Person thoughtfully consider ROI on SKO

You’ve done your annual company sales kickoff. There was sales training, product training, dynamic speakers, team-building social events, food, frivolity — maybe there was even a little roleplaying to practice those newly formed sales skills. But here’s the question: was it a total waste of time and money? Was it just an excuse to schmooze?

The typical AE spends 2.7 years on the job* and takes 4.7 months to ramp — often more. So, it’s essential to do something to train and keep that AE on track to retire quota. If you’re wondering what the return is on your investment in SKO every year, you’re not alone.

You’re probably well aware that in-person multi-day training events, particularly when your field sales team is geographically dispersed, are very expensive. Is SKO worth it? We did research about SKOs and paired this with information on what today’s modern sales enablement teams are doing to drive greater value from SKO. This infographic shows what we’ve found.

Infographic: Is there an ROI on SKO?

*Source: The Bridge Group

Highspot Team

We deliver the only unified enablement platform that drives GTM productivity. By combining guided selling, continuous learning, and always-on coaching into one seamless experience backed by end-to-end analytics, our platform empowers your GTM teams to break down silos and drive predictable growth.

We are focused on realizing the full potential of AI for GTM teams in our purpose-built platform. Highspot delivers a unified experience and analytics, ensuring unmatched AI accuracy and relevance to improve productivity across your entire GTM team. Executing your strategic initiatives with Highspot increases revenue, drives consistent rep performance, and increases sales and marketing return on investment.

Related Resources

Embedding AI in your GTM operations: A strategic imperative
Blog
Embedding AI in your GTM operations: A strategic imperative
Successful GTM operations not only requires clarity, consistency, and close collaboration, but also the use of AI-powered sales enablement technology.
Sales quota attainment: How to hit targets consistently
Blog
Sales quota attainment: How to hit targets consistently
Attaining quota is always top of mind with today’s sales reps. Get sales quota attainment tips to ensure you meet manager-assigned targets.
The perfect sales pitch: Examples and best practices
Blog
The perfect sales pitch: Examples and best practices
Learn to craft compelling sales pitches that grab buyers' attention using our in-depth examples, best practices, and proven strategies.