Discovering the Best Sales Enablement Tools and Software
Updated January 2022
With increased competition and heightened buyer power, sales operations and processes have had to become more complex to provide prospects with the right content at the right time. The need for sales enablement solutions has grown accordingly. Using the right sales enablement software, sales and marketing teams work together seamlessly to deliver timely, relevant, and on-brand content to prospective buyers. But with so many sales enablement tools out there, it can be difficult to determine which ones will actually save your business time instead of creating more work.
We’ve put together a comprehensive list of 100+ tools and vendors to help sales and marketing teams increase their efficiency and productivity. Every vendor has a summary of their offerings, their contact information, and a screenshot of their current website. The tools offer solutions that tend to fit into one or more of the following categories: sales readiness, sales asset management, and sales engagement. We’ve categorised and defined these categories in the table below:
|Sales Readiness||Sales Asset Management||Sales Engagement|
|Sales Training||Asset Management||Prospecting|
|Sales Coaching||Asset Generation or Customisation||Sales Diallers|
|Guided Selling||Asset Distribution||Workflow Automation|
|Gamification||Sales Analytics||Email Tracking|
Another way to narrow down the right set of vendors is to rely on independent analyst firms. Three important analyst firms covering sales enablement are Gartner, Forrester, and SiriusDecisions. All three of these analyst firms have published reports on sales enablement and we encourage you to read each of these reports:
- Gartner Market Guide for Sales Engagement Platforms
- Forrester Building the Business Case for a Modern Sales Enablement Toolset
- SiriusDecisions Sales Enablement: Planning Assumptions 2020
Highspot has also published annual sales enablement industry reports since 2015:
- State of Sales Enablement 2020
- State of Sales Enablement 2019
- State of Sales Enablement 2018
- State of Sales Enablement 2017
- State of Sales Enablement 2016
- State of Sales Enablement 2015
Reviewing vendor descriptions, product sheets, and sales enablement reports are a good way to get started, but ultimately you will want to dive deeper into assessing the performance of sales enablement tool features that are important to your team. Beyond any particular set of capabilities, ease-of-use is an important consideration as the platform will only be successful if adopted by your sales team. We have put together an evaluation tool for sales enablement. This tool will help you identify the priority of individual capabilities for your business, document the strength of each capability for each vendor under consideration, and provide vendor scores based on your capability assessment weighted by importance to your business.
Once you have selected a vendor, we encourage you to review our three-part series of sales enablement best practices. Our best practices guides provide practical insights for businesses seeking to improve their sales enablement programs.
Without further ado, we bring you a list of vendors of the top sales enablement tools and the top sales enablement software.
Accent Technologies is a cloud-based provider specialising in sales enablement solutions that help sales and marketing teams work more closely together and execute on revenue generating objectives. Accent provides solutions and services to Fortune 500 and diversified industry clients across the globe. Accent solutions drive the sales process by providing reps quick access to all the guidance and resources they need to engage buyers and deliver information at the right stage. Sales teams can access relevant resources, prepare custom materials, coordinate team efforts, deliver materials, and track buyer activity and interest.
Albacross is a powerful B2B lead generation platform that turns anonymous website visitors into actionable, warm leads automatically. It provides businesses with the possibility to identify and monitor companies visiting their websites, get additional information on unknown organisations which includes their size, revenue, industry, location, and contact details.
Apart from that, Albacross integrates with Zapier, which means you’ll have access to thousands of various apps, tools, and services available out there. With Albacross solution you’ll be able to convert your website visitors into leads and boost your B2B sales.
Allbound is a SaaS platform that helps companies accelerate growth through their resellers and distributors with more predictably and lower costs by providing sales reps with a single SaaS toolset for training, content marketing, collaboration, and customer success. The company offers partner relationship management (PRM) software from partner onboarding to enablement, marketing collaboration, and deal registration.
Allbound provides cloud-based channel sales that allow organsations to give real-time access to sales enablement, marketing tools, and resources. It helps companies build successful partner programs.
Allego’s modern sales learning and readiness platform ensures that reps have the skills and timely knowledge to make the most of each selling situation. Instead of traditional onboarding and sales training marathons — which are rapidly outdated and quickly forgotten — sales enablement and training teams use Allego to deliver the fresh, bite-sized learning that reps need to close deals in today’s dynamic business environment. Content is personalised for individual sellers as well as their selling situations, and mastered through reinforcement, on-the-job coaching, and peer collaboration. Hundreds of thousands of professionals use Allego to onboard faster, deliver consistent messaging, rapidly adopt best practices, coach and practice more frequently, and collaborate more effectively.
Ambition is industry-leading coaching and gamification software for the world’s smartest sales teams. Whether you’re sitting across the sales floor or across the globe, it gives sales leaders the tools they need to coach their teams, motivate performance, and hold their sales reps accountable to goals — all in real time.
Ambition integrates with its customers’ customer relationship management technology and sales stacks, quickly turning their overwhelming data into easy-to-see, actionable insights — no math or spreadsheets required.
That means better visibility on your sales floor, more motivation and accountability for your sales reps, and smarter sales coaching so your team can close more deals.
Apparound is an all-in-one digital solution that improves sales productivity by providing sales reps, useful tools, and information to make their daily activities easier.
Apparound removes the burden of daily manual activities and allows sales reps to have more time to focus on customer engagement.
The result is increased sales revenue, a boost in sales performances, better satisfied customers, and happier salespeople.
Artesian develops and provides web-based market intelligence and sales surveillance software solution for businesses. It gathers and tracks intelligence on customers, prospects, and competitors from various online resources and filters and transforms acquired information into insights based on the companies and industries that are important to users.
