Discovering the Best Sales Enablement Tools and Software
With increased competition and heightened buyer power, sales operations and processes have had to become more complex to provide prospects with the right content at the right time. The need for sales enablement solutions has grown accordingly. Using the right sales enablement software, sales and marketing teams work together seamlessly to deliver timely, relevant, and on-brand content to prospective buyers. But with so many sales enablement tools out there, it can be difficult to determine which ones will actually save your business time instead of creating more work.
We’ve put together a comprehensive list of 80 tools and vendors to help sales and marketing teams increase their efficiency and productivity. Every vendor has a summary of their offerings, their contact information, and a screenshot of their current website. The tools offer solutions that tend to fit into one or more of the following categories: sales readiness, sales asset management, and sales engagement. We’ve categorized and defined these categories in the table below:
|Sales Readiness||Sales Asset Management||Sales Engagement|
|Sales Training||Asset Management||Prospecting|
|Sales Coaching||Asset Generation or Customization||Sales Dialers|
|Guided Selling||Asset Distribution||Workflow Automation|
|Gamification||Performance Analytics||Email Tracking|
Another way to narrow down the right set of vendors is to rely on independent analyst firms. Three important analyst firms covering sales enablement are Gartner, Forrester, and SiriusDecisions. All three of these analyst firms have published reports on sales enablement and we encourage you to read each of these reports:
- SiriusDecisions Sales Asset Management 2016 (courtesy copy available)
- Gartner Report: Digital Content Management 2017 (courtesy copy available)
- Forrester Vendor Landscape: Sales Enablement Automation Solutions 2016 (subscription required)
Highspot has also published annual sales enablement industry reports since 2015:
- State of Sales Enablement 2019
- State of Sales Enablement 2018
- State of Sales Enablement 2017
- State of Sales Enablement 2016
- State of Sales Enablement 2015
Reviewing vendor descriptions, product sheets, and sales enablement reports are a good way to get started, but ultimately you will want to dive deeper into assessing the performance of sales enablement tool features that are important to your team. Beyond any particular set of capabilities, ease-of-use is an important consideration as the platform will only be successful if adopted by your sales team. We have put together an evaluation tool for sales enablement. This tool will help you identify the priority of individual capabilities for your business, document the strength of each capability for each vendor under consideration, and provide vendor scores based on your capability assessment weighted by importance to your business.
Once you have selected a vendor, we encourage you to review our three-part series of sales enablement best practices. Our best practices guides provide practical insights for businesses seeking to improve their sales enablement programs.
Without further ado, we bring you a list of vendors of the top sales enablement tools and the top sales enablement software.
Accent Technologies is a SaaS company focused on helping organizations streamline sales execution and increase productivity. Accent’s software addresses the traditional sales enablement goal of delivering the right content at the right time while providing sales performance management capabilities that deliver prescriptive recommendations to sales reps. Accent’s platform is used by companies in more than 100 countries around the globe.
Whether you’re building long-term relationships with prospects or prepping for your next meeting, Accompany can give you the insights and context you need to succeed. The product makes it possible to create importance and relevance rankings for each user and for all of their contacts. That technology allows the app to encourage users to keep on top of what’s happening with their most important contacts and reach out. Users will never have to walk in unprepared to a meeting with the people who are important to them.
Allbound helps its customers grow faster, more predictably, and with lower costs, thanks to its single SaaS toolset for partner training, content marketing, collaboration, and customer success. With Allbound, you’ll accelerate your sales and marketing time to value, improve business intelligence, and drive partner sales and engagement.
Ambition is fantasy football for sales organizations. Really, it’s a productivity tool masquerading as a game that replaces the spreadsheets, whiteboards, and even gongs used today. All sales organizations are looking for ways to increase accountability, motivation, and engagement of their staff. By gamifying sales, Ambition provides recognition, transparency, and competition while simultaneously encouraging collaboration and team cohesiveness.
Apparound is proud of how its “digital simplicity” makes it easy for sales organizations to use. The product is built for mobile selling and offers an intuitive user interface that can be tweaked and customized to meet the needs of sales users. Notable features include sales productivity and intelligent quoting capabilities as well as custom app branding.
