Forrester Modern B2B Buying and Selling Requires a Singular Content Strategy
A single content strategy is required for marketers to deliver consistent brand experiences and sellers to find new creative ways to engage buyers.
In this report from Forrester, you will learn how to:
- Automate, track, and measure content data and insights
- Invest in systems that value sales as a primary delivery channel
- Make content creation collaborative
- Develop modular content that supports ongoing updates and customization
Discover the top four best practices to align content to both buyers and sellers.
Related Resources
Content Management
Three Ways Marketers Can Measure the Impact of Sales Content
In this episode, host Marissa Gbenro discusses ways marketers can measure the impact of sales content with Sapphire Reels, Director of Portfolio and Integrated Marketing at Pluralsight.
Content Management
Webinar: Kickstart Your Content Performance
Find out how to leverage content analytics and best practices to increase your content ROI in this webinar on-demand.
Content Management
The Essential Guide to Content Management
Learn how to overcome your content chaos and uplevel your content marketing with this essential guide to content management.
Content Management
Get (and Keep) Control of Your Content With Effective Governance
Find out what an effective content governance strategy looks like and how to overcome common challenges with Highspot's best-in-class content governance implementation tools.