Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
How to Measure Content ROI
Learn why connecting the dots between what marketing produces, sales uses, and the customer consumes is a key part of measuring and tracking performance.
2 min read
Does Your Content Work for Your Sales Team?
Do you know how effective your sales content is during the sales process? Find out how to measure sales content performance to make content work for reps.
3 min read
Life After an MQL: Now Your Content Really Matters
Content for sales engagement differs from content for demand generation. Find out how sales enablement helps you create content that resonates with buyers.
2 min read
5 Keys to a Powerful Sales Playbook
What does it take to create a playbook that is a valuable tool for closing deals? Review these 5 keys with best practices to making a playbook that works.
5 min read
Add Content Engagement to Your Sales Training Plan
Content engagement is the new lead generation. Learn how to use content to create an engaging customer experience and increase your sales pipeline.
2 min read
Content Creation Is Just the End of the Beginning
Marketing teams work to create compelling content for sales to share. But how do you assess whether it's working? Learn how to close the loop between channels.
2 min read
Does Your Sales Enablement Content Balance Control and Flexibility?
Sales portals often fail because they lack continuous learning and feedback between marketing and sales. Take yours to next level with sales enablement.
3 min read
Accelerate Your Sales Process with Intelligent Content
Content is a staple part of closing deals. But how do you identify what is good or bad content? Here we go over how to accelerate your content
2 min read
Is Your Marketing Content Falling into a Black Hole?
See why you need a sales enablement solution to help your marketing and sales teams share, identify, and discover content that helps win deals.
3 min read
Playbooks for the Buyer Revolution
Changes in the modern buying process has led to the creation and proliferation of a new type of sales playbook. Learn what modern sales playbooks look like.
2 min read
Making Search Work
See how Highspot connects everyone in your company with what they need by putting your knowledge to work to serve up the right content at the right time.
4 min read
The Trouble with Tags
Find out why organizing content with tags fails — and why Highspot's approach to content management with AI and machine learning comes out ahead.
5 min read
Machine Learning in the Workplace
Discover how Highspot uses techniques from machine learning and data science to deliver the right content at the right time to marketers and sales reps.
5 min read