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State of Sales Enablement 2020

Updated for 2021: State of Sales Enablement 2021

For the sixth edition of the State of Sales Enablement Report, Sales Enablement PRO surveyed leaders in the sales enablement industry worldwide to learn how businesses are adapting to the health and economic challenges of COVID-19.

The findings show that sales enablement is more vital than ever to help your company increase win rates, improve customer satisfaction, and accelerate revenue.

state of sales enablement 2020

Gain timely insights about sales enablement, such as these high-level takeaways:

  • Growth and Adoption: In the past five years, the sales enablement function has experienced a 343% increase in adoption. While 62% have a sales enablement person, program, or function in place, representing year-over-year growth of 7 percentage points, an additional 13% plan to dedicate a person, program, or function to sales enablement in the coming fiscal year.
  • Virtual Enablement Platforms: In the face of COVID-19, sales enablement practitioners that leverage a sales enablement platform for their sales teams report win rates that are 7 percentage points higher than those that do not.
  • Customer Experience: Many enablement teams focus on enhancing the customer experience by enabling post-sales roles such as account management. Those that do experience win rate improvements of 4 percentage points.

Download the State of Sales Enablement 2020 report today for insight on how leading companies are approaching their enablement strategy.

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