Research Reports

Find out how sales enablement teams have matured over the last year to improve sales effectiveness, sales performance, and sales productivity.

Learn why Highspot received high scores among 8 criteria, including analytics and insights, product vision, market approach, and performance.

Find out from Gartner why revenue enablement platforms, formerly sales enablement, are a must-have tool that generates revenue via content, training, and coaching.

Download this report to learn how nearly 300 marketing leaders are characterizing their most pressing marketing challenges and how to best overcome them.

Find out how to achieve your sales enablement goals, accelerate revenue, and drive business outcomes in the eighth edition of the State of Sales Enablement Report.

Hybrid vs. virtual sales meetings: which do buyers prefer? Learn the answer to this question and more in this report from Corporate Visions, the result of a brain science study with 140+ participants from B2B companies.

Get the data you need to optimize your sales enablement efforts and drive impact across your sales team with insights collected from more than 350 enablement professionals.

Find out he five trends that will shape your sales enablement priorities going into the next year in this actionable report from Forrester Decisions (formerly SiriusDecisions).

Discover the top four best practices to align content to both buyers and sellers in this report from Forrester.

Get Gartner's advice on why sales enablement platforms are a must-have tool to support sales organizations with content, training, and coaching in its latest market guide for 2021.