Shawnna Sumaoang

New Year and New Opportunities to Provide Better Sales Onboarding

How can you make the most of every chance to improve the sales productivity of your reps? Here are five important opportunities to keep top-of-mind.

4 min read

The Evolution of Sales Readiness—from Classroom to Training-in-Context

Discover how sales readiness has become a must-have for every sales organization's onboarding, sales communication, and sales training processes.

5 min read

Guided Selling Best Practices to Close More Sales

With these best practices, you'll better understand what makes up effective guided selling that helps sales reps move buyers toward purchase decisions.

5 min read

4 Best Practices That Will Turn Your Sales Playbook into Sales Action

DSG and Highspot recently surveyed 74 organizations to discover the best practices for sales playbooks. Read about four key findings from the research.

5 min read

The Largest Event Exclusively for Sales Enablement Features the Best in the Business

Will you join us at Sales Enablement Soirée, Dreamforce's only event exclusively for sales enablement? Learn more about the speakers and swag in this guide!

4 min read

Account-Based Marketing in the Age of Authenticity

Find out why authenticity matters in account-based marketing and how to implement it in ABM strategies in this recap of the #FlipMyFunnel conference.

6 min read

REEL Sales Enablement with Erin Osman at Dun & Bradstreet

Erin Osman recounts how she streamlined Dun & Bradstreet's sales enablement strategy and shares advice on how to implement a holistic sales enablement plan.

6 min read

REEL Sales Enablement Interview with Sean Goldie at Apptio

Apptio's director of sales enablement shares his top strategy initiatives, key sales metrics, and views on sales enablement role and responsibilities.

7 min read

REEL Sales Enablement Interview with Joe Andrews at InsideView

A VP of Marketing reveals his top sales enablement advice and shares what he learned from directing successful sales enablement efforts at InsideView.

7 min read

The Framework for a Solid Sales Playbook

The sales playbook has evolved. Prepare your sales team to provide personalized responses to prospective buyers at a moment's notice with these five steps.

3 min read

SiriusDecisions 2018 Recap: Getting Serious About Sales Enablement Success

Sales enablement was a clear differentiating factor in the sales & marketing success stories presented at SiriusDecisions Summit 2018.

7 min read

Second Annual Sales Enablement Stars

The Highspot team is proud to recognize leaders in the sales enablement community who make sales & marketing team members more effective.

9 min read

Customer Reviews Make or Break Your B2B Brand

We examined leading vendors' G2 Crowd reviews to learn what people value in B2B platforms and what sets them apart. Find out what we discovered.

5 min read

Sales Enablement: The Largest Gatherings. Ever.

Read a recap of the Sales Enablement Soirée, the largest sales senablement gathering ever that brought together peers, practitioners, and thought leaders.

5 min read

The Sales Enablement Guide to Dreamforce 2017

If you’re interested in sales enablement, don't miss this guide to events you’ll want to check out while you’re in San Francisco for Dreamforce.

3 min read

Looking Back at the CEB Sales and Marketing Summit 2017 — Finding Sales and Marketing Alignment

Review a recap of 2 CEB Sales & Marketing Summit sessions to learn why sales and marketing alignment is important and how to create effective partnerships.

5 min read

Customer Obsession: Recap of Forrester B2B Marketing 2017

Review a recap of Forrester B2B Marketing 2017, which provided a new spin on the idea of "customer obsession" with a focus on technology and innovation.

3 min read

Highspot Loves Reps (and Marketers) — Quarterly Customer Awards

#HighspotLovesReps (and marketers and sales enablement pros, too!) — see which customers excelled on the Highspot platform and received customer awards.

3 min read

Old School Meets New School — How Top-Performing Sales Organizations Onboard New Reps

Assess your organization’s onboarding programs with the State of Onboarding 2017 report from SiriusDecisions, which shares insights from top organizations.

3 min read

SiriusDecisions State of Sales Enablement 2017

See findings from a survey of B2B professionals and get a pulse on sales enablement best practices in the SiriusDecisions State of Sales Enablement report.

3 min read

Sales Enablement Society: May Meeting Recap — The Sales Enablement Saloon

The third Sales Enablement Society Seattle meeting focused on sales enablement best practices. Read the recap to review what meet-up attendees discussed.

3 min read

Highspot Is a High Performer in the G2 Crowd Grid Report for Sales Enablement

See why G2 Crowd named Highspot a High Performer and a standout among 15 other providers based on verified user reviews and market presence.

2 min read

ATD International Conference & Exposition in ATL

Learn how to up-level your sales training and reach your talent pool with these sessions at the Association for Talent Development International Conference.

4 min read

Must-See Sales Enablement Sessions at SiriusDecisions Summit 2017

Accelerate your sales enablement and training programs with knowledge from these sales enablement sessions at SiriusDecisions Summit 2017. Don't miss them!

3 min read

Sales 3.0 — The Future of Sales Will Require Sales Enablement

Review these key takeaways and highlights from the Sales 3.0 conference for an idea of how sales enablement fits into the future of sales.

