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Get ready for four days of inspiration! With more than 2,700 breakout sessions and a Metallica concert, Dreamforce is the most innovative software conference in the world. This year, nearly 200,000 professionals and industry luminaries will gather in San Francisco for thought leadership, networking, and yes—dancing.

Call us biased, but our favorite part of the conference is without a doubt the Sales Enablement Soiree. On September 27 from 9:00 a.m. to 5 p.m., sales and marketing leaders, analysts, and vendors will come together at the Four Seasons Hotel for a day of best practices and real-world advice to maximize sales effectiveness.

This year’s event has attracted the best in the business, as professionals now regard enablement as the new standard of doing business. CSO Insights reports that nearly 60 percent of businesses now have a sales enablement function—and experts agree that percentage will continue to rise.

“Sales enablement is a competitive necessity, providing companies with an effective way to align marketing and sales teams and provide buyers with exceptional value,” said Peter Ostrow, Senior Research Director at SiriusDecisions and keynote at the event. “Go-to-market leaders in companies of all sizes  want to know what good enablement looks like so they can keep up with their competition. The Sales Enablement Soiree event provides an opportunity for professionals to learn best practices, build relationships, and discover how to excel in enablement.”

Have you registered to join us at #DF18’s only event exclusively for sales enablement? If so, it’s time to get excited. If not, it’s not too late!

To help you get in the spirit of the event, we’ve provided a sneak-peak of the six not-to-be-missed keynotes:

Dan Darcy, SVP, Global Enablement at Salesforce, “Sales Enablement at Scale at Salesforce” 

Have you ever wondered how Salesforce, one of today’s cutting-edge technology leaders, drives productivity within their own sales teams? In this keynote, Dan Darcy, SVP of Global Engagement at Salesforce, sheds light on how he has optimized the Salesforce Enablement team to scale with the larger organization.  

Jim Lundy, Chief Executive Officer and Lead Analyst at Aragon Research Inc., “5 Winning Sales Enablement Strategies” 

2019 is around the corner! Join Aragon Research Founder and CEO Jim Lundy to understand current sales enablement trends and winning strategies that you can use to make next year your best one yet.

Mario Martinez, Chief Executive Officer at Vengreso, “Digital Selling with Sales Enablement” 

It’s no secret that we live in a digital-driven era. For businesses looking to stay ahead of the curve, implementing a digital selling program is a must. CEO and Founder of Vengreso Mario Martinez shares ten steps every sales and marketing organization must go through to put a successful digital selling program in place.

Byron Matthews, President and Chief Executive Officer at Miller Heiman Group“Master Framework for Sales Enablement” with Byron Matthews

Travel on a journey through a turnkey sales enablement roadmap with CEO of Miller Heiman Group/CSO Insights Byron Matthews. His four key strategies for sales enablement and insights into the future of CRM provide a framework for success.

Peter Ostrow, Senior Research Director at SiriusDecisions, “What Does ‘Good’ Look Like?” 

Benchmark data, customer case studies and must-have metrics for sales enablement success are all part of this compelling talk by SiriusDecisions’ Peter Ostrow. There’s no doubt sales enablement is a modern business necessity, but with its varied definitions, many smart marketers and sellers can’t pinpoint exactly what it means in their organization. Who owns it? How is it measured? Peter Ostrow breaks down four essential enablement responsibilities, sharing how top-performing organizations rise above the rest.

Laura Ramos, Vice President, Principal Analyst at Forrester Research, “Sales Enablement in the Age of the Customer” 

What’s one thing businesses do to pull ahead from the rest of the pack? The answer: use sales enablement to put customers first. Forrester Vice President and Principal Analyst Laura Ramos dives into how companies can not just meet, but exceed, new modern buyer expectations.

Feeling inspired yet? Surrounding the keynote presentations are additional panels and presentations of experts providing sage advice on everything from sales training to modern sales plays.

If you’re looking for more action items for your Sales Enablement Soiree bucket list, step into the spotlight with Nancy Nardin and Vendor Neutral, who will be hosting live video interviews with event attendees. Second, stop by the G2 Crowd booth to receive an Amazon Gift Card in exchange for leaving Highspot a review. We’re proud to have the highest satisfaction rating of all companies in the sales enablement category.

It’s not every day we get to meet the people who inspire us to continuously design software with a spark of magic, so please schedule time to meet face-to-face with us or swing by our booth to say hello. We can’t wait to see you soon!


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