Jeff Day
Former VP of Marketing, Highspot
Jeff Day is the former Vice President of Marketing at Highspot with a strong track record of driving growth, building brand authority, and leading high-performing teams. He led every facet of marketing—from demand gen and product marketing to communications, digital strategy, and analyst relations. Known for his strategic vision and ability to execute at scale, Jeff is a passionate advocate for sales enablement.
Posts by Jeff Day
43 articles by this author
Sales Enablement for Marketers
Sales enablement is vital for any high-performing marketing team. Aligning with your sales team is what allows companies to improve content quality & more.
5 min read
A New Study Links Sales Enablement to Higher Conversion Rates
2016 survey of Sales Enablement practitioners found those with dedicated teams achieved a 20% increase in sales conversion rate.
5 min read
Sales Content: What Winners Do Differently – Learnings from SiriusDecisions Summit
Top sales reps and B2B marketers use sales content more effectively than others. Here are some lessons learned from 2016 SiriusDecisions summit.
5 min read
Highspot Expands Integration with Cloud and On-Premise Content Management Solutions
Highspot announces expansion of integration with cloud and on-premise content management and file sync and share solutions
2 min read
Planning for Greater Sales Effectiveness in 2016
Review this handful of resources to learn more about sales enablement platforms and the critical steps to follow in sales enablement planning for next year.
6 min read
Aberdeen Research Finds “Sales Enablement is a Must Have”
Aberdeen’s research shows that successful organizations have stunning performance advantages over other companies due to these Sales Enablement best practices.
3 min read
Sales Enablement Software Reimagined
Macro-level changes have opened the door for a better approach to sales enablement tools. See how Highspot has reimagined sales enablement software.
8 min read
The Competitive Edge for Sales: Dedicated Sales Enablement
No matter the organization's size or industry, an effective strategy for sales success involves a dedicated sales enablement platform & team.
5 min read
7 Steps to Getting Started with Sales Enablement
Objective measurement through sales enablement analytics helps identify the root cause of sales & marketing misalignment, & gives teams the tools to improve.
5 min read
Putting the “We” Back in “Team” for Sales and Marketing
See why aligning sales and marketing teams provides significantly better revenue results with reduced churn, and learn how to bring the teams together.
4 min read
Content Is King … Or Is It?
If 65% of content for sales goes unused, a lot of money is going down the drain. Leverage sales content performance analytics to ensure high ROI on content.
3 min read
Sales Content Analytics Drive Business Optimization
Analytics are the key to performance optimization. The ability to measure performance and get feedback has revolutionized marketing. See how to get started.
2 min read
The Sales Content Conundrum
Marketing team production & sales team usage are frequently disconnected. This relationship is usually a factor of content relevance & accessibility.
4 min read
Highspot Partners with Box to Build Better Enterprise Apps for Sales Enablement
Both Box and Highspot published press releases today announcing formal partnership and greater integration of our products.
2 min read
Why Context Is So Important in Sales Enablement
Find out why leveraging a “context-aware” sales enablement platform makes easy to successfully align sales with the right content at the right time.
3 min read
How to Structure Your Sales Enablement Team
How do you organize and structure a sales enablement team? These three areas of responsibility lay the foundation for your sales enablement group.
4 min read
How to Prove Your B2B Marketing Is Actually Working
Prove that your B2B marketing is working with these two key measures, and learn how sales enablement can help you calculate these metrics.
4 min read
The 4 Pillars of the Sales Technology Stack
Learn how to break the sales technology stack into 4 main parts that map them back to your sales model and buyer's journey to get the most out of your tech.
5 min read
3 Things the Marketing Team Can Teach Sales Reps
To boost company success & output, your sales & marketing teams must have a shared purpose. Learn about how your marketing team can help in achieving alignment.
5 min read
3 Things Sales Reps Can Teach the Marketing Team
Achieving sales & marketing alignment is essential for success. Through easy communication, both teams can learn to perform cohesively & effectively.