App Data Room is a sales enablement and marketing asset management platform designed to align marketing and sales efforts to promote more efficient sales processes. It provides standard content management and improvement features, as well as guided selling and instant follow-up features for email response.
- Global content and sales support
- In-app analytics for content optimization
- Automated email response and follow-up system
- Guided selling and coaching modules to help sellers in real time
- Lead capture
Artesian started with a lofty goal — to change the way business-to-business sellers communicate with their customers, for the better, forever. Artesian built a powerful business intelligence app to tackle that objective. With artificial intelligence layered on top of company information, data and news, Artesian seeks to help sales teams prospect, build relationships, and deliver exceptional sales experiences.
Bigtincan is a mobile content enablement platform that transforms the way sales and service organizations access, create, present, and share content, as well as how they engage with customers on mobile. Organizations around the globe rely on Bigtincan to ensure the productivity of their workforce when using their mobile devices and make every customer interaction count. Bigtincan helps sales and service organizations sell and service more.
Bloomfire sits in the sweet spot between content management, file sharing, collaboration, learning management, and social business software. It helps you capture, display, save, and share information, connecting people who have knowledge with those who need it. Traditional information portals that are built on top-down, one-way communication don’t take into account the value of peer contribution. Bloomfire uncovers the tribal knowledge that was previously buried in email and hallway conversations, helping your team perform better. Create new videos and posts. Search and browse enduring content. Ask and answer important questions.
Brainshark provides cloud-based business presentation solutions that improves productivity in the sales, marketing, and training sectors of companies. It offers sales enablement features which accelerate the selling cycle, increase sales conversions, and provide visibility into sales processes and just-in-time updates; onboarding and training features which enable users to save time and money through on-demand learning, ramp up new hires quickly, increase learning retention time, and take control of formal training programs; and marketing and content development tools which enable users to engage audiences at every level of the buying cycle, create more video content faster, improve click-through rates, and measure the impact of sales and marketing content.
CallidusCloud provides sales performance management, marketing, and sales enablement solutions with a combined set of tools for content creation, content sharing, sales playbooks, and predictive analytics. Its core strengths are its content recommendations and predictive analytics capabilities. The ability to quickly create portals for customers and teams is also noteworthy.
ClearSlide is a sales engagement platform that empowers sales teams to engage customers and close more business. ClearSlide improves customer-facing interactions (web, email, face-to-face) by providing real-time visibility and analytics for both sellers and sales leaders. As a result, customers achieve higher seller productivity, increased sales management effectiveness, and stronger customer-facing messaging.
Cloze is like a personal assistant for your professional relationships — there to prompt you to follow-up with prospects at the right moment. It pulls from your apps to automatically create one view of every person and company, including all contact details, every email back and forth, your phone calls, meetings, notes on Evernote, documents you exchanged, and your interactions on LinkedIn, Facebook, and Twitter. It’s all organized for you — by contact, company and meeting — without any busy work.
With everything in one place, Cloze can put advanced data science to work for you. Cloze figures out who is important and keeps them top of mind, and will even remind you to reach out to a contact and refresh a fading relationship. There’s no data entry – Cloze is the automatic way to remember everyone.
Running a successful sales team takes a strong mix of people, process, and tools. ConnectWise Sell (formerly known as Quosal) aims to support your success with a platform that helps you manage client relationships, sell more effectively, create smoother team handoffs, and gain more visibility. The powerful quote-to-cash automation platform can help you create simple and professional quotes and proposals, see every detail of your sales pipeline, and close deals faster.
Consensus accelerates B2B sales by driving agreement across stakeholders in the buying group. Its interactive demo automation platform personalizes video and documents so each stakeholder automatically learns about your solution in the most relevant way. The Demolytics dashboard helps you discover and engage the entire buying group by gathering analytics and tracking what’s important to them, what they watched, and who they shared it with. This drives agreement and gets to a purchase decision much faster than traditional sales methods.
Contactually converts your contacts to relationships, all through email. It identifies when you email a new lead, shows what it already knows about them, and asks a few specific questions to learn more about how you met, the importance of the relationship, and next steps. Then, it parses your response and automatically pushes all of that rich data to your customer relationship management platform.
