Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Revenue orchestration’s role in scaling GTM success
An agentic go-to-market system with native AI and analytics is the premier revenue orchestration platform for B2B GTM teams today.
14 min read
Agentic workflows: Revolutionizing AI-powered sales
Arguably no go-to-market team benefits more from agentic workflows than sales, as the AI tech enhances and accelerates prospecting.
13 min read
Streamlining B2B sales data analysis with AI agents
Go-to-market teams’ B2B sales data analysis can be accelerated with AI sales agents that summarize deal and buyer data instantly.
13 min read
Realizing your B2B revenue acceleration goals with AI
Adding AI-powered tools to your RevOps tech stack can assist your go-to-market organization’s collective revenue acceleration efforts.
10 min read
Sales territory management: Planning tips for 2026
Sales territory management stays adaptive with AI and modern tools, helping GTM and revenue leaders refine coverage as markets evolve.
14 min read
Rethinking your enterprise sales motion in the age of AI
Artificial intelligence is rapidly changing the go-to-market landscape, including how B2B sales motions are developed and executed.
15 min read
10 popular B2B sales automation use cases for reps
With AI-powered B2B sales automation tools, enterprise go-to-market teams can elevate their enablement efforts and better support reps.
12 min read
The metrics that matter most for predictable GTM success in 2026
Forecasts shouldn’t rely on gut feel. Learn which GTM metrics reveal deal momentum, stalled risks, and real performance before it’s too late.
4 min read
AI-powered deal intelligence: Invaluable for GTM teams
The days of manual go-to-market data analysis are gone. With AI, GTM teams can get actionable deal intelligence delivered instantly.
11 min read
How AI streamlines win-loss analysis for GTM leaders
The best AI go-to-market tools simplify win-loss analysis for B2B revenue leaders by offering instant, in-depth insights on recent deals.
14 min read
Making your sales kickoff count: Advice for GTM leaders
The success of your org's sales kickoff (SKO) hinges on your go-to-market and revenue leadership's ability to plan an impactful event.
11 min read
How to determine your GTM team’s AI readiness level
Taking an AI readiness assessment is essential to learning if your go-to-market teams are ready to leverage artificial intelligence.
11 min read
The agentic AI opportunity for go-to-market teams
Implementing agentic AI workflows is helping GTM orgs at companies across industries work smarter, close more deals, and drive revenue.
15 min read
Sales workflow automation: How AI streamlines selling
Workflow automation tools help sales, marketing, and enablement streamline tedious tasks so they can focus on the GTM work that matters.
12 min read
Where sales call recording software falls short for GTM
Legacy sales call recording software pales in comparison to context-aware, AI-powered conversation intelligence tools for GTM teams.
12 min read
AI in sales examples: 15 proven use cases for reps
See how AI boosts B2B sales performance with real-world examples that streamline research, improve follow-up, and guide reps toward faster closes.
15 min read
Presales process: How GTM teams can better equip reps
Setting your sales professionals up for prospecting success requires close coordination among go-to-market teams in the presales process.
11 min read
Sales reporting: How efficient analysis impacts revenue
Insights discovered in your B2B sales reporting analysis can inform changes to the way your reps engage, progress, and convert buyers.
13 min read
15 sales optimization methods to win more deals
Sales optimization requires real-time, data-driven insights into what's working and what needs fixing with your go-to-market approach.
13 min read
Revenue intelligence: Your key to accelerate growth
The benefits of revenue intelligence platforms are many. The tech empowers RevOps and GTM leaders to understand what truly drives growth.
14 min read
GTM enablement: Your best B2B revenue growth lever
Unlock predictable B2B revenue growth with AI-powered GTM enablement. See how smart insights and the right tools help you hit targets faster.
14 min read
The B2B sales cycle stages, explained: 2026 edition
Understanding the modern B2B sales cycle stages enables your go-to-market teams to better steer strategic initiatives and sell smarter.
14 min read
Why AI must power your B2B sales strategy today
Today’s most impactful B2B sales strategies are ones that leverage AI-powered go-to-market technology to accelerate GTM performance.
16 min read
Meeting you where you are: Building AI maturity in sales and marketing with Highspot
See how Highspot helps sales and marketing teams strengthen alignment, improve execution, and unlock GTM excellence at every stage of AI maturity.
6 min read