Artesian also provides sales solutions that combine real-time analysis of news, editorial, blogs, and social media with verified corporate data sources; builds lists of quality leads; filters relevance; and connects users to its customers by phone, email, LinkedIn, Twitter, and company briefings for meetings. It serves new business sellers, account management, sales leader, marketing, and others.
Ascent Cloud is a team of professionals who are passionate about helping sales and customer-facing teams improve each and every day. Ascent Cloud leverages industry-leading products to drive productivity with geolocation (Geopointe) and performance management (LevelEleven) and provides end-to-end solutions.
Bigtincan helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia, and Asia.
Bloomfire is a knowledge sharing platform that enables employees to quickly find the information they need to do their jobs. It helps you capture, display, save, and share information, connecting people who have knowledge with those who need it. Traditional information portals are built on top-down, one-way communication that do not take into account the value of peer contribution. Bloomfire uncovers the tribal knowledge that was previously buried in email and hallway conversations, helping your team perform better. Create new videos and posts. Search and browse enduring content. Ask and answer important questions.
Brainshark helps businesses harness the power of content to drive sales productivity. Empower sales teams with dynamic content that can be created quickly, imported easily, and accessed anywhere. Prepare your teams with on-demand training that accelerates onboarding and keeps existing reps up-to-speed and in-the-know. Hone performance with sales coaching that ensures reps make the most of every buyer interaction. Arm sales reps with the right content and resources for any selling situation — both in and out of Salesforce — to better engage buyers and close more deals. And use data to track sales content effectiveness, and make smarter decisions. Brainshark helps you do it all.
CallRail brings complete visibility to the marketers who rely on quality inbound leads to measure success. Customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. CallRail sees the opportunities in surfacing and connecting customer data from calls, forms, and beyond — helping customers get to better outcomes.
Chorus helps teams make decisions using the insights they’d get if they were sitting in on every sales or customer success call.
Chorus was founded to understand what influences conversation outcomes and make it easy to learn from and influence the thousands of conversations a team has.
Today, almost all of those conversations and the insights they contain are forgotten the second they end, except for the few notes captured in the customer relationship management platform. Chorus is changing that.
Cirrus Insight puts the power of your Salesforce customer relationship management platform right inside your inbox. Immediately see everything about your Salesforce Leads, Contacts, and Opportunities right from your inbox.
- Save emails into Salesforce with a single click
- Sync events between Salesforce and your Calendar
- Create and manage leads, contacts, tasks, events, cases, and opportunities
- Supports all editions of Salesforce
- 1-click install for Chrome and Firefox
Clari is on a mission to help companies realise their fullest potential by transforming their revenue operations to be more connected, efficient, and predictable.
Clari uses automation and AI to unlock all of the activity data captured in key business systems, including marketing automation, CRM, email, calendar, phone, content management, conversations and more. Clari then automatically aligns that data to accounts and opportunities to provide visibility, simplify forecasting, and apply predictive insights. The result: more insight, less guesswork, and ultimately more predictable revenue.
Clari’s revenue operations platform is used by hundreds of sales, marketing, and customer success teams at leading B2B companies to drive pipeline, audit deals and accounts, forecast the business, and reduce churn.
ClearSlide is the system of engagement for sales, marketing, and customer success teams that makes every customer interaction successful. They offer the most intuitive, complete, and open sales engagement tool that integrates content, communications, and actionable insights to improve business results. Founded in 2009 and headquartered in San Francisco, ClearSlide helps thousands of customers around the world achieve higher seller productivity, increased sales management effectiveness, and stronger content ROI.
For managers and leaders, ClearSlide provides engagement dashboards to improve deal visibility, coaching, and stronger forecasting. For content users and creators, ClearSlide makes it easy to recommend content tailored by sales stage, with next-step interaction suggestions. For sales reps, ClearSlide intuitively delivers content, communications, and analytics in a single platform experience.
CloudApp is a customer-experience- and productivity-led video messaging and image sharing platform with 3 million+ users. With its integrations, it fits quickly and effectively into your current workflow.
CloudApp is positioned as a growing company ready to help you capture, share, and save time to optimise your workflow. CloudApp is perfect for product designers, product managers, development teams, customer support managers, salespeople, and all teams that work in technology.
Cloze is like a personal assistant for your professional relationships — there to prompt you to follow-up with prospects at the right moment. It pulls from your apps to automatically create one view of every person and company, including all contact details, every email back and forth, your phone calls, meetings, notes on Evernote, documents you exchanged, and your interactions on LinkedIn, Facebook, and Twitter. It’s all organised for you — by contact, company and meeting — without any busy work.
With everything in one place, Cloze can put advanced data science to work for you. Cloze figures out who is important and keeps them top of mind, and will even remind you to reach out to a contact and refresh a fading relationship. There’s no data entry – Cloze is the automatic way to remember everyone.
Conga is the leader in end-to-end digital document transformation. From collaboration and creation, through contract management and negotiation, to agreement and e-signature, the Conga Suite has set the standard for automating business productivity and CRM investment through end-to-end digital document transformation. The Conga Suite, which includes Conga Composer, Conga Collaborate, Conga Contracts, Conga Grid, Conga Sign, Conga Orchestrate, and Conga AI, drives segment-leading ROI by simplifying and automating intelligent data, documents, contracts, signing, and reporting outcomes.
ConnectWise Sell (formerly known as Quosal) is a cloud-based software solution designed to increase your quoting volume and wins by freeing your quote and proposal process from on-premise limitations. When you implement a configure, price, quote (CPQ) solution like ConnectWise Sell, you’ll find everything you need right where you need it thanks to automated workflows that keep data visible and easy to report on.
Natively integrated with the top customer relationship management tools, ConnectWise Sell’s professional templates deliver intuitive quotes and proposals with e-signatures included, making it easy to say “yes.”
