A fast-growing marketing and sales consulting company serving clients across North America and Europe, Lenati’s goal is to serve as a valued advisor and collaborator to companies looking for customer-focused solutions and best practices in marketing and sales. The company takes pride in its analytical rigor, sales and marketing expertise, and ability to understand and meet clients’ needs, but attempts to organize client and internal assets had led to content chaos.
Lenati needed a dynamic, efficient, intuitive solution to organize and consolidate all of that content.
Working to tame sales content was nothing new for Lenati. The company and its clients had tried numerous approaches to rein in content and ended up with several sprawling, poorly organized repositories. Content was spread across multiple resources, including the content tab in Salesforce CRM, SharePoint portals, and cloud file systems like Box and Dropbox. And that wasn’t the worst of it. In some geographical areas, teams adopted their own, home-grown solutions to content management, which further complicated matters.
With thousands of poorly organized pieces of sales content, sellers found it difficult to locate or search for assets. Lenati needed a dynamic, efficient, intuitive solution to organize and consolidate all of that content. Ease of use was an important focus for Lenati and its clients as well, since many previous solutions had failed to gain client adoption.
Marketing also had a significant stake in the search. Maintaining strict version control to manage content in multiple languages was critical for that department. They also wanted better insight into sales content performance so they could fine-tune and optimize their efforts.
With these requirements in mind, the search began for an intuitive, enterprise-ready sales enablement solution that would consolidate all of Lenati’s sales content and provide insights that would help them track and improve collateral.