Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
The Secret to Scaling Sales Effectiveness
To increase quota attainment, sales leaders must improve the effectiveness of their core sellers. Find out how to scale these efforts with these insights.
4 min read
Scalable Quota Attainment Requires Sales Effectiveness
Sales effectiveness can only be obtained by scaling the success of all sales reps — not just the top performers. Learn how to boost core sellers' success.
3 min read
Types of Sales Tools That Boost Productivity
How do you guide your sales team to achieve better results? The answer lies in using the right tools and strategies to improve sales productivity. See how.
6 min read
RAIN Group Shares 3 Easy Ways to Develop Self-Accountability and Achieve More
Follow these three tips from sales training company RAIN Group to improve self-accountability, stay focused, and achieve greater success.
4 min read
Aligning Sales and Marketing for Shared Success
Achieving sales and marketing alignment is often easier said than done. Find out why it matters and how to successfully align sales and marketing.
5 min read
How Sales Teams Can Help with Content Marketing Campaigns
When marketers and sellers work together, great things happen. Take a look at the four ways a sales team can give your content marketing campaigns a boost.
5 min read
Sales Training in the Age of the Modern Seller
Legacy methods of sales training don’t give modern reps what they need to succeed. Elevate your sales training with these best practices from Hootsuite.
4 min read
3 Trends Transforming Sales and Marketing
With the TOPO Summit around the corner, we dove into three of today's — and tomorrow’s — hottest sales and marketing trends impacting the modern market.
6 min read
6 Key Components of B2B Pipeline Generation
Maximize prospecting opportunities and deliver more qualified leads for your business with these 6 tried-and-true pipeline generation strategies.
5 min read
Life Sciences Orgs Need Sales & Marketing Alignment
Recent survey findings reveal a clear opportunity to improve sales and marketing alignment in life sciences. Learn how to resolve the misalignment today.
2 min read
How to Create Content That Fuels Revenue Growth
Creating content that provides value and generates leads to fuel revenue growth follows a methodical process with some key steps. Here’s how to get started.
3 min read
4 Ways to Win a Buyer’s Heart
A strong sales engagement strategy is the key to winning a buyer's heart. Use this guide to build a strategy that resonates with buyers and sellers alike.
4 min read
The Top 5 Strategies to Drive Sales Productivity
With these 5 steps, you'll have the building blocks you need to support sellers and continually discover new opportunities to optimize sales productivity.
7 min read
New Year and New Opportunities to Provide Better Sales Onboarding
How can you make the most of every chance to improve the sales productivity of your reps? Here are five important opportunities to keep top-of-mind.
4 min read
How to Define and Measure Sales Effectiveness
It can be difficult to assess your sales team's efforts. Follow this guide to define, measure, and improve sales effectiveness to help sales reps succeed.
5 min read
How to Create Marketing Content That Sales Will Love
How can you ensure that your sales team will use your marketing content? Discover 5 tips to create content that your sales team will not only use, but love.
5 min read
The Evolution of Sales Readiness—from Classroom to Training-in-Context
Discover how sales readiness has become a must-have for every sales organization's onboarding, sales communication, and sales training processes.
5 min read
Guided Selling Best Practices to Close More Sales
With these best practices, you'll better understand what makes up effective guided selling that helps sales reps move buyers toward purchase decisions.
5 min read
4 Steps to Sales Pitches That Engage Your Buyers
A marketer shares 4 tips (and a sales pitch template!) to help you build pitches that your sales team will use. Are you following these best practices?
4 min read
The Relationship Between Winning Sellers and Content
With these strategies, you'll learn how to effectively use core sales content to empower your sales reps with content management via sales enablement.
5 min read
3 Reasons Why Sales Enablement Matters to Marketers
Sales enablement answers the questions that marketers have about content performance. See what life looks like for marketers empowered by sales enablement.
4 min read
4 Best Practices That Will Turn Your Sales Playbook into Sales Action
DSG and Highspot recently surveyed 74 organizations to discover the best practices for sales playbooks. Read about four key findings from the research.
5 min read
7 Essential Elements of a Winning Sales Playbook Template
Use this sales playbook template to create a modern playbook that will keep reps focused and on-message across different selling scenarios.
6 min read
Breakthrough Marketers Know Best: Why Highspot Took Home Two Awards
Learn why Highspot won two MarTech Breakthrough Awards for Best Overall Sales Enablement Software Solution and Best Content Performance Management Solution.
5 min read