Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Best Practice: Content Mapping Made Easy
Content mapping is a simple process that helps you manage & organize your content. Here we help you create a content map & incorporate it into your strategy.
5 min read
Five “Must Haves” to Ensure Your Sales Enablement Platform Gets Adopted
Here are five critical components you should consider when searching for a Sales Enablement platform to improve adoption.
5 min read
Sales Enablement Pro Series: Tips for Embarking on a Successful Sales Enablement Rollout
Our Sales Enablement Pro Series aims to convey insights from sales enablement experts. Learn more from our interview with Ken Roden from Payscale.
8 min read
Navigating a Noisy Sales Asset Management Market
SiriusDecions published a report that compares vendors in Sales Asset Management and calls out specific capabilities to look for when choosing a solution.
5 min read
Turn Your Content into a Reliable Revenue Driver
By implementing a measurable approach to content development, your organization can leverage sales enablement to turn content into revenue time and again.
3 min read
Empower Your Field with Customizable Sales Content
Not all platforms are created equal. To maximize efficiency, consider these best practices that reps find helpful for on-the-go editing and content remixing.
5 min read
Sales Enablement is a “Must Have” for Sales Content Management
Aberdeen Group conducted a study with 250+ end users in sales organizations to help understand how many other companies use sales enablement to boost revenue.
4 min read
Five Selling Trends in 2016 That Can Be Improved with Sales Enablement
The CEB posted a blog highlighting 5 trends to help sales execs in 2016. Here, we've highlighted how sales enablement can is vital to these trends.
4 min read
Five Key Sales Enablement Takeaways from 2015
As 2015 comes to an end, We outline the key takeaways from this year. As 30% of all organizations aim to utilize sales enablement in the next year.
5 min read
Planning for Greater Sales Effectiveness in 2016
Review this handful of resources to learn more about sales enablement platforms and the critical steps to follow in sales enablement planning for next year.
6 min read
Aberdeen Research Finds “Sales Enablement is a Must Have”
Aberdeen’s research shows that successful organizations have stunning performance advantages over other companies due to these Sales Enablement best practices.
3 min read
A Modern Sales Portal for Faster Sales
Discover how a modern sales enablement platform can connect sellers to the most effective content and ensure it delivers the results you need.
10 min read
The Challenger Model and Sales Enablement — Better Together
Find out why putting the client’s needs first with the Challenger Selling Model works and how you can support it with proper sales enablement practice.
2 min read
The Competitive Edge for Sales: Dedicated Sales Enablement
No matter the organization's size or industry, an effective strategy for sales success involves a dedicated sales enablement platform & team.
5 min read
Sales Enablement Top 3 Myths
Ensure you have the right sales enablement tools and software to grow your business. We debunk sales enablement myths to help you make informed decisions.
6 min read
Does Your Organization Consider Soft Costs When Measuring Content ROI?
Discover what is often overlooked when determining the true cost of marketing materials and learn how to measure the real ROI of marketing content.
2 min read
7 Steps to Getting Started with Sales Enablement
Objective measurement through sales enablement analytics helps identify the root cause of sales & marketing misalignment, & gives teams the tools to improve.
5 min read
Wrapping Up at HubSpot’s Inbound 2015
Inbound is like no other, it's a party with the best & brightest minds of our day. Where else can you rub elbows & share secrets to success with the best?
2 min read
Putting the “We” Back in “Team” for Sales and Marketing
See why aligning sales and marketing teams provides significantly better revenue results with reduced churn, and learn how to bring the teams together.
4 min read
Going to Inbound? Join Us to Learn How to Become a Content Marketing Hero
As marketing automation platforms like Hubspot emerge, you are now able to measure content. Hubspot lets you analyze & optimize your content marketing efforts.
3 min read
Content Is King … Or Is It?
If 65% of content for sales goes unused, a lot of money is going down the drain. Leverage sales content performance analytics to ensure high ROI on content.
3 min read
Sales Content Analytics Drive Business Optimization
Analytics are the key to performance optimization. The ability to measure performance and get feedback has revolutionized marketing. See how to get started.
2 min read
The Sales Content Conundrum
Marketing team production & sales team usage are frequently disconnected. This relationship is usually a factor of content relevance & accessibility.
4 min read
Don’t Ignore the Last Mile of Your Sales Process
Are sales and marketing hitting a bottleneck in the "last mile" of your sales process? See why it's critical to resolve this friction in the buying process.
4 min read