Elena Edington
Former Senior Corporate Communications Manager, Highspot
Elena Edington is a seasoned communications leader with a passion for brand storytelling and strategic messaging. As the former Senior Corporate Communications Manager at Highspot, she built and scaled the company’s global communications program from the ground up. Elena drove brand awareness and reputation by crafting compelling narratives across owned and earned channels, elevating Highspot’s voice in a competitive market.
Posts by Elena Edington
17 articles by this author
How to Map, Audit, and Optimize Content Along the Buyer’s Journey
Don't leave valuable insights on the table. Create a strategy to optimize your sales content by mapping to the buyer's journey with these actionable tips.
4 min read
3 Trends Transforming Sales and Marketing
With the TOPO Summit around the corner, we dove into three of today's — and tomorrow’s — hottest sales and marketing trends impacting the modern market.
6 min read
What Makes for a World-Class B2B Customer Experience?
Behind every great customer experience are great services executives. Four experts share insights on what makes for unforgettable customer experiences.
4 min read
The Difference a Year Can Make in the Age of Enablement
Review sales enablement news from the past year and learn what Highspot accomplished in 2018 — then look forward to 2019 to see where we'll go next.
5 min read
The #1 Reason Why Highspot is a Glassdoor “Best Place to Work”
Highspot has earned a Glassdoor Employees’ Choice Award recognizing the Best Places to Work in the US. Discover why Highspot's workplace is award-winning.
5 min read
5 Traits It Takes to Celebrate Halloween at a Top Startup
What does your Halloween costume say about you? At Highspot, our costumes show that we take celebrating as seriously as we take our work. See how!
4 min read
6 Critical Capabilities That Gartner Says Your Sales Enablement Solution Should Have
Evaluating sales enablement solutions? Discover the 6 capabilities that Gartner says your sales enablement platform should have, and what Highspot delivers.
6 min read
3 Reasons Why Sales Enablement Matters to Marketers
Sales enablement answers the questions that marketers have about content performance. See what life looks like for marketers empowered by sales enablement.
4 min read
$35 Million Raised in Series C: How We Got Here (And Where We’re Going)
Highspot closed a $35 million Series C round led by new investor OpenView. Read more about how we got here and discover where we're going next.
5 min read
A Typical Day at a LinkedIn Top 50 Startup
LinkedIn has named Highspot a 2018 Top 50 Startup. Curious about what it's like at one of the country’s top startups? Hear from three Highspot team members!
7 min read
Breakthrough Marketers Know Best: Why Highspot Took Home Two Awards
Learn why Highspot won two MarTech Breakthrough Awards for Best Overall Sales Enablement Software Solution and Best Content Performance Management Solution.
5 min read
The Secret Sauce for a Winning Sales Culture
See how best-in-class sales enablement, training, and inspiration builds an effective sales culture. Come #WinWithHighspot and check out our openings today.
5 min read
Highspot + Outreach: A Powerful Integration to Take Sales Engagement to New Levels
The Highspot + Outreach integration makes it easy for reps to use Highspot’s AI to send relevant content to Outreach’s customer engagement engine. See how!
3 min read
Looking to the Future: What’s Next for Medical Device Sellers and Marketers?
Read 4 takeaways on how to innovate to meet shifting demands and succeed in medical device sales from Enrico Vietri, Director of Digital Strategy at Aetna.
4 min read
Life at One of Washington’s 100 Best Companies to Work For
Combine a creative culture with Seattle skyline views and a fridge full of snacks, and what do you get? One of Washington’s best places to work.
4 min read
Sales Enablement: Just What the Doctor Ordered for Medical Device Reps
As the industry's most trusted sales enablement platform, Highspot has insight into medical device sales reps' challenges — and has the solution.
4 min read
3 Reasons Why Highspot Took Home 2 CODiE Awards
Highspot is the leading sales enablement platform for the enterprise, with over 2,000 customers and 60% of top Fortune 500 companies.
4 min read
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