What Good Looks Like – The Essential Sales Enablement Playbook

What Good Looks Like: The Essential Sales Enablement Playbook

Are you looking to improve your B2B company’s customer satisfaction, revenue growth, and employee engagement and retention? Look no further than “What Good Looks Like,” the essential sales enablement playbook that can help you drive business outcomes by creating a systematic approach to your sales enablement strategy. 

By making sales enablement a top priority, implementing a single source of truth for customer-facing messaging, and building a fully-integrated tech ecosystem, you can equip, train, and coach your sales team to perform their best.

Whether you’re a marketing, sales enablement, or sales leader, this guide will help you:

  • Improve sales rep productivity and increase sales efficiency by making sales enablement a priority.
  • Have a good strategy framework that arms your salesforce to close deals faster, at scale.
  • Improve collaboration between your sales organization, sales enablement, and product marketing team.
  • Build critical sales processes and programs like sales training, onboarding, and growth initiatives.
  • Enable sales managers to coach sellers during the buying process — from leading sales calls to creating decks to pitching on social media.
  • Identify and track key metrics to consistently analyze business outcomes while increasing pipeline conversions.

Download this playbook to learn how to achieve control and visibility, ramp up new hires, empower your salespeople to do more, and drive revenue through world-class sales enablement.

Related Resources

Episode 63: Guiding Reps to Effectively Navigate Change
Enablement Strategy
Episode 63: Guiding Reps to Effectively Navigate Change
According to research from Gartner, only 34% of change initiatives are a clear success. So how can enablement leaders help […]
How Strategic Enablement Can Drive Operational Rigor in 2024
Enablement Strategy
How Strategic Enablement Can Drive Operational Rigor in 2024
Watch this on-demand webinar to learn how you can transform the way you approach sales success with strategic enablement in 2024.
Episode 60: Expanding Enablement Across Global Regions
Enablement Strategy
Episode 60: Expanding Enablement Across Global Regions
Heather Hoover from Össur shares insights on how they expanded enablement across global regions with the help of Highspot.