CustomShow was built on the idea that the sales presentation is special. Unlike websites, printed brochures, TV commercials, or billboards, the sales presentation is where the rubber meets the road in business. When giving a presentation, the sales person meets the client, engages, persuades, and hopefully closes the deal. CustomShow combines design-focused presentation building, company-wide library management, and multi-platform delivery options all in one easy-to-use cloud app.
Distribion describes itself as a distributed marketing platform that streamlines the process of delivering content across marketing channels, distribution, and social networks. With a centralized management platform for ensuring brand message consistency and compliance, Distribion is a comprehensive, end-to-end solution for sales enablement.
- Access and permission management
- Multi-channel campaigns
- Dynamic templates
- Contact management system with tagging and organizing functions
- Marketing automation can assign tasks and messages to specific contact lists
- Manage profiles, preferences, and marketing assets
- Vendor and expense management
- Measurement and analytics
- Sales kit/brochure generator
- Education center – build complete courses
- Presentation generator
- Interactive flip-books
DecisionLink delivers dynamic, customer-facing value propositions and business cases that clearly communicate the value of your solutions. It empowers B2B sales, marketing and customer success teams to better communicate and quantify the value of solutions to economic buyers, helping executives to benchmark spending, assess performance, and drive sales and business improvements. It touts itself as an easy to use, invaluable sales solution built for salespeople.
DocketZoom empowers teams to create and deliver highly interactive content and service presentations that enhance buyer perception. DocketZoom’s cloud-based platform provides critical user insights and analytics that give you the flexibility to formulate better content strategies.
DocSend’s most notable feature is its content microsites for prospects, which can be used as collaborative workspaces. It supports integration to Salesforce, Microsoft Outlook, and Gmail. DocSend also provides API connectors to such tools as SalesLoft and Outreach, as well as some ABM (account based marketing) tools.
Docsify focuses on content and sales best practices analytics and offers lead scoring and email management.
- Email tracking for content analytics and optimization
- Automated lead scoring to assess prospect viability
- Process automation for email routines
- Email process management and templates available
- Team performance analytics
Docurated takes a partner-centric approach to the development of a sales enablement platform, with third-party applications powering its analytics and feeding its machine-learning modes. On the onboarding and training side, Docurated has partnerships with both Brainshark and MindTickle. For engagement, it integrates with Outlook, Gmail, Oracle (Eloqua), Marketo, and HubSpot, among others. It also integrates with popular web conferencing tools, including Zoom, Cisco WebEx, and GoToMeeting. The one exception to the partner approach is guided selling; Docurated has created pre-built templates to guide sales reps on next steps in the sales process.
Elastic is the company behind behind Elasticsearch, Logstash, and Kibana, three open source projects focused on scalability and ease-of-use that help you make sense of your data. The core engineering team that built and maintains these open source products is the same team training and consulting customers in various phases of the development and deployment cycles at Elastic.
Enhatch is most relevant to companies that are seeking a content creation platform on which to build their own mobile digital sales aids with HTML5 content that can be accessed in offline mode. Notable among the vendors in this market, Enhatch offers native CPQ (configure, price, quote) and order management functions, which is relevant to buyers in the consumer goods and banking sectors. Enhatch also delivers native integration with SFA (sales force automation) and ERP (enterprise resource planning) systems. Users can retrieve content from custom microsites or from custom applications.
Fileboard is the end-to-end inside sales development platform designed to help inside sales teams all over the world increase their sales efficiency and productivity. It’s designed by sales people for sales people. Fileboard’s platform offers the opportunity to improve conversion dramatically by enriching your sales process with content and prospect engagement data. With Fileboard, sales reps can easily handle more prospects per day while focusing on their warmest leads as it identifies which leads are opening your emails and reading your content. By using Fileboard insights, sales reps can easily learn from each other and optimize their sales pitches continuously. Fileboard’s platform also contains an advanced sales library to unify sales and marketing teams with their presentations, marketing content, and sales decks.
FISION’s distributed marketing automation and sales enablement platform empowers your team to quickly and easily organize, customize, and distribute compelling personalized campaigns across the web, e-communications, social media, mobile, and print. Their easy-to-use cloud-based app allows distributed organizations to enable their field sales, local marketers, agents, VARS, and franchisees to localize and personalize their communications while centralized marketing stays firmly in control of brand and legal compliance teams. FISION ensures relevant and timely engagement with customers and increases visibility over the effectiveness of all sales and marketing activity, leading to actionable data that allows you to make better business decisions.
