Forrester Modern B2B Buying and Selling Requires a Singular Content Strategy
A single content strategy is required for marketers to deliver consistent brand experiences and sellers to find new creative ways to engage buyers.
In this report from Forrester, you will learn how to:
- Automate, track, and measure content data and insights
- Invest in systems that value sales as a primary delivery channel
- Make content creation collaborative
- Develop modular content that supports ongoing updates and customisation
Discover the top four best practices to align content to both buyers and sellers.
Sales TrainingEpisode 29: Navigating Change With Training
Vincent Drapeau shares insights on how to navigate change with training, how to reinforce seller training, and more.
Sales TrainingEpisode 28: Navigating Change With a People-Centric Approach
Lisa Anderson, the Head of People & Organisational Development at Highspot shares how to navigate change with a people-centric approach.
Sales TrainingEpisode 27: Creating Future-Focused Training
Stephanie Aylward shares insights on how to create training designed for the future, using Highspot's Training and Coaching platform.
Sales TrainingEpisode 26: Cultivating a Culture of Learning to Increase Productivity
Debra Bonomi shares advice on how to create a culture of learning to increase productivity among sellers.
- Use Cases
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