Bridgette Roberts
Marketing Research & Insights Manager, Highspot
Bridgette is a Marketing Research & Insights Manager at Highspot driving customer insights efforts. With experience in market research, data analytics, and content marketing, Bridgette leads our Highspot Insights initiative, bringing data-backed enablement best practices to you.
Posts by Bridgette Roberts
25 articles by this author
From gut feel to GTM precision: The power of Highspot Analytics
Learn how to leverage Highspot Analytics to make smarter decisions that enhance execution and accelerate business outcomes.
5 min read
Train smarter, perform better: How Adaptive Learning unlocks GTM excellence
Learn how to leverage Adaptive Learning in Highspot to boost learning impact and transform go-to-market performance.
5 min read
How to better engage and convert today’s B2B buyers
Learn how to create more tailored experiences with Digital Rooms, so you can more easily capture—and maintain—buyers’ attention.
5 min read
Fuel GTM performance with AI-powered scorecards
Learn how to leverage AI-driven analytics to drive rep behavior change, improve go-to-market execution, and scale business performance
5 min read
Meeting modern buyers where they are – 3 tips for stronger engagement
Discover how leading teams are transforming buyer engagement in today’s AI-first world to drive trust, personalization, and revenue growth.
5 min read
AI-powered GTM: Insights from the State of Sales Enablement Report 2025
Learn how to accelerate your journey to driving go-to-market success and predictable revenue growth.
5 min read
How to design high-impact sales onboarding experiences
Learn how to improve your sales onboarding effectiveness so you can drive greater go-to-market success and more predictable revenue growth.
5 min read
Achieving impact with your go-to-market strategy
Learn how to accelerate your journey to driving go-to-market success and predictable revenue growth.
5 min read
Accelerate your GTM journey to Enable the Impossible
Learn how to accelerate your journey to driving go-to-market success and predictable revenue growth.
5 min read
Standardizing Your Sales Process to Improve Consistent Execution
Learn how to ensure your sellers are aligned on a standardized process to increase consistent performance.
4 min read
How to generate reliable sales pipeline that converts
Learn how to equip your teams to drive reliable pipeline that converts prospects into long-term customers.
4 min read
Preparing Your Sellers for Your Product Launch
Learn how to equip, train, and coach your go-to-market teams to land a successful product launch that drives revenue.
5 min read
Enabling the Impossible in 2024
Learn a few key insights from the State of Sales Enablement Report 2024—and download the full report to access in-depth findings.
4 min read
Coach to Win: Unlocking Consistent Sales Execution
Learn how to coach sellers to perform by leveraging practice opportunities, data-driven insights, and real-world buyer conversations.
5 min read
AI-powered selling: A new era of sales efficiency
Learn how to leverage AI tools to automate, co-create, and gain insights to unleash a new wave of sales efficiency for your business.
4 min read
Drive 30% Higher Buyer Engagement With a Unified Enablement Platform
Learn how using one platform for all of your sales enablement efforts helps enablement, marketing, and sales boost performance.
4 min read
Consolidating Your Enablement Tech Stack
Learn how to achieve more with a unified platform and get the most out of your enablement investments this year.
5 min read
Use Enablement Data to Boost Content Adoption by 40%
Learn how to eliminate content chaos once and for all and make the right content investments using analytics.
4 min read
How to champion enablement investment with your C-suite
Learn how to build a compelling business case to secure investment in your sales enablement programs, people, and platform.
5 min read
5 Tips to Go Beyond What Good Looks Like With Enablement
Learn how to go beyond what good looks like in enablement so you can drive world-class programs that empower your reps to win more deals.
6 min read
How to Win in the New Age of Selling
Learn data-driven tips to overcome obstacles in today's challenging sales environment and win more deals through sales enablement.
4 min read
Enhance Business Outcomes Through Sales Enablement Maturity
Learn how to implement a Strategic Enablement approach, mature your efforts over time, and maximize the business impact of sales enablement.
6 min read
Training That Moves the Needle on Your Strategic Initiatives
Use these tips in your sales training to improve reps’ learning, execute strategic growth initiatives, and achieve desired business results.
4 min read
Activate Buyer Urgency to Accelerate Business Results
Learn data-driven insights to help you empower today's buyers, reduce indecision, and accelerate business results.
4 min read
Highspot Insights to Unlock Sales Productivity
Learn data-driven insights to help you accelerate the productivity of your sales teams and drive business results.
6 min read
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