Ready or not, 2024 is in full swing, and there’s no time to waste in such a competitive market. As it says in the side view mirror, “objects in mirror may be closer than they appear, ”and last year was just a moment ago. To get ahead and stay ahead, let’s take a look back at 2023’s best resources chock full of insights that defined success in the years past.
This curated selection covers a range of essential topics crucial for success in sales. Highlighting success stories from Docusign to Fedex, these resources provide practical insights and strategies that drove exceptional outcomes in 2023, and in turn, demonstrate how investing wisely at the beginning of the year can bring exponential growth by year’s end.
Dig into this list, bookmark each resource, and power up your 2024 sales enablement strategy today:
- REPORT: 2023 Sales Enablement Analytics Report: This report provides three key areas to measure enablement impact including performance, proficiency, and productivity to ensure an effective enablement strategy.
- CUSTOMER SUCCESS STORY: Docusign Drives Rep Productivity with Highspot: DocuSign enables reps to be efficient and effective at every point in the sales process through a unified, integrated approach to enablement utilizing Highspot at its core.
- CUSTOMER SUCCESS STORY: From Crisis to Opportunity: How Fedex Office Accelerated Digital Transformation: The FedEx team turned to Highspot to unlock its vision of digital transformation which played a critical role in helping FedEx to enhance productivity amidst a global crisis and economic uncertainty.
- GUIDE: Introduction to the Strategic Enablement Framework: This guide will help you turn enablement strategy into execution, achieve your enablement goals, and equip, train, and coach your sales team to adjust to buyer demands.
- RESOURCE: SKO Success Kit: A sales kickoff toolkit ready to equip sales teams with essential resources, templates, and guidance for a prosperous SKO.
- REPORT: State of Sales Enablement Report 2023: This report guides how sales enablement can apply more rigor to its efforts to accelerate sales productivity and operationalize consistent business growth.
- PODCAST EPISODE: Win-Win Podcast Episode 42: Best Practices for Rolling Out a New Enablement Program: In this episode take a closer look at choosing the right sales enablement solution and getting your sellers to adopt it.
- PLAYBOOK: What Good Looks Like: The Essential Sales Enablement Playbook: This playbook will guide how to achieve control and visibility, ramp up new hires, empower your salespeople to do more, and drive revenue through world-class sales enablement.
