Forrester Modern B2B Buying and Selling Requires a Singular Content Strategy
A single content strategy is required for marketers to deliver consistent brand experiences and sellers to find new creative ways to engage buyers.
In this report from Forrester, you will learn how to:
- Automate, track, and measure content data and insights
- Invest in systems that value sales as a primary delivery channel
- Make content creation collaborative
- Develop modular content that supports ongoing updates and customization
Discover the top four best practices to align content to both buyers and sellers.
Related Resources

Content Management
Do you spend hours trying to tell a story through your content analytics, unable to shake the feeling that you’re not quite capturing the whole picture? Now more than ever, it’s imperative to understand how content is performing both with sellers and externally. Though content creators are well aware of the value of phenomenal content, […]

Forrester research has found that companies that align sales and marketing teams achieve 24% faster growth rates and 27% faster profit growth. So, why do so many organizations struggle to align their sales and marketing teams? As we experience a digital transformation like no other, it’s time to reimagine sales and marketing alignment to stay […]