4 min read
Sales and Marketing Alignment Is Still a Problem
Unlocking content engagement data from creation to pitch can align sales and marketing teams, improving marketing assets and sales outcomes. See how.
2 min read
Does Your Company Need a Chief Revenue Officer?
Learn more about what a Chief Revenue Officer does and discover what a Chief Revenue Officer could bring to your company.
3 min read
A Sales Qualification Framework for Any Business
The 3-part Sales Qualification Framework is a proven, simple, and effective system. You can use it for qualifying leads and understanding customers' needs.
4 min read
Agenda for the Next Meeting Between Your CMO and VP Sales
From a discussion on boosting revenue to your SLA. These 6 focus points should be at the top of the agenda for the next meeting between your CMO & VP of Sales.
4 min read
How to Increase Sales with Better Timing
Great sales leaders know the power of the sales trigger that signals when the timing is right for engagement. Learn how to improve your sales team's timing.
3 min read
3 Ways to Accelerate Sales Pipeline Performance
See how to accelerate sales pipeline performance to build a high-performance customer acquisition engine with these 3 related but different building blocks.
3 min read
Forget About Resolutions and Focus on Effective Customer Engagement
This year, why not resolve to improve when and how you communicate and interact with your customers and prospects? See what to focus on with these tips.
2 min read
3 Reasons to Add a Sales Enablement Platform to Your 2015 Plan
Sales enablement platforms are designed to help sales teams become more productive. They offer a variety of features & functionality, including sales training.
3 min read
What’s the Difference between Sales Enablement and Sales Engagement?
Find out how sales enablement and sales engagement differ, and why high-performance sales and marketing teams succeed when they have access to both.
3 min read
5 Keys to a Great Sales Pitch
With these five keys to a great sales pitch, gain the foundation you need to improve the time you spend selling and the results from those efforts.
3 min read
How Great Salespeople Earn the Next Step
Learn more about how focusing on the “desired end state” of each sales stage helps sales reps generate the momentum they need to make forward progress.
2 min read
Set Your Sales Pitch Apart by Asking Informed Questions
Find out why asking thoughtful questions that highlight knowledge of the problem and solution is both rare and differentiating in sales pitches.
1 min read
Focus on Customer Need and Desired Outcome in Your Next Sales Pitch
Find out why it's important to focus on the solution that the prospect is seeking rather than the features you offer in sales pitches.
1 min read
The Buyer’s Journey Matters More Than Your Sales Process
Learn how to time sales pitches to prospects' decision-making processes instead of sellers' sales processes to maximize buyer engagement and win more deals.
3 min read
A Better Way to Prepare for Your Next Sales Call
There are many ways to prepare for a sales call, but there is no one perfect way. Here are some tips on how to prepare for your next sales call.
3 min read
Why Is Every Sales Pitch Deck Different at Your Company?
Without understanding what makes content effective, sales and marketing misalignment happens. Find out how to organize and track content for sales success.
2 min read
How to Measure Content ROI
Learn why connecting the dots between what marketing produces, sales uses, and the customer consumes is a key part of measuring and tracking performance.
2 min read
Does Your Content Work for Your Sales Team?
Do you know how effective your sales content is during the sales process? Find out how to measure sales content performance to make content work for reps.
3 min read
Life After an MQL: Now Your Content Really Matters
Content for sales engagement differs from content for demand generation. Find out how sales enablement helps you create content that resonates with buyers.
2 min read
Add Content Engagement to Your Sales Training Plan
Content engagement is the new lead generation. Learn how to use content to create an engaging customer experience and increase your sales pipeline.
2 min read
Content Creation Is Just the End of the Beginning
Marketing teams work to create compelling content for sales to share. But how do you assess whether it's working? Learn how to close the loop between channels.
2 min read
Does Your Sales Enablement Content Balance Control and Flexibility?
Sales portals often fail because they lack continuous learning and feedback between marketing and sales. Take yours to next level with sales enablement.
3 min read
Accelerate Your Sales Process with Intelligent Content
Content is a staple part of closing deals. But how do you identify what is good or bad content? Here we go over how to accelerate your content
2 min read
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