Formstack is a valuable sales enablement tool for capturing leads more effectively, tracking analytics, and facilitating collaboration among team members with an approval workflow.
- Drag-and-drop, themes, and conditional logic
- Rich data collection features, such as CAPTCHA, encryption, data routing, and more
- Tracking for secure payments online
- File uploads, importing, and exporting
- Integration with third-party payment gateways, email marketing and customer relationship management apps
Connect with your market like never before. FRONTLINE Selling is a predictable, repeatable, and teachable software solution that helps business-to-business organizations create more first conversations with the right prospects. It makes social selling easy and guides sales professionals to build relationships, attract qualified leads, and drive deals using online social networks. The technology maps to your sales process, integrates with customer relationship management platforms, and measures results.
GetAccept enables teams to upload, send, and track all sales documents easily. The product also provides the ability to add video introductions to documents, offer live chat to prospects viewing pitches or documents, and use e-signature services to streamline the pitch process from start to signature.
Groove describes itself as an all-in-one sales engagement platform that is built for the modern sales team. It offers account-based selling tools, Salesforce integration, and actionable analytics. Groove was founded by former Google Enterprise employees and the team combines years of experience in frontline sales, sales management, product development, and sales operations to create an experience that solves customer needs and fulfills all of the typical enterprise requirements.
Guru is a knowledge management solution that keeps your customer-facing teams up-to-date, consistent, and confident with trusted knowledge that’s accessible in every application they use. The platform offers unified support knowledge for your omnichannel team, personalized sales playbooks your reps will actually use, predictive content suggestions and measurement, and real-time recording of conversations.
Highspot is the industry’s most advanced sales enablement platform. Using Highspot, sales teams are connected to the most relevant content for each situation, have flexible ways to present content to customers, and gain real-time visibility into whether customers find the content engaging. Advanced analytics lets marketing and sales understand how content is performing across the sales cycle and provides actionable insights so pitches and content can be optimized.
By closing the loop across marketing, sales, and customers, Highspot uniquely delivers visibility and insights that help companies engage more effectively with customers, driving increased revenue and customer satisfaction.
Hoopla is the new way to win for sales, marketing, and customer service teams. Hoopla’s team performance software combines modern game mechanics, data analytics, and broadcast-quality video in a powerfully simple application that makes it easy for front-line managers to motivate team performance and score more wins. Using Hoopla, managers can quickly create contests, competitions, and leaderboards around any customer relationship management (CRM) metric, and broadcast live performance updates to TV, web, and mobile screens throughout the company. Hoopla’s sales motivation solutions engage the entire company in an exciting, play-to-win culture that delivers measurable gains in team productivity and performance.
Are you ready to take advantage of the next generation of sales enablement? Insite is more than a digital content delivery platform. This powerful B2B sales enablement tool extends beyond technology to your greatest asset – your customers. Built for B2B companies, Insite Software meets the needs of manufacturers and distributors with robust core functionality and capabilities while offering the breadth and flexibility to serve companies of all sizes. Now you can ensure your sales reps consistently create more valuable prospect and customer interactions to set you apart – every time, everywhere.
iPresent is a sales enablement platform that empowers companies to publish beautifully designed sets of marketing material and push them out to tablet and mobile users. The iPresent team believes that great conversations are key to great business. iPresent helps empower conversations every step of the way, from successful sales presentations to improving the relationship between sales and marketing.
LearnCore is a training and coaching solution that addresses common challenges for large and growing organizations that need to certify their sales teams. Onboard and retain sales reps, identify top performers, share best practices, and ensure consistent communication across geographically dispersed teams with LearnCore’s software. Using LearnCore, sales reps can easily consume content, assess their knowledge, and apply what they learn with video practice and coaching. For continuous learning and increased sales productivity, clients can access the LearnCore platform through native iOS and Android apps, web browsers, and the available Salesforce integration.