5 min read

Resolve the Marketing and Sales Content Dispute

Discover how sales enablement can help you capitalize on the power of technology to transform your content engine and foster marketing and sales alignment.

4 min read

Sales Enablement Society: April Meeting Recap — The Calm in the Chaos

If you missed the second Sales Enablement Society Seattle meet-up, read this recap to review the discussion, which focused on defining sales enablement.

3 min read

Sales Enablement Society: First Inaugural Seattle Chapter Meet-Up Recap

The Seattle Sales Enablement Society officially launched in March 2017 to create a forum for idea exchange. Read the recap to review the meeting outcome.

4 min read

First Annual Sales Enablement Stars

See which leaders won the first annual Sales Enablement Stars awards for establishing standards in content management, training, and buyer engagement.

2 min read

Defining Sales Enablement Roles and Responsibilities for Organizational Success

Develop an action plan to define sales enablement roles and responsibilities and map priorities to your company goals with this step-by-step walkthrough.

3 min read

Defining Success with Sales Enablement

Get a comprehensive definition of sales enablement and learn about how SAP Concur and Red Hat achieved sales enablement success in two video interviews.

4 min read

Make This Your Best Sales Kickoff Ever — 5 Areas of Focus

Set yourself up for sales success by putting together a plan that covers 5 critical areas to ensure that your reps have what they need to succeed after SKO.

5 min read

Straight from SiriusDecisions: Best Practices for Increasing Sales Productivity

Get insights and proven approaches for increasing rep productivity with a sales asset management solution — review this new report from SiriusDecisions.

2 min read

Want Your Sales Team to Crush Quota? Remove Information Overload

Burdening sales teams with content, tools, and internal processes can lower sales conversion rates. These tips show you how to simplify and optimize.

2 min read

Highspot Is Blazing a Trail for Sales Enablement Professionals at Dreamforce 2016

Hit the sales enablement highlights at Salesforce Dreamforce with this list of resources to help you navigate and find the best sales enablement events.

4 min read

Best Practice: Content Mapping Made Easy

Content mapping is a simple process that helps you manage & organize your content. Here we help you create a content map & incorporate it into your strategy.

5 min read

4 Steps to Turn Sales Enablement into Revenue

Watch this webinar with SiriusDecisions for research-backed advice to help you turn your sales enablement efforts into measurable revenue contributions.

5 min read

Five “Must Haves” to Ensure Your Sales Enablement Platform Gets Adopted

Here are five critical components you should consider when searching for a Sales Enablement platform to improve adoption.

5 min read

Sales Enablement Pro Series: Tips for Embarking on a Successful Sales Enablement Rollout

Our Sales Enablement Pro Series aims to convey insights from sales enablement experts. Learn more from our interview with Ken Roden from Payscale.

8 min read

Navigating a Noisy Sales Asset Management Market

SiriusDecions published a report that compares vendors in Sales Asset Management and calls out specific capabilities to look for when choosing a solution.

5 min read

Turn Your Content into a Reliable Revenue Driver

By implementing a measurable approach to content development, your organization can leverage sales enablement to turn content into revenue time and again.

3 min read

Empower Your Field with Customizable Sales Content

Not all platforms are created equal. To maximize efficiency, consider these best practices that reps find helpful for on-the-go editing and content remixing.

5 min read

Sales Enablement is a “Must Have” for Sales Content Management

Aberdeen Group conducted a study with 250+ end users in sales organizations to help understand how many other companies use sales enablement to boost revenue.

4 min read

Sales Enablement Luminary Series: 8 Keys to Sales Enablement Success

Today, we have a treat for you. I was able to interview Matt recently about what it takes go get more out of sales enablement.

8 min read

Five Selling Trends in 2016 That Can Be Improved with Sales Enablement

The CEB posted a blog highlighting 5 trends to help sales execs in 2016. Here, we've highlighted how sales enablement can is vital to these trends.

4 min read

Make the Most of Your SKO: Be More Successful with Sales Enablement Efforts in 2016

As you dive into your annual Sales Kick-Off meetings, there's no time like right now to ask your team what they need from a sales enablement perspective.

3 min read

Five Key Sales Enablement Takeaways from 2015

As 2015 comes to an end, We outline the key takeaways from this year. As 30% of all organizations aim to utilize sales enablement in the next year.

5 min read

The Challenger Model and Sales Enablement — Better Together

Find out why putting the client’s needs first with the Challenger Selling Model works and how you can support it with proper sales enablement practice.

2 min read

Does Your Organization Consider Soft Costs When Measuring Content ROI?

Discover what is often overlooked when determining the true cost of marketing materials and learn how to measure the real ROI of marketing content.

2 min read

Wrapping Up at HubSpot’s Inbound 2015

Inbound is like no other, it's a party with the best & brightest minds of our day. Where else can you rub elbows & share secrets to success with the best?

2 min read

Going to Inbound? Join Us to Learn How to Become a Content Marketing Hero

As marketing automation platforms like Hubspot emerge, you are now able to measure content. Hubspot lets you analyze & optimize your content marketing efforts.

3 min read

Shawnna Sumaoang

Posts by Shawnna Sumaoang

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