Forrester Modern B2B Buying and Selling Requires a Singular Content Strategy
A single content strategy is required for marketers to deliver consistent brand experiences and sellers to find new creative ways to engage buyers.
In this report from Forrester, you will learn how to:
- Automate, track, and measure content data and insights
- Invest in systems that value sales as a primary delivery channel
- Make content creation collaborative
- Develop modular content that supports ongoing updates and customization
Discover the top four best practices to align content to both buyers and sellers.
Related Resources
Sales & Marketing Alignment
Does your organization struggle to keep its marketing and sales teams aligned? Learn how life sciences organizations can fix the misalignment between sales and marketing teams in this eBook.
Sales & Marketing Alignment
Use this simple survey to gauge the alignment between your marketing and sales teams.
Org Structure
Learn how to provide clarity around sales enablement role definition to responsibilities, strategies, and tactics.
Best Practices
Drive faster sales through more efficient and effective sales enablement with the best practices in this guide.