LevelEleven is a sales management system that helps companies increase the capacity of their sales teams by creating real-time visibility into day-to-day performance, predicting when performance is out of line and telling salespeople and sales leaders what to do about it.
LogicBay’s partner relationship management (PRM) technology offers a comprehensive array of functionality to support channel partner program management needs. No two sales channels are alike; businesses evolve over time, and sales channels and the partners that define them have needs and priorities that change too.
- Develop partner applications and evaluate candidates
- Keep partners happy by keeping track of who owns which leads
- Synchronize training and marketing support for new product launches
- Get partners up to speed and successful in record time
- Train and certify partners’ sales and service teams
- Create field incentive programs to help sell and increase mindshare
MailLift sends handwritten letters to mailboxes on your behalf, freeing you and your staff’s time. The letters are completely customizable and sent from your location, and photographed and checked by 2 to 3 sets of eyes for quality control. MailLift integrates with common customer relationship management apps, help desk software, and other tools, allowing real handwritten letters to easily be automated and incorporated into your team’s workflow.
Makesbridge is a marketing automation platform with a suite of cloud-based mobile apps targeted to specific sales enablement functions, such as the sales automation module and the marketing automation module. Makesbridge can be configured to meet your specific needs.
- Mass emailing and nurture tracks
- Auto-responders and telesales
- Tasks automation
- Deep analytics, KPIs and prospect tracking
- Tight integration with cloud and customer relationship management (CRM) apps
- Use right from your CRM
- Sync your contacts and data at one place
MarketBridge is passionate about helping customers increase their marketing and sales pipeline performance by uniquely combining predictive analytics and personalized content technologies. The products enable companies to target the right buyers with the right offers and at the right time, delivering a better buyer experience all around.
- Reach, engage, convert, and expand through digital inbound marketing
- Marketing technology readiness assessment and playbooks
- Buyer persona development
- Reporting and analytics
- Design and deliver custom sales enablement tools
- Align value propositions to buyer personas and selling stage
Mediafly provides sales enablement and transformation solutions for the world’s Fortune-ranked companies. The Mediafly team describes their platform as the “evolved selling solution” and touts its ability to take sales teams beyond sales enablement to create a new selling experience where buyers look forward to the next sales interaction because it is so valuable. Their focus is on providing products that make face-to-face sales interactions easier for the salespeople, the marketers behind the content, and most of all, the customer.
Membrain makes it easy for your sales team to execute your sales strategy and consistently reach their targets.
The software elevates individual sales performance with continuous guidance throughout every sales lead and opportunity.
It equips sales leaders with the information and tools needed to coach their team to a higher level of performance.
Over time, using Membrain, you will be able to continually optimize your sales execution and elevate your sales people to become a competitive advantage.
Mindmatrix enables sales and marketing teams to be more effective through a combination of partner relationship mnagement (PRM) software, channel marketing, sales enablement software, asset management and marketing automation all on one. The product empowers sales and marketing teams to engage with customers and prospects through both direct and indirect channels and seamlessly work across a combination of online, social, mobile, and offline mediums. Using the Mindmatrix sales enablement solution, sales and marketing teams are able to spend less but sell more.
MindTickle was founded by alumni from IITs, ISB, and Stanford with the mission of creating web products that meet at the intersection of fun and learning. Realizing the exploding opportunity in the social and mobile space, the MindTickle team has created a gamification and sales readiness platform to create “delightful learning and engagement experiences” that are delivered as a hassle free software-as-a-service solution.
The defining feature of MindTouch is the way that its content is semantically organized into microcontent hierarchies. This means that users can access deep analytics about how prospects and clients engage with content. The product features a guided authoring experience, which allows users to generate a content map or automatically produce sales pitches. MindTouch also employs machine learning to optimize customer self-service in order to support customer service use cases.
Octiv (formerly TinderBox) offers a suite of functions for small and midsize businesses that compares favorably with enterprise-class solutions, with integration connectors to key customer relationship management, enterprise resource planning, configure/price/quote, enterprise content management, and human resources information systems. One unique feature it provides is the ability to parse content into text objects, which means that the application can also be used for contract and proposal generation. In terms of supporting guided selling, Octiv allows simple metadata decisions to be made within an integrated application or within Octiv itself, which can guide a sales rep to a correct document. Octiv offers content analytics that can track the complete life cycle and engagement of a document. As a sales enablement platform, Octiv supports integration to Salesforce, Microsoft Dynamics 365, Oracle CPQ Cloud, and Salesforce CPQ. It also provides integration to Microsoft Outlook and Gmail.
