Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Digital sales rooms: How DSRs help enterprise sellers
Close deals faster with digital sales room software. Learn about key features of DSRs and the technology's impact on go-to-market strategies.
12 min read
![How to build a successful sales strategy [2027 edition]](https://www.highspot.com/wp-content/uploads/2025/09/sales-strategy-580x330.png)
How to build a successful sales strategy [2027 edition]
The best sales strategy is built with AI-powered go-to-market solutions that help B2B sellers improve their revenue execution tied to deals.
15 min read
7 steps to achieving sales and marketing alignment
Sales and marketing alignment is critical to both seller and marketers' success. With these 7 key best practices, you’ll be on your way to winning together.
16 min read
AI Is reshaping GTM. But only for teams ready to change
AI adoption is everywhere, but real change is rare. Learn why only teams ready to transform their GTM execution are turning AI into measurable impact.
4 min read
How improved AI maturity unlocks greater GTM performance
Strong AI maturity is improving go-to-market outcomes for today's enterprises. Learn how elevating your AI strategy can drive efficiency and growth.
12 min read
Embedding AI in your GTM operations: A strategic imperative
Successful GTM operations not only requires clarity, consistency, and close collaboration, but also the use of AI-powered sales enablement technology.
13 min read
Sales quota attainment: How to hit targets consistently
Attaining quota is always top of mind with today’s sales reps. Get sales quota attainment tips to ensure you meet manager-assigned targets.
14 min read
Execution isn’t just a challenge. It’s a leadership test.
Explore the go-to-market performance gap and why execution—not just strategy—is the true leadership test for today’s GTM leaders.
3 min read
The perfect sales pitch: Examples and best practices
Learn to craft compelling sales pitches that grab buyers' attention using our in-depth examples, best practices, and proven strategies.
20 min read
How AI sales scorecards boost B2B seller productivity
Sales scorecards powered by AI enable frontline managers to easily track seller performance and provide data-driven guidance for their teams.
12 min read
The modern sales tech stack: Essential tools for 2027
Building a revenue-generating B2B sales technology stack requires a coordinated effort among GTM leaders to find and invest in the right tech.
14 min read
Conversation intelligence: How the AI tool powers B2B sales
Conversation intelligence software with native AI capabilities empowers enterprise sales teams to act on call data faster and sell smarter.
13 min read
Sales automation in 2027: Best tools, insights, and ideas
The best sales automation software enables sellers to automate core go-to-market processes, streamline GTM workflows, and improve outreach.
22 min read
Sales forecasting: How to predict future B2B revenue
Successful B2B go-to-market leaders today use data-driven, AI-powered sales forecasting tools to predict near- and long-term revenue growth.
14 min read
Aligning sales with the B2B buying journey: A guide
Discover how B2B buyers make decisions today, why the process is long and complex, and what sales reps can do to better guide leads from awareness to purchase.
13 min read
How to build a sales plan: Process, examples, and insights
The most effective sales plan empowers your sellers to better engage potential customers, close deals faster, and accelerate revenue growth.
13 min read
Sales velocity: How to convert pipeline and close deals fast
By boosting your sales velocity with data-driven AI tools, you shorten sales cycles, increase win rates, and close high-value deals faster.
12 min read
Sales intelligence: GTM insights that drive growth
The best sales intelligence tools help go-to-market teams unearth insights that enhance their sales, marketing, and enablement efforts.
13 min read
Is your revenue enablement platform truly driving revenue?
Discover which platform features drive sales productivity, improve pipeline health, and contribute measurable revenue impact.
6 min read
Why go-to-market strategy fails and what the best leaders do differently
Learn how top leaders close the GTM performance gap and drive real results. Get early access to Highspot’s latest GTM performance report.
3 min read
How task automation streamlines go-to-market strategies
Learn how task automation software can enhance your sales, marketing, and enablement teams' efforts tied to your go-to-market strategies.
10 min read
Discovery calls: The definitive guide for B2B sellers
Conducting more thorough sales discovery calls starts with onboarding AI GTM software that helps B2B sellers better prepare for buyer talks.
16 min read
2026 go-to-market strategy examples and insights
Learn how to create a go-to-market strategy and discover how sales enablement can ensure a successful product launch every time.
21 min read
Sales efficiency: Your GTM team’s must-improve metric
Sales efficiency is the metric GTM can't afford to ignore. Learn to improve yours to drive stronger revenue performance and business growth.
13 min read