Forrester Modern B2B Buying and Selling Requires a Singular Content Strategy

A single content strategy is required for marketers to deliver consistent brand experiences and sellers to find new creative ways to engage buyers.

In this report from Forrester, you will learn how to:

  • Automate, track, and measure content data and insights
  • Invest in systems that value sales as a primary delivery channel
  • Make content creation collaborative
  • Develop modular content that supports ongoing updates and customisation

forrester modern b2b buying and selling requires a singular content strategy

Discover the top four best practices to align content to both buyers and sellers.

Related Resources

Product Video: Overview
See Highspot in Action
Product Video: Overview
Watch a quick video overview to see how Highspot provides the right guidance and the right content at the right time, every time.
Product Video: Analytics
See Highspot in Action
Product Video: Analytics
See how Highspot's analytics empower your teams to optimise your sales process, maximize marketing investment, and better engage buyers.
Product Video: Sales Training
See Highspot in Action
Product Video: Sales Training
Learn how you can onboard and upskill reps then reinforce critical knowledge, accelerate rep readiness, and boost confidence in this video.