OptifiNow is a cloud-based sales enablement and automation software platform that specifically addresses the growing needs of the sales force. The system provides a single integrated platform that offers features including lead and contact management, sales process automation, opportunity management, affiliate management, content management, marketing collateral resource management, social media management, collaboration, as well as reporting and analytics.
Pipedrive makes sales customer relationship management (CRM) software that’s built for minimum input and maximum output. Pipedrive’s roots are in direct sales. As sales managers and trainers, two of the co-founders experienced an increasing amount of pain with CRM software. There simply was no good solution for managing the company’s sales pipeline So, in 2010 they teamed up with talented developers to create Pipedrive, a simple and yet powerful tool for managing sales.
Pipeliner is an easy-to-use sales customer relationship management app focusing on pipeline management, sales process, and analytics. It combines powerful sales productivity tools within a customizable sales process framework that helps structure and standardize your sales approach. It integrates widely accepted sales tools that can be used to effectively track decision makers and help you understand your prospects’ buying process.
Pitcher’s core value proposition is its ability to automatically convert standard content into HTML5, leading to better performance and analytics. In addition to this, its sentiment analysis and offline integration connections to customer relationship management systems are notable. It also has a strong content repository function, which is important for regulated industries.
Playboox enables salespeople and managers to perform optimally at each stage of the sales process. Playboox offers sales process playbook development services, sales and sales management training, and sales process playbook software to help clients codify and institutionalize what their top performers say, ask, do, and use at each stage of their sales process in order to improve sales and sales management effectiveness and accelerate new-hire ramp up.
- Leverage and share teamwide best practices
- Establish a coaching framework and system
- Upgrade opportunity management effectiveness
- Standardize sales messaging
- Improve call planning and management
- Easily build and tailor multiple playbooks
- Enable deal-specific best practices guidance
Prezi is the presentation platform that helps you connect more powerfully with your audience. Unlike slides, Prezi’s interactive, zoom-able canvas lets you show relationships between the big picture and fine details, putting your ideas in relief. With Prezi, your message is more likely to resonate, motivate, and be remembered. Founded in 2009, and with offices in San Francisco and Budapest, Prezi now cultivates a large community of users and presentations around the world. Investors include Accel Partners, Spectrum Equity, and TED conferences.
Prospect.io is a simple but powerful outreach tool combining functionality of prospecting and email sending. Use built-in extensions to find prospects’ email addresses via their websites or LinkedIn profiles, send them automated campaigns, and focus on closing. Prospect.io offers integrations with hundreds of popular B2B apps, giving you a way to build truly scalable sales.
ProsperWorks is the simplest to install, easiest to use, and most powerful customer relationship management (CRM) solution for companies that use Google Apps. Customers that use ProsperWorks spend a fraction of the time updating their CRM yet enjoy more accurate and up-to-the-minute customer data for activity tracking, forecasting, and insights that help companies sell more faster.
Qstream is a sales capabilities platform that combines performance analytics, coaching optimization, and knowledge reinforcement in one powerfully simple mobile solution. The platform’s analytics engine continuously synthesizes millions of data points from responses into real-time dashboards, sales fluency heat maps, and coaching recommendations that give sales leaders unprecedented visibility into the capabilities of their team.
Qvidian (formerly Kadient, and now a part of Upland) provides cloud-based sales execution solutions that enable companies to accelerate sales ramp up time, capture new business in cross sell and upsell opportunities, and optimize sales performance by closing the gap between strategy and execution. The product makes it easy to create winning request for proposals quickly. The company’s innovative software and advisory services offer real-time insight to ensure that sales teams do what’s needed to win by driving repeatable methodologies and making the sales organization more agile.
Repsly has been focused on providing mobile software solutions to enhance field sales activity management since its inception in 2010. Setting out to simplify processes for field teams and their managers, Repsly has customers in over 40 countries.