Consensus automates custom product demos to accelerate sales. Its interactive demo platform personalises video and documents so each prospect automatically learns about your solution in the most relevant way. This cuts sales cycles and increases close rates. The Demolytics™ dashboard helps you discover and engage the entire buying committee by gathering analytics and tracking who’s involved, what’s important to them, what they watched, and who they shared it with. This drives consensus and gets to a purchase decision much faster than traditional sales methods.
Contactually converts your contacts to relationships, all through email. It identifies when you email a new lead, shows what it already knows about them, and asks a few specific questions to learn more about how you met, the importance of the relationship, and next steps. Then, it parses your response and automatically pushes all of that rich data to your customer relationship management platform.
Copper (formerly ProsperWorks) is the easy-to-use customer relationship management tool for small businesses that need to manage more sales leads and grow customer relationships — but don’t have time for data entry, repetitive admin tasks, or complicated tools.
Copper integrates with Gmail and other Google Apps, so it logs all of your emails and other interactions for you. You can also see your sales and relationship essentials from email threads to past interactions to tasks all in one place. Plus, Copper even reminds you to reach out to contacts and follow up on deals.
CustomShow is enterprise presentation software that includes slide and presentation creation, asset management, sharing and collaboration and delivery via the Web, live online meetings, and offline iPad and desktop apps.
Used primarily by sales and marketing and training departments, CustomShow is used to centrally manage, update, control, and deliver presentations to a team of salespeople, trainers, and other end users.
Strengths of the software include seamless integration of video and animation across all platforms, real-time collaboration, and central updates of managed content.
DealHub is an award-winning sales engagement and CPQ platform that delivers a personalised buying experience at every step of the sales and prospecting funnels. DealHub enables sales reps and buyers to meet, engage, and collaborate online on relevant, personalised, and dynamic content while gaining real-time insights on buyer engagement and disposition. From simple to complex, DealHub’s CPQ software allows sales teams to configure quotes and proposals faster with fewer errors. By minimising administrative tasks and allowing sales teams to focus on engaging more effectively with buyers, DealHub helps sales operations reduce the sales cycle and increase revenue.
DecisionLink delivers dynamic, customer-facing value propositions and business cases that clearly communicate the value of solutions. It enables B2B companies to sell value SaaS platforms that enable their sales reps to automate the production of customer-precise value propositions and insights. With DecisionLink, customers engage prospects in business case value discussions earlier, close deals faster, charge higher prices and enjoy wider margins.
DialogTech’s platform solves one of the most pressing challenges in today’s mobile-first world by eliminating the black hole that inbound calls create in understanding true marketing performance. As marketers face mounting pressure to drive not only leads but revenue, DialogTech’s platform empowers them with the call attribution data needed to confidently invest in campaigns that drive calls, as well as the conversion technology necessary to convert callers into customers.
DiscoverOrg helps go-to-market teams accelerate growth with the most accurate company and contact data on the market and a suite of tools to ensure continued growth and success. High-growth companies use DiscoverOrg to identify business opportunities, connect with decision-makers, and go to market with confidence.
Founded in 2007, DiscoverOrg is backed by investment from TA & Associates, the Carlyle Group, and 22C Capital. DiscoverOrg acquired iProfile, RainKing, Neverbounce; in February 2019, DiscoverOrg acquired ZoomInfo. The combined organisation offers the highest quality, quantity, and depth of B2B insights on the market, serving over 15,000 #growthbound organisations around the world.
Distribion is a leading provider of web-based software that allows marketers to manage the complex needs of distributed marketing organisations through a single integrated platform. Corporate and local marketers, field salespeople, and marketing partners can efficiently create, store, localise, manage, and measure marketing communications across channels.
The Docebo Learning Platform is trusted by global brands to create beautiful learning experiences. Complete with a robust content library at your fingertips with Docebo Content, the solution makes formal learning more engaging and opens new possibilities for social learning.
Docebo eliminates the need for multiple systems to deliver internal, cross-departmental and extended enterprise learning programs, all ready to scale alongside the growth of any business.
The Docebo Learning Platform makes learning your competitive advantage.
DocSend is a secure sharing and tracking platform that helps you identify who is interested in doing business with you and protect your sensitive documents from getting in the wrong hands. With DocSend you can:
- Track who opens your document and how much time they spend on each page
- Protect your documents with security features like email verification and viewer whitelisting
- Share multiple documents with a single link using virtual deal room
Move business forward with DocSend.
Docsify is a Gmail and G Suite tool that helps salespeople take only the right sales actions based on recipients’ behaviour. It provides email, document, and website tracking as well as flexible email automation and lead scoring. As a result, our users spend their time smarter, close more deals faster, and skyrocket their team productivity.
Work only with the hottest prospects, measure and increase the efficiency of the content you send, and boost your team performance with Docsify.
Docurated, now owned by Quark, is the enterprise sales enablement platform that lets sales teams find, customise, and share content — fast. Simultaneously, marketing is empowered to measure content usage and effectiveness to see how their work is driving revenue.
DocuSign helps organisations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature: the world’s #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, hundreds of thousands of customers and hundreds of millions of users in more than 180 countries use DocuSign to accelerate the process of doing business and simplify people’s lives.
Companies continue to invest in content to help drive leads and close sales. However, in the absence of the right processes and tools, the ROI on these content assets continues to be low. And enabling sales with content is a huge efficiency drain on the marketing team.
Growing marketing and sales teams run into the same content challenge — content everywhere, buried in emails, and lost on cloud storage apps. With Enablix, marketing can enable sales with relevant content through the sales process. And the sales team has access to all the right content when they need it, improving sales productivity and efficiency.
EverString’s AI SaaS solution is designed for B2B sales and marketing professionals to drive pipeline growth, help close new customers, expand into new markets, prioritize accounts, and provide actionable insights — all without the need for an administrator.
