AI is quickly becoming part of how revenue teams work. However, while 77% of organizations are investing in AI, only 28% report measurable results.
The challenge isn’t access to AI. It’s putting AI to work in the moments that matter.
For sellers, that means understanding what’s happening in a deal, knowing what to do next, and engaging buyers with confidence. The challenge is that the information they need is spread across content, CRM data, meetings, emails, training, and sales guidance.
Now available in the OpenAI ChatGPT App Store, Highspot MCP Server brings Highspot intelligence directly into ChatGPT, helping sellers move deals forward without leaving their workflow.
Turn deal insights into action
Every deal generates signals. Buyers engage with content. New stakeholders enter the conversation. Priorities shift. Budget allocation and stakeholders change.
The challenge is turning those signals into clear next steps to engage buyers and win more deals.
Through Highspot’s integration with OpenAI, sellers can ask ChatGPT questions about an opportunity and get guidance based on real deal context. They can identify risks, understand deal health, and surface recommended actions without searching across multiple applications.
For example:
- What risks should I address before my next call?
- What should I do next to keep this deal moving?
- Assess the health of my active deals.
Instead of piecing together information from multiple sources and guessing at the best next step, sellers get the answers they need to move forward with confidence.
Get recommended content and guidance in the flow of work
Knowing what to do next is only part of the equation. Sellers also need the right content, messaging, and guidance to execute effectively.
By connecting Highspot to ChatGPT, sellers can quickly access recommended content and sales plays tailored to the opportunity they’re working on. Recommendations are informed by deal context, buyer engagement data, and historical sales and top-performing content from Highspot.
For example:
- Recommend content for a CFO evaluating our solution.
- What is the best competitive content for this opportunity?
- What is the best pitch deck for an Enterprise prospect interested in our AI strategy?
Instead of searching through content libraries or switching between tools, sellers get relevant guidance immediately in ChatGPT.
Personalize buyer engagement based on what works
Strong buyer engagement depends on both relevance and content. Sellers need to connect their message and shared assets to the buyer’s role, business priorities, industry, and past engagement.
Highspot MCP Server brings relevant content and buyer engagement insights from Highspot into ChatGPT, helping sellers tailor pitches, generate follow-up emails, and share recommended content tailored to the buyer and the deal.
For example:
- Draft a follow-up email based on my last meeting.
- Summarize the buyer’s key priorities.
- What should I do to get the buyer to re-engage with my content?
The result is more relevant buyer conversations, created faster, and informed by what is actually happening in the opportunity.
Bring Highspot intelligence into your AI ecosystem
Highspot MCP Server for ChatGPT is just one option for customers.
Organizations can access Highspot MCP Server tools in all external AI platforms and applications with MCP support, including Microsoft Copilot, Anthropic, Agentforce, Slack, and custom agents.
Turnitin is taking this approach by connecting its homegrown AI solution to Highspot. By bringing deal context, content, and guidance into the agent experience, sellers can get more relevant answers and take action faster.
If an agent doesn’t have deal context and content intelligence, it can’t provide the very best answer to sellers. With Highspot MCP Server, we can provide that context in a very nice solution. We’re thinking about how to drive productivity and ask new questions, and that’s how we’ll be able to deliver value that’s never been possible before.
The next era of AI-powered execution
B2B sales is becoming more complex. Buying groups are larger, opportunities move faster, and sellers are expected to make better decisions with more information than ever before.
As AI becomes a bigger part of how revenue teams operate, success will depend on more than access to general AI tools. It will depend on helping sellers understand what’s happening, know what to do next, and take action in the moments that matter.
Highspot MCP Server brings trusted GTM intelligence directly into OpenAI ChatGPT, helping sellers understand opportunities, engage buyers more effectively, and keep deals moving forward.
Ready to see it in action? Request a demo today.
