Forrester Modern B2B Buying and Selling Requires a Singular Content Strategy
A single content strategy is required for marketers to deliver consistent brand experiences and sellers to find new creative ways to engage buyers.
In this report from Forrester, you will learn how to:
- Automate, track, and measure content data and insights
- Invest in systems that value sales as a primary delivery channel
- Make content creation collaborative
- Develop modular content that supports ongoing updates and customisation
Discover the top four best practices to align content to both buyers and sellers.
Sales PlaysEpisode 17: Driving Productivity Through the Highspot and Salesforce Integration
Research from LinkedIn found that 47% of sales professionals claim that they use technology in sales at least once a day. So how can enablement teams ensure they are giving their reps the right tools to optimise productivity? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m your host, Shawnna Sumaoang. Join us […]
AnalyticsEpisode 19: Scaling Productivity With a Unified Platform
Productivity is crucial in our current business landscape, however, 43% of teams do not have a way to measure sales efficiency, according to research from Sales Enablement PRO. So how can teams maximise efficiency and effectiveness to make their investments worthwhile? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m your host, Shawnna […]
Enablement StrategyEpisode 16: Improving Sales Productivity in Global Teams
A report found that 71% of businesses say that measuring productivity is important but more than half of C-suite respondents believe that it is difficult to measure. So how can enablement help teams maximise productivity, especially at a global scale? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m your host, Shawnna Sumaoang. […]
Enablement StrategyWebinar: The Modern SKO, How to Design an Innovative Sales Kickoff
Hear how sales enablement experts plan, run and engage sales reps during sales kickoff.
- Use Cases
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