ExecVision is a conversation intelligence platform built on a simple, almost inarguable premise: insights mined from customer interactions are exponentially more valuable when you can translate them into performance improvements in your marketing, support, sales, and product teams. ExecVision shines where other conversation intelligence software falls short in improving performance by changing human behaviours.
Founded in 2015, the ExecVision team leverages all of the pattern recognition and human intelligence from ExecVision’s 15 years of insights-based sales coaching and applies it to uncovering actionable insights from customer-facing conversations, allowing organisations to make better decisions, coach and develop their team at scale, drive behaviour change, and ultimately generate more revenue through performance improvement. Customers have seen a 30% or more increase in win rates and onboarding cut by at least 30%.
FISION’s distributed marketing automation and sales enablement platform empowers your team to quickly and easily organise, customise, and distribute compelling personalised campaigns across the web, e-communications, social media, mobile, and print.
The easy-to-use cloud-based SaaS allows distributed organisations to enable their field sales, local marketers, agents, VARS, and franchisees to localise and personalise their communications while centralised marketing stays firmly in control of brand and legal compliance.
FISION ensures relevant and timely engagement with customers and increases visibility over the effectiveness of all sales and marketing activity — leading to actionable data that allows you to make better business decisions.
Formstack is a secure workplace productivity platform built to produce ingenious solutions to the everyday work that slow organisations down. From eliminating paper forms to breaking digital silos, Formstack empowers anyone to quickly and easily build custom forms, create documents, and collect eSignatures — all without any specialised skills or coding.
Launched in 2006, Formstack is trusted by more than 22,000 organisations worldwide to digitise information, automate workflows, and transform processes.
Freshsales is a sales CRM designed for high-growth, high-velocity sales teams with features such as built-in phone and email, lead scoring, user behaviour tracking and automation, along with other customer relationship management-related features on one platform. Freshsales is a part of the Freshworks product family, whose flagship product, Freshdesk, is the leading customer support solution with more than 100,000 customers worldwide.
FRONTLINE Selling makes sales organisations wildly successful by providing them with the most effective way to engage their B2B buyer. Staccato instantly creates a multi-touch prospecting platform and provides unprecedented optics into the metrics that predict sales pipeline. The software, which snaps seamlessly into Salesforce.com and is available on the AppExchange, organises, prioritises, and guides prospecting activity with a methodology based on the scientific analysis of nearly 2 million outreach repetitions. Staccato can also be delivered as a managed service. Clients routinely generate 2-4x more sales opportunities with key decision-makers.
GetAccept is an AI-based eSignature and document tracking platform. The company reinvents the document and eSigning workflow through intelligent automation, personalised recipient engagement, and the easiest digital signature on the market. GetAccept helps users create and send documents that stand out against competition.
GetAccept is an electronic signature and document tracking platform for the closing stages of the sales cycle. Combine document tracking with eSigning and use machine learning to predict the next action needed to get the document signed. Enterprise features include video introduction, automated live-chat, connected calls, and deal-based display remarketing.
Gong.io enables revenue teams to realise their fullest potential by unveiling customer reality. The patented Gong Revenue Intelligence Platform captures and understands every customer interaction then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions.
Groove is a sales engagement platform that automates non-sales activities so that sales teams can spend more time building relationships and generating revenue. Groove eliminates the need for customer relationship management data entry and provides managers with real-time visibility into activity levels and performance, regardless of location. Groove also has the industry’s only native Salesforce integration, which reduces administrative overhead by as much as 90%.
Gryphon Networks provides a sales acceleration platform that delivers actionable insights to drive sales and marketing effectiveness, helping clients grow revenue faster. The platform integrates powerful sales tools and a high-performance communication network to provide automation as well as visibility into key performance analytics.
For more than 20 years, Gryphon has supported clients’ growth initiatives by aligning sales and marketing functions to deliver higher performing campaigns. With more than 1,500 years of calling data experience, Gryphon works with Fortune 500 companies as well as small- and medium-sized businesses across a variety of industries. Using user-friendly dashboards, clients are able to achieve better data-informed business decisions.
Guru is a real-time knowledge management solution that knows when, how, and where to deliver knowledge to you without you having to look for it. With Guru, you don’t just manage your knowledge; you create a network out of your company’s collective intelligence. Guru does this by unifying your joint knowledge and suggesting relevant information to you — all in real time and in every application you work in. The more you use Guru, the smarter it gets.
Highspot is the sales enablement platform that sales reps love. Highspot empowers companies to elevate customer conversations that drive strategic growth. The platform combines intelligent content management, training, contextual guidance, customer engagement, and actionable analytics. Revenue teams use Highspot to deliver a unified buying experience that increases revenue, customer satisfaction, and retention. With 90 percent average monthly recurring usage and global support across 125 countries, Highspot is the highest rated sales enablement solution on Salesforce AppExchange, G2 Crowd, Microsoft Store, Google Play, and Apple AppStore.
Hoopla is the new way to win for sales, marketing, and customer service teams. Hoopla’s team performance software combines modern game mechanics, data analytics, and broadcast-quality video in a powerfully simple application that makes it easy for front-line managers to motivate team performance and score more wins. Using Hoopla, managers can quickly create contests, competitions, and leaderboards around any customer relationship management metric and broadcast live performance updates to TV, web, and mobile screens throughout the company. Hoopla’s sales motivation solutions engage the entire company in an exciting, play-to-win culture that delivers measurable gains in team productivity and performance.
HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free customer relationship management platform, HubSpot gives companies the tools they need to grow better. HubSpot Sales Hub offers a suite of tools to boost productivity, shorten deal cycles, and make the sales process more human-friendly — without adding to workload.
