Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Marketing and Sales: Connecting the Dots Between Perception and Reality
How sales and marketing leaders can identify differences between perception and reality, and use the results as a launchpad for revenue growth.
4 min read
Defining Sales Enablement Roles and Responsibilities for Organizational Success
Develop an action plan to define sales enablement roles and responsibilities and map priorities to your company goals with this step-by-step walkthrough.
3 min read
Connecting Your Sales Process to the Buyer’s Journey
Modern sales enablement platforms help reps connect their sales process to the buyer’s journey. These 5 steps show how to improve alignment between the two.
9 min read
Make This Your Best Sales Kickoff Ever — 5 Areas of Focus
Set yourself up for sales success by putting together a plan that covers 5 critical areas to ensure that your reps have what they need to succeed after SKO.
5 min read
Sales Enablement for Challenger Selling
How sales enablement is helping companies optimize their Challenger™ sales model and deliver superior results for their customers.
2 min read
Sales Enablement for Inside Sales: Webinar Recap and First-Hand Perspective
Sales enablement technology and processes help inside sales reps make the most of every opportunity.
5 min read
Transform Your Business with Sales Enablement
This Best Practices Guide showcases leading techniques for positioning and optimizing sales enablement investments. Learn more about high-level concepts.
3 min read
Straight from SiriusDecisions: Best Practices for Increasing Sales Productivity
Get insights and proven approaches for increasing rep productivity with a sales asset management solution — review this new report from SiriusDecisions.
2 min read
Managing Your Content: Sales Enablement as Editor-in-Chief
How high-performing companies position sales enablement as editor-in-chief to make content easier to find, consistent in quality, & better aligned with goals.
4 min read
Want Your Sales Team to Crush Quota? Remove Information Overload
Burdening sales teams with content, tools, and internal processes can lower sales conversion rates. These tips show you how to simplify and optimize.
3 min read
Put Your Sales Content to Work: Best Practices in Sales Enablement Volume 2
By leveraging the benefits of modern sales enablement technology, sales reps can work smarter & close deals more effectively with proper technology adoption.
4 min read
From Content to Close: Removing Friction with Sales Enablement
Sales enablement helps reps boost conversions by streamlining processes. Here we will describe how these advances have made this effective workflow possible.
4 min read
Sales Enablement for Marketers
Sales enablement is vital for any high-performing marketing team. Aligning with your sales team is what allows companies to improve content quality & more.
5 min read
Sales Training Content Management with Highspot
Discover how Highspot helps reps outperform the competition with sales training content management options mapped to the unique demands of your business.
7 min read
Highspot & InsideView: Aligning Sales and Marketing Has Never Been More Important
Sales and marketing alignment is more important now than ever. Read new research and learn best practices from a panel of sales and marketing experts.
5 min read
A New Study Links Sales Enablement to Higher Conversion Rates
2016 survey of Sales Enablement practitioners found those with dedicated teams achieved a 20% increase in sales conversion rate.
5 min read
Sales Content: What Winners Do Differently – Learnings from SiriusDecisions Summit
Top sales reps and B2B marketers use sales content more effectively than others. Here are some lessons learned from 2016 SiriusDecisions summit.
5 min read
Best Practice: Content Mapping Made Easy
Content mapping is a simple process that helps you manage & organize your content. Here we help you create a content map & incorporate it into your strategy.
5 min read
Five “Must Haves” to Ensure Your Sales Enablement Platform Gets Adopted
Here are five critical components you should consider when searching for a Sales Enablement platform to improve adoption.
5 min read
Sales Enablement Pro Series: Tips for Embarking on a Successful Sales Enablement Rollout
Our Sales Enablement Pro Series aims to convey insights from sales enablement experts. Learn more from our interview with Ken Roden from Payscale.
8 min read
Navigating a Noisy Sales Asset Management Market
SiriusDecions published a report that compares vendors in Sales Asset Management and calls out specific capabilities to look for when choosing a solution.
5 min read
Turn Your Content into a Reliable Revenue Driver
By implementing a measurable approach to content development, your organization can leverage sales enablement to turn content into revenue time and again.
3 min read
Empower Your Field with Customizable Sales Content
Not all platforms are created equal. To maximize efficiency, consider these best practices that reps find helpful for on-the-go editing and content remixing.
5 min read
Sales Enablement is a “Must Have” for Sales Content Management
Aberdeen Group conducted a study with 250+ end users in sales organizations to help understand how many other companies use sales enablement to boost revenue.
4 min read