Lucas Welch
Vice President of Communications, Highspot
Lucas Welch is a communications and marketing leader with a strong background in the technology sector. He is the Vice President of Corporate Marketing at Highspot, a leading sales enablement platform. Lucas’s expertise encompasses developing and executing comprehensive communication strategies, enhancing brand awareness, and leading teams to achieve significant results. His strategic vision and leadership have been instrumental in scaling businesses and establishing strong market positions across various industries.
Posts by Lucas Welch
13 articles by this author
Why AI must power your B2B sales strategy today
Today’s most impactful B2B sales strategies are ones that leverage AI-powered go-to-market technology to accelerate GTM performance.
16 min read
The future of enablement: Agentic systems that drive predictable growth
Discover how agentic AI systems are transforming sales enablement, boosting efficiency, confidence, and buyer engagement for predictable growth.
5 min read
Why AI for GTM is no longer optional
Discover how AI connects fragmented GTM systems to help teams work as one, act on insights instantly, and drive consistent revenue growth.
6 min read
Meeting you where you are: Building AI maturity in sales and marketing with Highspot
See how Highspot helps sales and marketing teams strengthen alignment, improve execution, and unlock GTM excellence at every stage of AI maturity.
6 min read
What is revenue enablement? Strategy insights for GTM
What is revenue enablement? How does it help go-to-market teams succeed? Learn how the approach can accelerate your B2B sales strategy.
14 min read
How to create an effective sales and marketing plan
Building a winning sales and marketing plan requires the right tech. Learn how to elevate your marketing and sales strategy with AI-powered tools.
18 min read
Sales and marketing at a crossroads: Why execution drag is undermining go-to-market performance
Sales and marketing leaders aim high, but execution drag slows growth. See how alignment and AI can close the gap in GTM performance.
4 min read
How to build a winning customer engagement strategy
Learn proven customer engagement strategies to improve loyalty, boost conversions, and create meaningful customer partnerships.
10 min read
How effective pipeline marketing accelerates revenue
Learn how to align and bring together sales, marketing, enablement, and revenue operations to drive steady pipeline.
10 min read
How to align your sales collateral with the modern buyer’s journey
These sales collateral examples and best practices provide tips you need to engage buyers at the right time with the right content and close deals faster.
5 min read
How to Navigate the New Selling Reality
Read about new Highspot features that improve sales performance, empower digital selling, and deliver an unmatched Salesforce experience.
6 min read
Meet Seattle’s Next Generation of Tech
The Highspot team left the GeekWire Bash with three insights that illuminate the exciting future of Seattle’s technology landscape.
5 min read
Highspot & Clari Integration for Efficient Revenue Operations
See how Highspot + Clari deliver a single workstream to empower marketing, sales enablement, sales operations, and sales performance management teams.
3 min read
You're on the list
Hurray! We'll be sending you industry-leading content each month with the WinWin Newsletter. Check your inbox!
{{email}}
We're committed to your privacy. Highspot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.