InsideView helps B2B companies drive rapid growth with the only platform that empowers business leaders to quickly and confidently make go-to-market decisions. As the market shifts from volume-based to targeted sales and marketing strategies, businesses turn to InsideView to help them identify new market opportunities, align sales and marketing execution, and optimize performance. InsideView’s Targeting Intelligence platform, built using artificial intelligence (AI), delivers the industry’s most relevant, reliable data trusted by the world’s leading B2B companies.
PLAN. EXECUTE. WIN.
Insite Software believes that B2B eCommerce is more than just a website. It goes beyond commerce, unifying the experience between people, products, and channels. Insite provides digital commerce solutions Built for B2B™ and designed to handle the complexities of manufacturing and distribution. It powers more than a million unique customer experiences each day with its suite of products including InsiteCommerce®, InsitePIM, InsitePortfolio®, InsiteCommerce™ Mobile App, and InsiteAnalytics for eCommerce.
iPresent, now a Mediafly company, is an online platform that enables your marketing team to upload and distribute marketing content to your sales team via a beautifully customisable app. With iPresent, you not only ensure that your sales team has the right content at all times, but you also give them the added bonus of being able to wow their customers with a professional fully interactive app experience on their tablet device. iPresent’s many in-app features leave your sales team focused on selling instead of fumbling over printed collateral and paper-based forms.
More than that, iPresent’s powerful analytics give marketers an insight into how their content really performs out in the field. This invaluable information gives you the insight you need to create more effective collateral in the future which can be easily distributed to your sales team.
360Learning empowers learning and development teams to drive culture and growth through collaborative learning. Our learning platform combines collaborative tools with the power of an LMS, enabling high-growth companies to unlock learning based on collective expertise instead of top-down knowledge. 360Learning is the easiest way to onboard new employees, train customer-facing teams, and develop professional skills—all from one place.
Founded in 2003, LogicBay delivers technology-enabled channel management solutions to companies that need to build, scale, or optimise their indirect sales channels. At its core is the channel technology stack combined with a proprietary channel profit centre methodology that helps companies achieve growth through their sales channels.
Lucidchart is a visual workspace that combines diagramming, data visualisation, and collaboration to accelerate understanding and drive innovation. With this intuitive, cloud-based solution, everyone can work visually and collaborate in real time while building flowcharts, mockups, UML diagrams, and more. Lucidchart is utilised in over 180 countries by more than 15 million users, from sales managers mapping out target organisations to IT directors visualising their network infrastructure.
Makesbridge is an all-in-one cloud platform featuring mass email, marketing automation, sales automation, and business intelligence dashboards. The platform is used by companies small and large, B2B and B2C, to effortlessly communicate with customers.
Makesbridge is rated #1 via reviews on the Salesforce App Exchange for customer support and satisfaction, ease of use, functionality, and price. While customers like the platform for what it can do, they love it for the support and attention to their needs.
Every successful business has a few key strategic growth formulas. But sustaining growth through market, customer, and competitive change requires deep customer intimacy and commercial agility.
That’s where we come in. We help businesses develop and implement innovative go-to-market strategies across their evolving customer lifecycle. We help your teams target, convert, and retain customers across multiple channels — from new digital platforms to existing direct and indirect sales channels.
Marketo Sales Connect helps sales and marketing teams partner to drive more pipeline faster.
Marketo Sales Connect combines real-time marketing and sales lead insights with digital playbooks and analytics. This elevated approach to sales engagement is presented in a single screen, providing more time for selling and less time manoeuvring through multiple applications. Reps are now better prepared to follow a best practices process to engage the hottest leads the right way.
Mediafly powers sales success. In the sales biz, the status quo just doesn’t cut it. Today’s buyers crave compelling, collaborative, value-based sales experiences that shine a light on their unique challenges. Can your sellers deliver? Mediafly can help. Whether you’re looking for a quick-start, turnkey solution or fully custom sales presentation application, Mediafly’s suite of sales enablement and content management tools makes it easy for any company, regardless of size or digital maturity, to increase sales efficiency and effectiveness and get started delivering impactful sales interactions today. The technology combines interactive sales presentation tools, AI-powered content automation, seamless customer relationship management integration, in-depth content usage analytics, and support for virtually any content type to ensure your solution is flexible and scalable enough to meet your current needs and grow with your business along your unique sales transformation journey. Mediafly’s Advisory Services team ensures your sales content and sales enablement solution are optimised to meet your unique challenges for the greatest return on investment.
Membrain is the award-winning sales enablement customer relationship management tool that makes it easier for sales teams to execute their process, coach better, and continually improve. It helps drive the behaviours needed in complex B2B sales to increase sales effectiveness and achieve consistent performance. Membrain can replace or complement traditional customer relationship management systems.
Mindmatrix has been providing sales and marketing solutions since 1998. Mindmatrix offers marketing automation software on a single unified platform for sales and marketing. Mindmatrix’s marketing automation solutions place equal emphasis on both marketing and sales. Mindmatrix’s product offerings for sales include on-demand sales materials creation, lead prospecting, and smart lead management. On the marketing front, Mindmatrix’s solutions cover demand generation, brand management, quality lead generation, lead nurturing, social media automation, lead scoring, and marketing materials creation across print and digital media.
MindTickle provides a comprehensive, data-driven solution for sales readiness and enablement that fuels revenue growth and brand affinity. Its purpose-built applications, proven methodologies, and best practices are designed to drive effective sales onboarding and ongoing readiness. With MindTickle, company leaders and sellers can continually assess, diagnose, and develop the knowledge, skills, and behaviours required to effectively engage customers and drive growth. Companies across a wide range of industries use MindTickle’s innovative capabilities for on-demand, online training, bite-sized mobile updates, gamification-based learning, coaching, and role-play to ensure world-class sales performance.
