Forrester Modern B2B Buying and Selling Requires a Singular Content Strategy
A single content strategy is required for marketers to deliver consistent brand experiences and sellers to find new creative ways to engage buyers.
In this report from Forrester, you will learn how to:
- Automate, track, and measure content data and insights
- Invest in systems that value sales as a primary delivery channel
- Make content creation collaborative
- Develop modular content that supports ongoing updates and customisation
Discover the top four best practices to align content to both buyers and sellers.
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Episode 28: Navigating Change With a People-Centric Approach
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