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    Elena Edington

    Elena Edington

    Former Senior Corporate Communications Manager, Highspot

    Elena Edington is a seasoned communications leader with a passion for brand storytelling and strategic messaging. As the former Senior Corporate Communications Manager at Highspot, she built and scaled the company’s global communications program from the ground up. Elena drove brand awareness and reputation by crafting compelling narratives across owned and earned channels, elevating Highspot’s voice in a competitive market.

    Posts by Elena Edington

    10 articles by this author

    How to Map, Audit, and Optimize Content Along the Buyer’s Journey
    How to Map, Audit, and Optimize Content Along the Buyer’s Journey
    Don't leave valuable insights on the table. Create a strategy to optimize your sales content by mapping to the buyer's journey with these actionable tips.
    4 min read
    The #1 Reason Why Highspot is a Glassdoor “Best Place to Work”
    The #1 Reason Why Highspot is a Glassdoor “Best Place to Work”
    Highspot has earned a Glassdoor Employees’ Choice Award recognizing the Best Places to Work in the US. Discover why Highspot's workplace is award-winning.
    5 min read
    6 Critical Capabilities That Gartner Says Your Sales Enablement Solution Should Have
    6 Critical Capabilities That Gartner Says Your Sales Enablement Solution Should Have
    Evaluating sales enablement solutions? Discover the 6 capabilities that Gartner says your sales enablement platform should have, and what Highspot delivers.
    6 min read
    $35 Million Raised in Series C: How We Got Here (And Where We’re Going)
    $35 Million Raised in Series C: How We Got Here (And Where We’re Going)
    Highspot closed a $35 million Series C round led by new investor OpenView. Read more about how we got here and discover where we're going next.
    5 min read
    A Typical Day at a LinkedIn Top 50 Startup
    A Typical Day at a LinkedIn Top 50 Startup
    LinkedIn has named Highspot a 2018 Top 50 Startup. Curious about what it's like at one of the country’s top startups? Hear from three Highspot team members!
    7 min read
    Highspot + Outreach: A Powerful Integration to Take Sales Engagement to New Levels
    Highspot + Outreach: A Powerful Integration to Take Sales Engagement to New Levels
    The Highspot + Outreach integration makes it easy for reps to use Highspot’s AI to send relevant content to Outreach’s customer engagement engine. See how!
    3 min read
    The future of medical device sales: What’s next?
    The future of medical device sales: What’s next?
    Read 4 takeaways on how to innovate to meet shifting demands and succeed in medical device sales from Enrico Vietri, Director of Digital Strategy at Aetna.
    4 min read
    Life at One of Washington’s 100 Best Companies to Work For
    Life at One of Washington’s 100 Best Companies to Work For
    Combine a creative culture with Seattle skyline views and a fridge full of snacks, and what do you get? One of Washington’s best places to work.
    4 min read
    Sales Enablement: Just What the Doctor Ordered for Medical Device Reps
    Sales Enablement: Just What the Doctor Ordered for Medical Device Reps
    As the industry's most trusted sales enablement platform, Highspot has insight into medical device sales reps' challenges — and has the solution.
    4 min read
    3 Reasons Why Highspot Took Home 2 CODiE Awards
    3 Reasons Why Highspot Took Home 2 CODiE Awards
    Highspot is the leading sales enablement platform for the enterprise, with over 2,000 customers and 60% of top Fortune 500 companies.
    4 min read

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