Bridgette Roberts
Marketing Research & Insights Manager, Highspot
Bridgette is a Marketing Research & Insights Manager at Highspot driving customer insights efforts. With experience in market research, data analytics, and content marketing, Bridgette leads our Highspot Insights initiative, bringing data-backed enablement best practices to you.
Posts by Bridgette Roberts
13 articles by this author
Fuel GTM performance with AI-powered scorecards
Learn how to leverage AI-driven analytics to drive rep behavior change, improve go-to-market execution, and scale business performance
Meeting modern buyers where they are – 3 tips for stronger engagement
Discover how leading teams are transforming buyer engagement in today’s AI-first world to drive trust, personalization, and revenue growth.
AI-powered GTM: Insights from the State of Sales Enablement Report 2025
Learn how to accelerate your journey to driving go-to-market success and predictable revenue growth.
Designing high-impact onboarding experiences
Learn how to accelerate your journey to driving go-to-market success and predictable revenue growth.
Achieving impact with your go-to-market strategy
Learn how to accelerate your journey to driving go-to-market success and predictable revenue growth.
Enabling the Impossible in 2024
Learn a few key insights from the State of Sales Enablement Report 2024—and download the full report to access in-depth findings.
AI-powered selling: A new era of sales efficiency
Learn how to leverage AI to automate, co-create, and gain insights to unleash a new wave of sales efficiency for your business.
Consolidating Your Enablement Tech Stack
Learn how to achieve more with a unified platform and get the most out of your enablement investments this year.
5 Tips to Go Beyond What Good Looks Like With Enablement
Learn how to go beyond what good looks like in enablement so you can drive world-class programs that empower your reps to win more deals.
How to Win in the New Age of Selling
Learn data-driven tips to overcome obstacles in today's challenging sales environment and win more deals through sales enablement.
Enhance Business Outcomes Through Sales Enablement Maturity
Learn how to implement a Strategic Enablement approach, mature your efforts over time, and maximize the business impact of sales enablement.
Training That Moves the Needle on Your Strategic Initiatives
Use these tips in your sales training to improve reps’ learning, execute strategic growth initiatives, and achieve desired business results.
Highspot Insights to Unlock Sales Productivity
Learn data-driven insights to help you accelerate the productivity of your sales teams and drive business results.
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