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Highspot + Outreach: A Powerful Integration to Take Sales Engagement to New Levels

Posted in:  Highspot News

When best-in-class enablement software meets best-in-class engagement software, you get a powerful combination designed to elevate the experience for both sellers and customers. That’s why we are excited to celebrate the introduction of our new integration with Outreach.

If you’re wondering why this latest integration has us popping bottles, let’s rewind and review.

In the world of sales, it’s not uncommon for sellers to bounce back and forth between different platforms and tools. In fact, according to SiriusDecisions, 64% of sales reps’ time is spent on administrative tasks. That’s two-thirds of a seller’s day burned by non-revenue generating activities. Fewer hours spent selling means unmet quotas, less revenue, unhappy teams, and customers that are likely engaging elsewhere.

This challenge inspired our mission to make Highspot part of every seller’s day-to-day workflow, leaving more time for the activities that matter. The outcome was the introduction of Highspot Everywhere, the most comprehensive sales and marketing technology program with more than 50 cloud, on-premises, and mobile integrations. Highspot seamlessly integrates into existing sales and marketing apps, devices, technologies, and platforms—and now we can proudly say that Outreach, one of the top sales engagement platforms on the market, is one of them.

So, what does the Highspot and Outreach integration mean for sellers? Reps can now leverage Highspot’s AI-driven platform to bring relevant sales assets and content to Outreach’s top-of-the-line customer engagement and communication engine. Let’s take a closer look at three distinct benefits the integration gives sales teams:

  1. Recommended Content
    Content lies at the heart of customer engagement, which is why Highspot is designed to surface effective assets on time, every time. Highspot applies advanced machine learning to infer relevance from the way sales content is used by a seller’s co-workers, how it is engaging your customers, and how it is driving revenue. As a result, Outreach users can engage prospects with the right content at every stage of the buyer’s journey, providing the personal touch modern buyers expect.
  2. One-Click Content Integration
    It’s as easy as 1, 2, 3—sellers can insert any content managed in Highspot, including slide decks, datasheets, case studies, videos, and more, directly into Outreach emails, sequences, templates, and snippets. With integration into Outreach sequences, sellers can be confident that they have the best, most-relevant content ready to engage their prospects. Worried about cumbersome downloads? Don’t be—Highspot makes content accessible via the cloud both online and offline, no downloading needed.
  3. End-to-End Analytics
    What’s content without analytics? Sellers can leverage the power of Highspot’s end-to-end analytics to track how each unique buyer engages with every asset, providing insight into necessary optimizations and data that guides the best next steps in the sales process.

Fueled by these new capabilities, teams will become more efficient and effective revenue-driving powerhouses.

“We expect that the integration between Highspot and Outreach will be a powerful tool for our sales team,” said Sean Goldie, Director of Field Sales Enablement at Apptio. “From boosting productivity to reaching buyers with the right content at the right time, we are always striving for efficiency and excellence when engaging our buyer. This new partnership supports that strategy perfectly.”

Seamless integration between best-of-breed sales technology is an important part of every successful sales enablement strategy. Curious to see how Highspot makes integrating with your existing sales and marketing investments a breeze? Connect with our team today.