Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
How to improve sales productivity and close more deals
Unlock sales productivity potential with Highspot's CMO insights on dynamic marketing and sales strategies, overcoming challenges, & AI's transformative role.
16 min read
How to Build an Effective Sales Training Program
Learn how to build a high-impact, successful sales training program that helps your salespeople learn sales skills, excel on the job, and close deals faster.
10 min read
Managing Your Sales Asset Management Solution: Best Practices for Post Deployment Success
Get the most out of asset management by taking a look at the best practices of high-performing enterprises, as discovered by SiriusDecisions.
4 min read
How to align your sales collateral with the modern buyer’s journey
These sales collateral examples and best practices provide tips you need to engage buyers at the right time with the right content and close deals faster.
5 min read
7 Sales Management Training Skills to Lead Top Teams
Being a sales manager isn't easy. The good news is, these 7 sales management training skills help managers coach their sales team to increase performance.
11 min read
6 Steps for Creating an Effective Sales Enablement Plan
Sales enablement plans are used to improve sales teams’ win rates by providing them with the necessary onboarding, sales content, and business alignment.
11 min read
Discover Highspot: Powering Impactful Buyer Engagement with AI-Driven Insights
Discover how Highspot's Engagement Genomics leverages AI to connect the content reps use to the real-world outcomes they drive.
4 min read
A Sales Leader’s Guide to Boosting Sales Performance in Any Economy
Find out how the strongest leaders enable their teams to overcome challenges and thrive in the ever-changing world of sales.
6 min read
How to Boost Your Marketing ROI Right Now
New data reveals that marketing teams have a unique opportunity to rethink strategy, overcome old challenges, and achieve more with less.
5 min read
How 3 Companies Are Maximizing Their Sales Enablement Content
Looking to get the most out of your sales enablement content strategy? Take a look at how these three companies have mastered sales enablement.
5 min read
Take Control of Your Content Management
Content management isn’t just about keeping your library neat. Learn how to maintain structured, up-to-date, and value-driven content for your sales team.
6 min read
What is a sales pipeline? Management tips for GTM
What are the steps to take a buyer from prospect to loyal customer? To maximize sales, analyze this journey through a sales pipeline.
8 min read
What Is Content Engagement and How Do You Measure It?
Marketers, are you looking to improve your content engagement? Read on to learn how to increase and measure engagement with your content.
7 min read
Why measuring what matters most in B2B sales is vital
Are you measuring the right things to determine if a healthy revenue pipeline is on the horizon? Get the latest research.
3 min read
Your Ultimate Guide to Sales Leadership in 2022
Dig into the nuances of sales leadership and how to exercise the unique set of skills and competencies needed to become one.
16 min read
5 Simple But Highly Effective Lead Nurturing Tactics
Find out how these 5 top tips for successful lead nurturing can increase your conversions and mitigate lead wastage.
6 min read
Highspot and Outreach Expand Partnership to Help Companies Increase Sales Rep Performance
Discover how the new integration – available now – enables sales reps to efficiently deliver personalized engagement at scale.
3 min read
The Case for Governance: Retaining Confidence in the Integrity of Your Content
The consequences of outdated or inaccurate content can be serious. Find out the challenges and solutions for content governance.
6 min read
Avoid These Three Sales Performance Stumbles
There's no quick & easy way to build and train a great sales team, but some missteps could become major problems, says expert Scott Edinger.
7 min read
The Ultimate Guide to Sales Acceleration
How far and fast can you push your revenue engine? Let's put the pedal to the metal — it's time to accelerate your sales. See how.
9 min read
The Key to Unlocking the Value of Your Sales Methodology
Investing in sales expertise works, but only if you take these steps to ensure your methodology is adopted and used.
4 min read
Digital Transformation at Scale: How to Grow Your Business
Most high-growth companies will eventually reach a point where growth gets hard. In this series, learn how to face challenges head-on.
2 min read
The Future of Sales: Five Trends to Track
As we look towards the future of sales, the latest analyst research reveals new trends taking shape — and what you can do.
5 min read
4 Tips to Add Hours to Your Week
Are you making the most of the hours in a day? Redefine how you spend your time with these actionable steps.
6 min read