Bridgette Roberts
Product Marketing Manager, Highspot
Bridgette Roberts is a Product Marketing Manager at Highspot, driving go-to-market execution for the company’s AI-powered platform innovations and beta programs to help customers improve go-to-market performance.
Posts by Bridgette Roberts
10 articles by this author
Highspot in ChatGPT and Claude: Turn deal context into action
Bring Highspot intelligence into ChatGPT to surface deal risks, recommend content, personalize buyer engagement, and help sellers move deals forward.
4 min read
Turning GTM strategy into action: How AI is powering the next era of execution
Learn how to leverage the latest AI innovations in Highspot to close the execution gap and amplify go-to-market impact.
6 min read
From gut feel to GTM precision: The power of Highspot Analytics
Learn how to leverage Highspot Analytics to make smarter decisions that enhance execution and accelerate business outcomes.
5 min read
Train smarter, perform better: How Adaptive Learning unlocks GTM excellence
Learn how to leverage Adaptive Learning in Highspot to boost learning impact and transform go-to-market performance.
5 min read
Fuel GTM performance with AI-powered scorecards
Learn how to leverage AI-driven analytics to drive rep behavior change, improve go-to-market execution, and scale business performance
5 min read
AI-powered GTM: Insights from the State of Sales Enablement Report 2025
Learn how to accelerate your journey to driving go-to-market success and predictable revenue growth.
5 min read
Achieving impact with your go-to-market strategy
Learn how to accelerate your journey to driving go-to-market success and predictable revenue growth.
6 min read
Accelerate your GTM journey to Enable the Impossible
Learn how to accelerate your journey to driving go-to-market success and predictable revenue growth.
5 min read
AI-powered selling: A new era of sales efficiency
Learn how to leverage AI tools to automate, co-create, and gain insights to unleash a new wave of sales efficiency for your business.
4 min read
Use Enablement Data to Boost Content Adoption by 40%
Learn how to eliminate content chaos once and for all and make the right content investments using analytics.
4 min read
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