Research Reports

The CRO Outlook on Enablement
Enablement Strategy
The CRO Outlook on Enablement
Learn what successful sales enablement looks like to the CRO and gain insights on overcoming sales challenges and driving business outcomes.
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Boost Business Impact: Mature Your Enablement Function
Buyer Engagement
Boost Business Impact: Mature Your Enablement Function
Download the report today to learn insights from our customers on how to move up the maturity curve and improve the business impact of enablement.
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Assess and Evolve the Maturity of Your Sales Enablement Program
Buyer Engagement
Assess and Evolve the Maturity of Your Sales Enablement Program
Download the guide today to receive a roadmap to building a strong set of capabilities that supports all your core enablement initiatives.
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The Value of Strategic Enablement
Enablement Strategy
The Value of Strategic Enablement
Download the report to learn why strategic enablement matters and how the Strategic Enablement Framework can help your team enact change in your organizations.
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State of Sales Enablement Report 2023
Enablement Strategy
State of Sales Enablement Report 2023
Find out how to up-level your sales enablement strategy, achieve your sales goals and drive business outcomes with the 2023 State of Sales Enablement Report.
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State of Sales Enablement in Financial Services
Enablement Strategy
State of Sales Enablement in Financial Services
Discover how sales enablement teams at financial services companies are structured and how they help improve sales productivity.
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2023 Sales Enablement Analytics Report
Enablement Strategy
2023 Sales Enablement Analytics Report
Discover the top sales enablement metrics and KPIs to track in 2023 with the Sales Enablement Analytics Report.
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Sales Enablement Maturity Report 2022
Enablement Strategy
Sales Enablement Maturity Report 2022
Find out how sales enablement teams have matured over the last year to improve sales effectiveness, sales performance, and sales productivity.
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The Forrester Wave™: Sales Content Solutions, Q4 2022
Enablement Strategy
The Forrester Wave™: Sales Content Solutions, Q4 2022
Learn why Highspot received high scores among 8 criteria, including analytics and insights, product vision, market approach, and performance.
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2022 Gartner® Market Guide for Revenue Enablement Platforms
Marketing Strategy
2022 Gartner® Market Guide for Revenue Enablement Platforms
Find out from Gartner why revenue enablement platforms, formerly sales enablement, are a must-have tool that generates revenue via content, training, and coaching.
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How Marketing Can Rise Above Economic Uncertainty
Marketing Strategy
How Marketing Can Rise Above Economic Uncertainty
Download this report to learn how nearly 300 marketing leaders are characterizing their most pressing marketing challenges and how to best overcome them.
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State of Sales Enablement Report 2022
Enablement Strategy
State of Sales Enablement Report 2022
Find out how to achieve your sales enablement goals, accelerate revenue, and drive business outcomes in the eighth edition of the State of Sales Enablement Report.
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