MindTouch is a leading provider of enterprise-grade, AI-powered knowledge management solutions for mid-size to large organisations looking to increase their customers’ lifetime value. Its knowledge management platform includes solutions for customer self-service, agent assistance, and departmental knowledge. MindTouch is trusted by some of the largest global brands to dynamically serve up relevant content wherever a user’s journey starts or ends for a more consistent, personalised, and effortless customer experience.
Modus helps direct and indirect sellers transform sales engagement with better conversations to get sales done. The Modus Sales Hub is an intuitive mobile sales enablement app powered by AI to provide instant access to content, interactive tools, and skills development. Lead capture automates lead routing and responsiveness to improve event performance. With clear visibility into content, trade show performance, and seller capability, world-class brands use Modus to get sales done.
Nimble is the industry-leading customer relationship management platform for Office 365 and G Suite that builds award-winning contact management solutions for teams and individuals. Everyday, people use Nimble to successfully nurture their personal and business relationships across email, social networks, and more than 90 cloud-based business applications. Nimble combines the strengths of traditional CRM, classic contact management, social media, sales intelligence, and marketing automation into a powerful relationship management platform that delivers relationship insights everywhere you work.
OptifiNow offers a full cloud-based sales and management platform that acts as a personal assistant to each sales person to help them convert every opportunity. Management controls the sales process and gets the insights to drive continuous improvement.
The core pillars of OptifiNow include a full featured customer relationship management, sales automation, sales enablement, content management, and reporting/analytics, all integrated into a cloud-based platform. Deployed in a configurable modular format, each enterprise customer defines their best practices and processes of their sales organisation and provides their sales teams with the tools they need to succeed in today’s competitive marketplace.
Additionally, OptifiNow offers a deep integration with many best-in-class technology partners to provide an integrated technology stack to drive efficiencies throughout the entire organisation.
Outreach, the leading enterprise-ready sales engagement platform, accelerates revenue growth by optimising every interaction throughout the customer lifecycle. The platform manages all customer interactions across email, voice, and social, and leverages machine learning to guide reps to take the right actions.
Thousands of customers rely on Outreach to drive predictable and measurable growth, increase efficiency and effectiveness of customer-facing teams, and improve visibility into sales activity and performance.
Leading enterprise and mid-market B2B companies use PathFactory to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences across the buyer journey. Using insights and automation to connect people with content, PathFactory removes friction for B2B buyers.
Percolate, now a Seismic company, offers solutions to introduce visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns and content. The world’s largest brands use Percolate to create a coordinated customer experience, reduce production costs, and understand marketing impact.
Founded in 2010, Pipedrive is the first customer relationship management platform developed from the salesperson’s point-of-view. Inspired by proven methods of experienced salespeople, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. By bringing together tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines. Pipedrive helps provide management and sales teams with more timely, detailed, and accurate sales reporting and revenue projections. Today, Pipedrive is helping more than 90,000 sales teams in more than 150 countries to get more qualified leads into their pipelines and take quicker action on the most promising deals.
Pipeliner customer relationship management software drives exceptional user engagement through its sales-friendly interface. With its uniform navigation and visual approach, users can learn the system quickly, which drives high adoption rates and faster ROI. Plus, users can easily customise what they see to make the system their own.
Pipeliner’s administration backend is also visual and easy to use with drag ‘n drop, in-line editing and other non-technical tools. A key differentiator is that Pipeliner does not require a full time admin or expensive certified technical resources.
There is also a very powerful reporting engine built into the product that allows reports to be generated from any view or area within the system. There are multiple types of reports available from standard to pivot to advanced and graphical dashboards.
Pitcher is a leading provider of sales enablement and content management for field sales and marketing teams. With an intuitive and feature-rich platform, Pitcher’s cloud-based software makes it easier for field sales and marketing professionals in industries such as life sciences, consumer packaged goods, financial services, and manufacturing to plan for, execute, and analyse their business meetings. The immersive, feature-rich software can be executed on various desktop and mobile devices to better engage customers and field reps throughout the entire sales and marketing lifecycle.
Playboox enables sales organisations to help their salespeople AND sales managers perform optimally at each stage of the sales process. Playboox custom-develops sales playbook content, training, and software to help clients capture and standardise their sales organisation’s best practices and sales processes.
Playboox Playmaker is a native Salesforce sales playbook application that lets salespeople easily access and consistently apply best practices to advance and close specific deals within Salesforce.
Prezi is the cloud-based presentation platform that helps you connect more powerfully with your audience. Unlike traditional slides, Prezi’s open canvas allows you to navigate through topics freely, encouraging interaction and collaboration between you and your viewers. The result is conversational presentations that are more natural, more engaging, and more memorable.
PROLIFIQ is pioneering native Salesforce account-based selling for key account management and digital content management. PROLIFIQ brings organisations together by simplifying the most valuable selling motions with easy-to-use applications inside Salesforce. It supercharges your sales and marketing teams so they can work smarter and faster, together. PROLIFIQ’s customers inspire innovations and PROLIFIQ helps them reimagine how to compete and win.
Prospect.io is a simple but powerful outreach tool combining functionality of prospecting and email sending. Use built-in extensions to find prospects’ email addresses via their websites or LinkedIn profiles, send them automated campaigns, and focus on closing. Prospect.io offers integrations with hundreds of popular B2B apps, giving you a way to build truly scalable sales.
Qstream is a leading enterprise microlearning solution proven by science and in practice to boost learner performance at scale through knowledge reinforcement, engagement, and analytics.
Since 2008, Qstream has been on a mission to make people in the workplace better at what they do. Today, more than 600 global organisations rely on Qstream to build high-performance teams by delivering a precision microlearning experience that reinforces job-critical knowledge and skills in minutes a day.
Resulting in 93% average learner engagement levels and 17% average proficiency improvements, Qstream gives companies the tools they need to get a real-time view of performance readiness and take action where it is needed most.
