Jeff Day
Former VP of Marketing, Highspot
Jeff Day is the former Vice President of Marketing at Highspot with a strong track record of driving growth, building brand authority, and leading high-performing teams. He led every facet of marketing—from demand gen and product marketing to communications, digital strategy, and analyst relations. Known for his strategic vision and ability to execute at scale, Jeff is a passionate advocate for sales enablement.
Posts by Jeff Day
14 articles by this author
Highspot Expands Integration with Cloud and On-Premise Content Management Solutions
Highspot announces expansion of integration with cloud and on-premise content management and file sync and share solutions
2 min read
Aberdeen Research Finds “Sales Enablement is a Must Have”
Aberdeen’s research shows that successful organizations have stunning performance advantages over other companies due to these Sales Enablement best practices.
3 min read
Highspot Partners with Box to Build Better Enterprise Apps for Sales Enablement
Both Box and Highspot published press releases today announcing formal partnership and greater integration of our products.
2 min read
How to structure your sales enablement team: A guide
How do you organize and structure a sales enablement team? These three areas of responsibility lay the foundation for your sales enablement group.
4 min read
How to Prove Your B2B Marketing Is Actually Working
Prove that your B2B marketing is working with these two key measures, and learn how sales enablement can help you calculate these metrics.
4 min read
The 4 Pillars of the Sales Technology Stack
Learn how to break the sales technology stack into 4 main parts that map them back to your sales model and buyer's journey to get the most out of your tech.
5 min read
3 Things the Marketing Team Can Teach Sales Reps
To boost company success & output, your sales & marketing teams must have a shared purpose. Learn about how your marketing team can help in achieving alignment.
5 min read
3 Ways to Accelerate Sales Pipeline Performance
See how to accelerate sales pipeline performance to build a high-performance customer acquisition engine with these 3 related but different building blocks.
3 min read
What’s the Difference between Sales Enablement and Sales Engagement?
Find out how sales enablement and sales engagement differ, and why high-performance sales and marketing teams succeed when they have access to both.
3 min read
How Great Salespeople Earn the Next Step
Learn more about how focusing on the “desired end state” of each sales stage helps sales reps generate the momentum they need to make forward progress.
2 min read
The Buyer’s Journey Matters More Than Your Sales Process
Learn how to time sales pitches to prospects' decision-making processes instead of sellers' sales processes to maximize buyer engagement and win more deals.
2 min read
Life After an MQL: Now Your Content Really Matters
Content for sales engagement differs from content for demand generation. Find out how sales enablement helps you create content that resonates with buyers.
2 min read
Add Content Engagement to Your Sales Training Plan
Content engagement is the new lead generation. Learn how to use content to create an engaging customer experience and increase your sales pipeline.
2 min read
Content Creation Is Just the End of the Beginning
Marketing teams work to create compelling content for sales to share. But how do you assess whether it's working? Learn how to close the loop between channels.
2 min read
You're on the list
Hurray! We'll be sending you industry-leading content each month with the WinWin Newsletter. Check your inbox!
{{email}}
We're committed to your privacy. Highspot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.