Repsly targets organizations with field reps that visit established clients on a recurring basis to perform customer service and field management functions, such as taking replenishment orders, merchandising products on retail shelves, marketing for referrals, or performing regular maintenance. Deployed by leading global brands as well as innovative start-ups, Repsly enables these organizations to improve the efficiency of their field teams and greatly simplify the collection and analysis of field data. As a result, Repsly’s solution helps organizations create a tight connection between the field and back-office operations.
RingDNA maximizes inside sales performance by helping inside sales teams qualify, connect with and convert more customers.
Outbound sales teams make more calls to the best leads. Inbound sales teams optimize incoming call conversions. Marketers discover which campaigns drive the most valuable calls
RingDNA is the only inside sales and marketing platform made 100% for Salesforce customers by Salesforce experts, providing the industry’s best and easiest customer relationship management integration.
RO Innovation offers customer reference management and sales enablement solutions for sales and marketing departments around the world.
The RO Innovation platform is the fastest and easiest way to create, deploy, manage, and measure customer reference and sales enablement content. With seamless integration to leading marketing automation, customer relationship management, and other technologies, plus flexible implementation options and mobile sales enablement capabilities, RO Innovation ensures your team is set for success.
Execute, automate, track, and analyze your online lead generation campaigns with Sales Engine International’s marketing automation platform. With Sales Engine, you can execute, track, and monitor multiple campaigns simultaneously, cutting down the complexity and confusion while providing your sales team with valuable prospects complete with critical information and the right messaging to close the deal.
- Communicate with leads based on buyer persona, buying phase, and preferences
- Engage with leads earlier in the funnel
- Drive prospects further through the sales funnel with relevant, engaging content
- Ideal Prospect Profile creation and matching
- Automated, personalized emails and messaging
SalesHandy helps you analyze your sales email data, resulting in an increase in sales. It provides you with important engagement data regarding your sales emails and campaigns that will help you analyze the mindset and behavior of your prospects and help you know the most engaged prospects in real-time.
- Email/document/link tracking
- Real-time notification
- Email templates
- Email sequencing
- Automated follow-ups
- Custom domain tracking
- Mail merge
- 24/7 support
SalesHood is a sales enablement platform focused on training sales people, managing pitch content, and tracking content effectiveness. They allow for automated and streamlined sales planning and execution.
- Custom course, certification, and exam design for training purposes
- Content management features such as storing, searching, and tagging
- Deal management and process coaching
- Analytics systems to judge content effectiveness
- Leaderboards for team management
- Productivity ROI to assess performance and diagnose content issues
SAVO is a provider of on-demand, collaborative sales enablement solutions.
Whether you have 10 sales reps or 10,000, SAVO plugs your sales reps into the collective genius of your entire organization by connecting them to the best resources, insights, and expertise so that they never sell alone.
Scepos is an integrated solution that enables your company to manage field marketing operations in a more efficient and cost effective way. SCEPOS is based on a “push model” linked to targeted user profiles.
Scepos is for all sales, business development, channel, and marketing executives from business-to-business organizations who need the most effective and efficient sales and marketing enablement environment.
Seismic is a sales enablement solution that allows sales teams to deliver the right content at the right time on any device. Seismic’s mobile-first, cloud-based platform enables field and inside sales reps to quickly create customized, compliant materials that dramatically increase time spent selling, improve win rates, reduce sales cycles, and increase customer satisfaction.
By bringing together cloud architecture, advanced and automated data services, powerful analytics, and a user-friendly customer interface, Seismic is transforming how businesses access, create and manage content.
Members of the company’s leadership team previously founded and sold the software services company Objectiva Software Solutions. They also led the turnaround of NASDAQ customer communications management platform Document Sciences, which was acquired by EMC.
Showpad is a mobile sales acceleration platform that increases the productivity of sales while providing marketing with relevant data on sales interactions.
Showpad turns every device – tablet, smartphone and PC – into a powerful sales and presentation tool. The service makes it possible to provide sales reps, partners, and customers with the right information in any format and gives insights and analytics on how a customer responds to the information shared.