Regalix is a global leader partnering with companies on sales enablement, revenue operations, and thought-leadership. Founded in 2005 with headquarters in Palo Alto, CA and offices around the world, Regalix has hundreds of customers from F500 to SMBs. With its roots in data-driven, ROI-focused marketing, Regalix delivers value at scale and speed to leaders in the industry.
Repsly is a B2B SaaS company providing retail execution software that empowers CPG teams to make data-driven insights and achieve peak performance in the field.
Repsly’s powerful manager dashboard equips teams with the data they need to uncover opportunities at retail and the tools they need to deploy their team to take the right action in the store. Repsly’s best-in-class mobile app empowers retail execution specialists to have the biggest possible impact on sales, while equipping reps with the customisable data collection tools they need to report real-time insights from the field. Repsly is the only retail execution solution to centralise brands’ sales, field activity, and in-store data, connecting store-level activities with their impact on sales. More than 1,000 field teams in over 80 countries drive execution and sales in the field with Repsly.
ringDNA is a sales engagement platform that helps businesses scale revenue growth through AI. The leading choice for Salesforce customers, ringDNA offers a complete solution for sales engagement, sales playbook execution, performance insight, conversation intelligence, and much more. Backed by Goldman Sachs, Bryant Stibel, and Palisades Growth Capital, ringDNA was named one of the “Best Places to Work” by BuiltinLA and Comparably, as featured in USA Today, and “One of The Best Privately Owned Companies in America” by Entrepreneur magazine.
Salesforce CMS is a hybrid content management system, where you can curate and share content, manage multiple language versions of your content, and control who creates what. Use Salesforce CMS to create, manage, and deliver content from a central location, and then share that content across multiple channels.
SalesHandy is a SaaS-based product and has a freemium model. It provides real-time email tracking with a blue tick within Gmail for free (no branding or gimmicks).
Features include mail merge campaigns and auto follow-up to boost your email productivity and help you get more done with emails. Additional features include email scheduling, template shortcuts, link tracking, and analytics.
SalesHood is the sales enablement platform that teams use to quickly boost sales performance. SalesHood helps teams learn, coach, and sell faster, improving time to ramp, quota attainment, and sales velocity.
The SalesHood platform is purpose-built to enable fast-paced sales teams to quickly boost sales productivity at scale. SalesHood is modelled after Elay Cohen’s successes leading sales enablement at Salesforce during the hyper-growth years.
SalesLoft is a sales engagement platform that helps sales organisations deliver a better sales experience for their customers. More than 2,000 customers use the company’s category-leading sales engagement platform to engage in more relevant, authentic and sincere ways.
Samesurf is an instant collaboration platform that enables multiple remote users to experience the same content in real time from any device, browser, or mobile app without installs or coding of any kind. Its co-browsing and related technologies are utilised by a multitude of clients for critical use cases like sales, support, training, on-boarding, online meetings, telemedicine, and real-time collaboration.
The nature of the install and code-free collaboration technologies have established a new legal standard for internal and external communication that protects sensitive and personally identifiable information — one that’s leading the transition away from the usability, performance, and security issues that plague antiquated screen sharing technologies.
SAP Sales Cloud helps organisations connect and guide customers throughout their buying journey. Transform your lead-to-cash process and accelerate sales performance with incentive optimisation, sales coaching, and learning recommendations — helping sales teams spend their time on the best deals.
Seismic is a sales and marketing enablement platform, equipping global sales teams with the knowledge, messaging, and automatically personalised content proven to be the most effective for any buyer interaction. Powerful content intelligence and analytics enable marketers to prove and improve their impact on the bottom line, revealing what is really driving revenue and what needs to be adjusted. Large enterprises use Seismic to increase sales productivity through the automatic distribution of relevant information and personalised content to reps for any buyer interaction. Powerful content controls and visibility into usage ensures brand integrity and reduces risk. Seismic’s machine learning and analytics capabilities continuously improve the entire enablement process for large enterprises, increasing the ROI of sales content and tying it directly to revenue.
Showell is an easy, fast, and powerful sales enablement platform. It gives sales teams instant access to up-to-date sales collateral empowering sales reps to present and share targeted content based on a customers needs. With Showell, continuous learning is easy and efficient. Showell is so fast and easy to use that sales teams just love it.
At Showpad, buyer experience is the ultimate differentiator. This is why Showpad built the most flexible sales enablement platform that marketing and sales rely on to prepare sellers, engage buyers, and optimise performance with insights. With a single user experience, the solution makes it easy to discover and share the right content, deliver training and coaching, and maximise seller productivity.
Showpad drives rapid deployment and adoption with best-in-class technology and practices based on the success of 1,200+ customers in over 50 countries.
SmartWinnr is an enterprise SaaS platform that helps employees retain crucial information and have more meaningful customer conversations through periodic short quizzes and Twitter-like SmartFeeds.
SmartWinnr helps improve sales performance through better knowledge retention and higher engagement. It also helps drive compliance agenda in regulated industries through increased compliance awareness.
SoloFire is the mobile sales enablement solution built for field-based reps. Share and track your sales and marketing content!
When you share, harnessing the powers of SoloFire, you get real-time engagement metrics. As soon as your prospects open your content, you get notified so you know your next course of action!
Spekit is a leading in-app digital enablement and learning platform that helps employees learn their tools and navigate process changes by accessing answers and enablement resources in real-time, everywhere they work. Built by sales ops professionals for growing and remote teams, Spekit blends the sophistication of a modern digital adoption platform with the simplicity of a contextual knowledge base for a lightweight yet powerful solution to continuous employee training.
As the only Salesforce Certified Partner that deeply integrates with Salesforce to build training from existing processes, Spekit is the leading solution for sharing knowledge, onboarding, driving adoption, and communicating process changes in real time, across the organisation.
