Forrester Modern B2B Buying and Selling Requires a Singular Content Strategy

Three people in suits smiling at a desk

A single content strategy is required for marketers to deliver consistent brand experiences and sellers to find new creative ways to engage buyers.

In this report from Forrester, you will learn how to:

  • Automate, track, and measure content data and insights
  • Invest in systems that value sales as a primary delivery channel
  • Make content creation collaborative
  • Develop modular content that supports ongoing updates and customization

forrester modern b2b buying and selling requires a singular content strategy

Discover the top four best practices to align content to both buyers and sellers.

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