Learn the essentials of SNAP Selling. Explore industry scenarios, questions to assess fit, and a comprehensive Buyer’s Matrix.

12 min read

Virtual Selling: How to Excel and Crush Your Sales Quota

Digital self-serve and remote selling are here to stay. Explore effective virtual selling tips, techniques, tools, and skills to satisfy today’s modern buyer.

10 min read