Lucas Welch
Vice President of Communications, Highspot
Lucas Welch is a communications and marketing leader with a strong background in the technology sector. He is the Vice President of Corporate Marketing at Highspot, a leading sales enablement platform. Lucas’s expertise encompasses developing and executing comprehensive communication strategies, enhancing brand awareness, and leading teams to achieve significant results. His strategic vision and leadership have been instrumental in scaling businesses and establishing strong market positions across various industries.
Posts by Lucas Welch
43 articles by this author
Why AI must power your B2B sales strategy today
Today’s most impactful B2B sales strategies are ones that leverage AI-powered go-to-market technology to accelerate GTM performance.
16 min read
The future of enablement: Agentic systems that drive predictable growth
Discover how agentic AI systems are transforming sales enablement, boosting efficiency, confidence, and buyer engagement for predictable growth.
5 min read
Why AI for GTM is no longer optional
Discover how AI connects fragmented GTM systems to help teams work as one, act on insights instantly, and drive consistent revenue growth.
6 min read
Meeting you where you are: Building AI maturity in sales and marketing with Highspot
See how Highspot helps sales and marketing teams strengthen alignment, improve execution, and unlock GTM excellence at every stage of AI maturity.
6 min read
What is revenue enablement? Strategy insights for GTM
What is revenue enablement? How does it help go-to-market teams succeed? Learn how the approach can accelerate your B2B sales strategy.
14 min read
How to create an effective sales and marketing plan
Building a winning sales and marketing plan requires the right tech. Learn how to elevate your marketing and sales strategy with AI-powered tools.
18 min read
Sales and marketing at a crossroads: Why execution drag is undermining go-to-market performance
Sales and marketing leaders aim high, but execution drag slows growth. See how alignment and AI can close the gap in GTM performance.
4 min read
How to build a winning customer engagement strategy
Learn proven customer engagement strategies to improve loyalty, boost conversions, and create meaningful customer partnerships.
10 min read
How effective pipeline marketing accelerates revenue
Learn how to align and bring together sales, marketing, enablement, and revenue operations to drive steady pipeline.
10 min read
How to align your sales collateral with the modern buyer’s journey
These sales collateral examples and best practices provide tips you need to engage buyers at the right time with the right content and close deals faster.
5 min read
How to Navigate the New Selling Reality
Read about new Highspot features that improve sales performance, empower digital selling, and deliver an unmatched Salesforce experience.
6 min read
Meet Seattle’s Next Generation of Tech
The Highspot team left the GeekWire Bash with three insights that illuminate the exciting future of Seattle’s technology landscape.
5 min read
Highspot & Clari Integration for Efficient Revenue Operations
See how Highspot + Clari deliver a single workstream to empower marketing, sales enablement, sales operations, and sales performance management teams.
3 min read
The Largest Event Exclusively for Sales Enablement Features the Best in the Business
Will you join us at Sales Enablement Soirée, Dreamforce's only event exclusively for sales enablement? Learn more about the speakers and swag in this guide!
4 min read
REEL Sales Enablement with Erin Osman at Dun & Bradstreet
Erin Osman recounts how she streamlined Dun & Bradstreet's sales enablement strategy and shares advice on how to implement a holistic sales enablement plan.
6 min read
REEL Sales Enablement Interview with Sean Goldie at Apptio
Apptio's director of sales enablement shares his top strategy initiatives, key sales metrics, and views on sales enablement role and responsibilities.
7 min read
REEL Sales Enablement Interview with Joe Andrews at InsideView
A VP of Marketing reveals his top sales enablement advice and shares what he learned from directing successful sales enablement efforts at InsideView.
7 min read
SiriusDecisions 2018 Recap: Getting Serious About Sales Enablement Success
Sales enablement was a clear differentiating factor in the sales & marketing success stories presented at SiriusDecisions Summit 2018.
7 min read
Second Annual Sales Enablement Stars
The Highspot team is proud to recognize leaders in the sales enablement community who make sales & marketing team members more effective.
9 min read
Customer Reviews Make or Break Your B2B Brand
We examined leading vendors' G2 Crowd reviews to learn what people value in B2B platforms and what sets them apart. Find out what we discovered.
5 min read
Sales Enablement: The Largest Gatherings. Ever.
Read a recap of the Sales Enablement Soirée, the largest sales senablement gathering ever that brought together peers, practitioners, and thought leaders.
