Lucas Welch
Vice President of Communications, Highspot
Lucas Welch is a communications and marketing leader with a strong background in the technology sector. He is the Vice President of Corporate Marketing at Highspot, a leading sales enablement platform. Lucas’s expertise encompasses developing and executing comprehensive communication strategies, enhancing brand awareness, and leading teams to achieve significant results. His strategic vision and leadership have been instrumental in scaling businesses and establishing strong market positions across various industries.
Posts by Lucas Welch
19 articles by this author
Highspot MCP Server Now Available in the OpenAI ChatGPT App Store, Bringing Deal Execution Directly Into ChatGPT
Highspot expands its agentic GTM ecosystem with native OpenAI integration, enabling GTM teams to access deal insights and take action directly from ChatGPT.
3 min read
Highspot unveils GTM agent to turn go-to-market strategy into a winning revenue performance system
Highspot unveils GTM Agent in Spring Launch ’26, connecting GTM signals to real-time actions that help marketing, enablement, and sales teams win more deals.
5 min read
Streamlining B2B sales data analysis with AI agents
Go-to-market teams’ B2B sales data analysis can be accelerated with AI sales agents that summarize deal and buyer data instantly.
13 min read
Highspot launches new agentic AI to help sales teams execute with precision and win more deals
Winter Product Launch ‘26 delivers Deal Intelligence to guide sellers with real-time insights and next-best actions across every sales opportunity.
4 min read
Why AI must power your B2B sales strategy today
Today’s most impactful B2B sales strategies are ones that leverage AI-powered go-to-market technology to accelerate GTM performance.
16 min read
The future of enablement: Agentic systems that drive predictable growth
Discover how agentic AI systems are transforming sales enablement, boosting efficiency, confidence, and buyer engagement for predictable growth.
4 min read
Why AI for GTM is no longer optional
Discover how AI connects fragmented GTM systems to help teams work as one, act on insights instantly, and drive consistent revenue growth.
6 min read
Meeting you where you are: Building AI maturity in sales and marketing with Highspot
See how Highspot helps sales and marketing teams strengthen alignment, improve execution, and unlock GTM excellence at every stage of AI maturity.
6 min read
What is revenue enablement? Strategy insights for GTM
Learn how revenue enablement helps enterprise go-to-market teams succeed and why the approach is essential to accelerate your sales strategy.
14 min read
How to create an effective sales and marketing plan
Building a winning sales and marketing plan requires the right tech. Learn how to elevate your marketing and sales strategy with AI-powered tools.
19 min read
Sales and marketing at a crossroads: Why execution drag is undermining go-to-market performance
Sales and marketing leaders aim high, but execution drag slows growth. See how alignment and AI can close the gap in GTM performance.
4 min read
How to build your B2B customer engagement strategy
The best customer engagement strategies for B2B companies are ones that lean on agentic AI to help sellers better connect with prospects.
12 min read
How to align your sales collateral with the modern buyer’s journey
These sales collateral examples and best practices provide tips you need to engage buyers at the right time with the right content and close deals faster.
5 min read
How to boost your B2B marketing ROI with agentic AI
Generating a stronger return on investment from B2B marketing campaigns and programs becomes easier to achieve with agentic AI.
13 min read
Highspot & Clari Integration for Efficient Revenue Operations
See how Highspot + Clari deliver a single workstream to empower marketing, sales enablement, sales operations, and sales performance management teams.
3 min read
Highspot Loves Reps (and Marketers) — Quarterly Customer Awards
#HighspotLovesReps (and marketers and sales enablement pros, too!) — see which customers excelled on the Highspot platform and received customer awards.
3 min read
Highspot Is a High Performer in the G2 Crowd Grid Report for Sales Enablement
See why G2 Crowd named Highspot a High Performer and a standout among 15 other providers based on verified user reviews and market presence.
2 min read
Sales 3.0 — The Future of Sales Will Require Sales Enablement
Review these key takeaways and highlights from the Sales 3.0 conference for an idea of how sales enablement fits into the future of sales.
5 min read
Sales Enablement Society: April Meeting Recap — The Calm in the Chaos
If you missed the second Sales Enablement Society Seattle meet-up, read this recap to review the discussion, which focused on defining sales enablement.
3 min read
You're on the list
Hurray! We'll be sending you industry-leading content each month with the WinWin Newsletter. Check your inbox!
{{email}}
We're committed to your privacy. Highspot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.