SpringCM is good for organizations with complex and advanced selling sales cycles where sales processes tend to get very document-heavy. It also allows organizations to automate proposal management processes and make better use of marketing collateral. The product integrates with Salesforce to provide contextual content recommendations. It also has a native document comparison engine to compare changes across versions and good audit trail capabilities, which is important for companies with compliance requirements. SpringCM uses machine learning to autotag and categorize documents, and provides role-based dashboards that allow for improved work efficiency.
With Swipe, anything can be a slide and you can present it live to anyone, anywhere, on any device.
It’s a responsive web app that works on any device with a modern browser. Log in, drag, and drop to upload files, add web content, and get a simple link to share to anyone. Start your presentation from any device using 3G, LTE, or a Wifi connection, and as you swipe through your slides, everyone who is connected to that URL will see the slides change in real-time, on any device they have with them.
Swipe is the first device- and platform-agnostic presentation tool and the first two-way interactive presentation tool. Use the tools you love to create your content and present, share, and store them in Swipe.
With offices in Toronto, Munich, and St Gallen, SwissVBS has a team of talented and experienced people with diverse backgrounds who are passionate about learning, design, and innovation. Hard-working, energetic, and always forward thinking, the SwissVBS team leverages its creative, technical, and business expertise to provide cutting-edge, customized solutions to meet their customers’ needs. Their mission is to build digital learning solutions that engage, inspire, and transform.
Tellwise (formerly known as Discuzz) is sales acceleration software re-imagined.
Unleash the science of sales with valuable analytics and powerful integration between email, phone, and chat. Tellwise offers many choices in how to communicate with prospects — including email, telephone, web conferences, file sharing services, and social media. You want a place to call home for your communication with a specific customer that has the versatility to meet your long term requirements, and Tellwise can provide that.
Marketo ToutApp is industry-leading sales engagement software that provides sales and demand generation teams with digital playbooks, content, and insights to engage prospects at the right time with the right message to drive more pipeline and revenue.
UpSync is a web-based CMS that enables enterprises to mobilize, manage, and measure marketing and sales content.
It enables users to create custom presentations online or offline with drag-and-drop ease, share assets or presentations with customers easily, access sales materials anytime, and build custom presentations on-the-fly regardless of the internet connection.
Velocify provides cloud-based intelligent sales software designed for high-velocity sales environments. It helps sales teams keep pace with the speed of opportunity and improve conversion rates by driving rapid lead response, increased selling discipline, improved productivity, and actionable selling insights.
Venntive is a complete digital marketing platform putting powerful sales enablement tools and practices at your fingertips to drive results. Email marketing, social media marketing and management, marketing automation tools, and more are all deeply integrated into a seamless solution.
- Sales insights and analytics
- Sales forecasting
- Project management
- E-commerce tools
- Email marketing
- Lead scoring
- CRM with unlimited custom user fields
- PayPal integration
- Apps for forums, brand monitoring, project management
- eCommerce website builder, form builder, media storage
VipeCloud offers a customer interaction platform that increases leads and accelerates orders without increasing headcount. Integrating best-in-industry communication solutions into a single interface accessible from your email client, VipeCloud delivers email productivity, social selling, content management, live demos, digital transactions, and customer relationship management app integration. VipeCloud is used by more than 300 companies around the globe.
Xyleme partners with organizations to transform the way they author, publish, deliver, and analyze learning content to drive business performance. They have assembled everything organizations need to create a dynamic learning environment — from rapid single-source content development to anywhere delivery. It’s the new backbone of enterprise learning — a content management solution that brings increased velocity to the entire learning technology ecosystem and makes learning content a competitive advantage.
Yesware helps salespeople sell smarter.
Yesware’s email tracking notifies salespeople when prospects open their messages and click their links. Custom templates streamline responses to prospects and customers. Customer relationship management syncing connects sales email to solutions from Salesforce.com, Microsoft Dynamics, and many others to save time and improve the quality of enterprise data. Yesware’s reports and analytics give salespeople unprecedented feedback about how their messages are being received.
- Introduction: The Definitive Guide to Sales Enablement
- Chapter 1: Calculating ROI
- Chapter 2: Platform Capabilities
- Chapter 3: Maturity Model
- Chapter 4: Deployment Guide
- Chapter 5: Solution Design
- Chapter 6: Measuring Content Performance