Research Reports

2022 Gartner® Market Guide for Revenue Enablement Platforms
Marketing
2022 Gartner® Market Guide for Revenue Enablement Platforms
Find out from Gartner why revenue enablement platforms, formerly sales enablement, are a must-have tool that generates revenue via content, training, and coaching.
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Research Reports
How Marketing Can Rise Above Economic Uncertainty
Marketing
How Marketing Can Rise Above Economic Uncertainty
Download this report to learn how nearly 300 marketing leaders are characterising their most pressing marketing challenges and how they see buyer behaviour changing.
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Research Reports
State of Sales Enablement Report 2022
Enablement Strategy
State of Sales Enablement Report 2022
Learn how sales enablement can level up its efforts to create more value for the business and solidify its role in the organisation.
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Research Reports
Forrester The State of Digitised Selling
Sales Planning
Forrester The State of Digitised Selling
Learn how you can take practical steps in moving your company toward digital selling that drives results.
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Research Reports
Inside the Buyer’s Brain: Does Hybrid Live Up to the Hype?
Buyer Engagement
Inside the Buyer’s Brain: Does Hybrid Live Up to the Hype?
Hybrid vs. virtual sales meetings: which do buyers prefer? Learn the answer to this question and more in this report from Corporate Visions, the result of a brain science study with 140+ participants from B2B companies.
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Research Reports
Sales Enablement Analytics Report 2021
Enablement Strategy
Sales Enablement Analytics Report 2021
Get the data you need to optimise your sales enablement efforts and drive impact across your sales team with insights collected from more than 350 enablement professionals.
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Research Reports
Forrester | SiriusDecisions Sales Enablement: Planning Assumptions 2022
Enablement Strategy
Forrester | SiriusDecisions Sales Enablement: Planning Assumptions 2022
Know the five trends that will shape your sales enablement priorities going into the next year in this actionable report from Forrester Decisions (formerly SiriusDecisions).
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Research Reports
Forrester Modern B2B Buying and Selling Requires a Singular Content Strategy
Content Management
Forrester Modern B2B Buying and Selling Requires a Singular Content Strategy
Discover the top four best practices to align content to both buyers and sellers in this report from Forrester.
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Research Reports
2021 Gartner Market Guide for Sales Enablement Platforms
Enablement Strategy
2021 Gartner Market Guide for Sales Enablement Platforms
Gartner explains why sales enablement platforms are a must-have tool to support sales organisations with content, training, and coaching in its latest market guide for 2021.
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Research Reports
Sales Enablement Maturity Report 2021
Enablement Strategy
Sales Enablement Maturity Report 2021
Download the Sales Enablement Maturity Report to find out what enablement areas to invest in, develop, and prioritise.
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Research Reports
Forrester The Future of Sales
Sales Planning
Forrester The Future of Sales
In this report from Forrester, find out how the five "Ps" of sales can accelerate your future revenue growth.
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Research Reports
Forrester The B2B Marketing Process Value Chain
Marketing
Forrester The B2B Marketing Process Value Chain
Gain a new framework to shape your marketing strategy and optimise your marketing function with the insights in this report from Forrester.
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Research Reports