With Swipe, anything can be a slide and you can present it live to anyone, anywhere, on any device.
It’s a responsive web app that works on any device with a modern browser. Log in, drag, and drop to upload files, add web content, and get a simple link to share to anyone. Start your presentation from any device using 3G, LTE, or a Wifi connection, and as you swipe through your slides, everyone who is connected to that URL will see the slides change in real-time, on any device they have with them.
Swipe is the first device- and platform-agnostic presentation tool and the first two-way interactive presentation tool. Use the tools you love to create your content and present, share, and store them in Swipe.
SwissVBS focuses on building transformative learning and development solutions for an organisation’s most valuable asset: its people.
SwissVBS (Swiss Virtual Business Solutions) builds partnerships with its customers to develop transformative solutions — solutions that inspire and empower the learner — always pushing the envelope and constantly reinventing the learning experience.
SwissVBS is a learning and development management company that leverages a unique combination of skills, assets, and talent to dramatically reduce the cycle time from learning to doing. At the core of its solutions is storytelling, brought out through effective pedagogy, captivating media, and innovative technology.
Tellwise (formerly known as Discuzz) is smarter customer communication that drives significantly more customer engagement for sales teams of all shapes and sizes. From field sales and partner channels to inside sales and customer care, Tellwise delivers a richer, more robust experience that speeds the sales cycle and creates happier customers. Seller productivity. Pipeline insights. Customer experience. We are Tellwise.
Uberflip believes content is the most effective way to ignite meaningful relationships. But even the greatest content must be combined with a remarkable experience to reach its full potential.
Uberflip is a cloud-based content experience platform that empowers B2B marketers to create personalised content experiences at scale. By providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation, they can better leverage content to meet their goals.
Upland Altify is the customer revenue optimisation company, helping businesses generate value and grow revenue. Providing best practices, methodology and technology, Altify helps revenue teams visualise customers and their desired outcomes, unlocking revenue growth and building sales excellence.
Built natively on the Salesforce platform, Altify’s CRO application helps thousands of salespeople, sales leaders, and executives achieve sustained customer revenue optimisation and sales success.
Upland Qvidian is the premier provider of cloud-based RFP and proposal automation software, helping more than 1,000 companies worldwide win more business with better processes, improved productivity, and more effective sales documents. Upland Qvidian offers the only proposal automation solution fit for an enterprise, offering security, compliance, and simplicity at scale. Passionate about helping clients build persuasive sales content and win more business, Upland Qvidian also offers expert advisory services and community-building opportunities to its global client base.
Upland RO Innovation is a leading customer reference management solution, helping enterprises harness the voice of the customer in sales and marketing initiatives to win new business faster. A central repository of reference customer contact details and content enables sales with the most effective reference materials at every stage of the sales cycle. Workflows streamline reference request approvals, tracking prevents reference overuse, and microsites simplify content sharing, while real-time analytics prove engagement and revenue driven by customer advocacy.
UpSync is a web-based CMS that enables enterprises to mobilise, manage, and measure marketing and sales content.
It enables users to create custom presentations online or offline with drag-and-drop ease, share assets or presentations with customers easily, access sales materials anytime, and build custom presentations on the fly regardless of the internet connection.
You won’t win if your teams aren’t using your tools. VipeCloud’s customer acquisition solution is actually used and enjoyed by teams growing their businesses. It auto-captures data where possible, minimises manual entry for salespeople, and provides sales management with the data they need. VipeCloud is intuitive to use, migration is made simple, and training and customer success is the core of its culture.
VipeCloud pulled a wide variety of capabilities together so your team only has one system to learn and one system for data to move through the entire funnel.
vPlaybook is a sales-friendly enablement solution focused exclusively on sales conversations. Use vPlaybook’s platform, video production, and design services to package your sales plays in an interactive guide designed to drive revenue growth.
vPlaybook is the sales playbook division of DSG. With more than 20 years of experience, DSG helps B2B companies implement their “big ideas” for driving growth through sales playbook development, training, and reinforcement.
WorkRamp is the leading end-to-end training platform for educating employees and customers at scale. Empower your users with an engaging learning platform that helps you execute better across your entire business. See why companies trust WorkRamp to train their teams and customers.
Xyleme’s platform empowers teams to create and inspire learning through effective content, letting them centralise and manage content, author collaboratively, publish to multiple outputs, and distribute to learning audiences everywhere. With Xyleme as your partner, you can get control of your content and deliver learning at the speed of business./p>
Yesware is your all-in-one sales toolkit that gives you everything you need to prospect, schedule meetings, and follow up — right from your inbox. Yesware provides you the insights you need to make data-driven decisions and spend time where it matters, allowing you to work smarter — not harder.
Yesware is changing the way organisations scale revenue growth. With more than 1 million installs, customers like Groupon, Yelp, Twitter, and Box use Yesware to increase rep productivity, measure successful behaviour, and standardise best practices.
ZoomInfo has combined an innovative suite of software tools with deep, high-quality data to transform and enable modern sales teams and go-to-market organisations. For more than a decade, ZoomInfo’s applications have empowered globally recognised companies to achieve their most important objective: Profitable growth.
ZoomInfo was recently acquired by DiscoverOrg in February 2019. Together, DiscoverOrg and ZoomInfo now offer the most actionable and accurate business insights available today. The combined organisation serves over 15,000 customers and 120,000 users across the globe.
- Introduction:The Definitive Guide to Sales Enablement
- Chapter 1: Calculating ROI
- Chapter 2: Platform Capabilities
- Chapter 3: Maturity Model
- Chapter 4: Deployment Guide
- Chapter 5: Solution Design
- Chapter 6: Measuring Content Performance