5 min read
The Sales Enablement Guide to Dreamforce 2017
If you’re interested in sales enablement, don't miss this guide to events you’ll want to check out while you’re in San Francisco for Dreamforce.
3 min read
Looking Back at the CEB Sales and Marketing Summit 2017 — Finding Sales and Marketing Alignment
Review a recap of 2 CEB Sales & Marketing Summit sessions to learn why sales and marketing alignment is important and how to create effective partnerships.
5 min read
Customer Obsession: Recap of Forrester B2B Marketing 2017
Review a recap of Forrester B2B Marketing 2017, which provided a new spin on the idea of "customer obsession" with a focus on technology and innovation.
3 min read
Highspot Loves Reps (and Marketers) — Quarterly Customer Awards
#HighspotLovesReps (and marketers and sales enablement pros, too!) — see which customers excelled on the Highspot platform and received customer awards.
3 min read
SiriusDecisions State of Sales Enablement 2017
See findings from a survey of B2B professionals and get a pulse on sales enablement best practices in the SiriusDecisions State of Sales Enablement report.
3 min read
Sales Enablement Society: May Meeting Recap — The Sales Enablement Saloon
The third Sales Enablement Society Seattle meeting focused on sales enablement best practices. Read the recap to review what meet-up attendees discussed.
3 min read
Highspot Is a High Performer in the G2 Crowd Grid Report for Sales Enablement
See why G2 Crowd named Highspot a High Performer and a standout among 15 other providers based on verified user reviews and market presence.
2 min read
ATD International Conference & Exposition in ATL
Learn how to up-level your sales training and reach your talent pool with these sessions at the Association for Talent Development International Conference.
4 min read
Must-See Sales Enablement Sessions at SiriusDecisions Summit 2017
Accelerate your sales enablement and training programs with knowledge from these sales enablement sessions at SiriusDecisions Summit 2017. Don't miss them!
3 min read
Sales 3.0 — The Future of Sales Will Require Sales Enablement
Review these key takeaways and highlights from the Sales 3.0 conference for an idea of how sales enablement fits into the future of sales.
5 min read
Sales Enablement Society: April Meeting Recap — The Calm in the Chaos
If you missed the second Sales Enablement Society Seattle meet-up, read this recap to review the discussion, which focused on defining sales enablement.
3 min read
Sales Enablement Society: First Inaugural Seattle Chapter Meet-Up Recap
The Seattle Sales Enablement Society officially launched in March 2017 to create a forum for idea exchange. Read the recap to review the meeting outcome.
4 min read
First Annual Sales Enablement Stars
See which leaders won the first annual Sales Enablement Stars awards for establishing standards in content management, training, and buyer engagement.
2 min read
Defining success with sales enablement: A framework
Get a comprehensive definition of sales enablement and learn about how SAP Concur and Red Hat achieved sales enablement success in two video interviews.
4 min read
Highspot Is Blazing a Trail for Sales Enablement Professionals at Dreamforce 2016
Hit the sales enablement highlights at Salesforce Dreamforce with this list of resources to help you navigate and find the best sales enablement events.
4 min read
4 Steps to Turn Sales Enablement into Revenue
Watch this webinar with SiriusDecisions for research-backed advice to help you turn your sales enablement efforts into measurable revenue contributions.
5 min read
Sales Enablement Pro Series: Tips for Embarking on a Successful Sales Enablement Rollout
Our Sales Enablement Pro Series aims to convey insights from sales enablement experts. Learn more from our interview with Ken Roden from Payscale.
8 min read
Turn Your Content into a Reliable Revenue Driver
By implementing a measurable approach to content development, your organization can leverage sales enablement to turn content into revenue time and again.
3 min read
Sales Enablement Luminary Series: 8 Keys to Sales Enablement Success
Today, we have a treat for you. I was able to interview Matt recently about what it takes go get more out of sales enablement.
8 min read
Make the Most of Your SKO: Be More Successful with Sales Enablement Efforts in 2016
As you dive into your annual Sales Kick-Off meetings, there's no time like right now to ask your team what they need from a sales enablement perspective.
3 min read
Five Key Sales Enablement Takeaways from 2015
As 2015 comes to an end, We outline the key takeaways from this year. As 30% of all organizations aim to utilize sales enablement in the next year.
5 min read
Wrapping Up at HubSpot’s Inbound 2015
Inbound is like no other, it's a party with the best & brightest minds of our day. Where else can you rub elbows & share secrets to success with the best?
2 min read
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