Top Industry Blogs
At Highspot, we devote our full attention to helping sales and marketing teams outperform. This means taking into account a broad assortment of perspectives shaping the sales enablement space. From strategies and tactics to competitive insights, technology advances, and more, the following blogs have shaped our approach toward delivering the value that customers demand. We recommend bookmarking those most aligned with your business goals and sharing relevant content with your audience. It’s a great way to curate new ideas and become a trusted sales and marketing partner.
ATD provides training programmes and resources to educate professionals on current technologies and skills that can help their organisations grow. The ATD blog features advice from an assortment of thought leaders and proven insights on how to make the most of learning strategies, tactics, and tools.
Must Read: Succeeding with Sales Enablement in 2017
The CloserIQ blog focuses on tactical, bite-sized strategies that sales and startup leaders can implement day-to-day with their team. Some of the main topics covered are sales management, hiring and talent strategy, sales tips, and career advice.
Forrester is a research and advisory firm that helps businesses develop customer-centric strategies. Their blog is written by global leaders with a track record of strategy and technology insights.
Must Read: Getting a Grip on Seller-Focused Content
Gartner is a research and advisory firm that provides business leaders in various industries with the objective insights necessary to make strategic decisions. Gartner’s blog network consists of research directors and managers who share their insights on the latest trends across a wide range of industries.
Must Read: Why Tech SDRS Should Report into Marketing
Heinz Marketing connects with startups and high-growth businesses to create strategies and execution plans that accelerate top-line growth. On their blog, they review best practices, tools, buyer insights, and real-world sales and marketing experiences.
Must Read: New Research: Direct Impact of Sales Enablement on Success Widens
Hubspot develops and markets software for inbound marketing and sales teams. The Hubspot solution helps companies achieve their business goals in a personable, high-impact way. Hubspot’s popular blog provides productivity tips for marketing and sales teams.
Must Read: No Longer a Luxury: Why Best-in-Class Sales Enablement is a Must-Have
Inflexion Point is a UK-based sales performance improvement consultancy that works with its clients (typically B2B-focused scale-ups in rapid growth mode) to establish their distinctive business value. Bob Apollo, the founder of Inflexion-Point, shares his experiences of applying value selling principles to achieve exceptional business outcomes.
Must Read: 7 Key Initiatives to Drive Sales + Marketing Alignment
Leighton Interactive is a group of marketing, development, and design professionals who provide consulting, web design, and business strategies. Their blog delivers tips on a range of business topics, including branding, design, marketing, and sales enablement.
Must Read: The Secret Tool Salespeople Use (Hint: It’s Content)
The MarTech blog features an assortment of content on marketing strategy and execution. The blog emphasises how to gain competitive advantage via smart technology decisions.
Must Read: You’re Probably Spending More Time Managing Data than Marketing
New Breed is an inbound marketing, website design, and sales agency. It operates as a strategic partner and focuses on how to use pipeline marketing to drive growth. In their blog, they share ideas on leveraging alternative sales and marketing tactics for increasing pipeline growth.
Must Read: Marketing & Sales Relationship: A Sales Point of View
Oracle’s Modern Marketing blog provides insights into the latest marketing strategies, technologies, and innovations for gaining competitive advantage and driving revenue. This is a wide-ranging blog dedicated to what’s current in marketing including ABM, content marketing, and more.
Must Read: 5 Steps to Lead Nurturing Success
Oxygen Learning is a sales enablement learning organisation that educates companies on strategies and tactics for maximising team potential and achieving sales results. The Oxygen Learning blog illustrates how to best utilise sales enablement to generate ROI.
Must Read: Achieve Sales Enablement Success – Fix the Plane While It’s Flying
Pedowitz Group is a consulting firm that helps organisations plan, build, and optimise their revenue engine by delivering services in martech, demand generation, and marketing operations. Every week, the Pedowitz Group hosts a podcast as well as an interview with marketing executives to discuss current marketing trends, challenges, and strategies for gaining a competitive advantage.
Must Read: 5 Core Marketing Processes to Master
Pipedrive is a sales management tool designed to help small sales teams manage their sales processes. The Pipedrive blog shares pipeline management tips for helping reps ensure they’re always on top of their customer’s journey and able to close deals fast.
Must Read: Using the Customer Journey to Help You Achieve Sales Success
Richardson helps companies achieve their desired sales results through sales training, talent development, and sales methodology consulting. The Richardson blog provides sales professionals with strategies for helping sales teams utilise powerful tools for maximising sales efficiency.
Must Read: 3 Proven Methods for Planning a Corporate Sales Training Program
SBI is a management consulting firm composed of former sales and marketing leaders who utilise a benchmarking method to help organizations achieve their revenue goals. In the SBI blog, sales and marketing professionals share strategies for helping companies drive more revenue faster.
Must Read: 3 Keys to Sales Enablement Success
Tamara Schenk is a Research Director for CSO Insights. In her blog, she addresses how to strategically use sales enablement to drive sustainable sales results and salesforce transformation.
Must Read: Getting the Most Out of Your Enablement Technology
Sales Engine is a consulting group that provides organisations with tools to streamline their sales processes. In their blog, marketing and sales strategists illustrate ways to increase sales efficiency and ROI.
Sales Gravy is a global sales acceleration firm that provides training and related programs to help organisations quickly improve sales performance. The Sales Gravy blog provides an assortment of training and prospecting tips for maximising the closing power of sales teams.
Must Read: The Sales Enablement Conundrum: Focus on the Sales Rep or Build the Sales Force
The Sales Lion blog provides content marketing coaching, content marketing workshops, and insights on the latest technologies for helping businesses communicate effectively across platforms. They offer weekly podcasts and videos that showcase high-impact solutions for increasing communication efficiency and effectiveness.
Must Read: 7 Critical KPIs of Content Marketing that Let You Know You’re Winning or Losing
Salesforce, the world’s leading enterprise cloud ecosystem, provides an assortment of tips and trends for sales teams seeking to outperform the competition. The Salesforce blog highlights best-in-class strategies and tactics for driving sales results.
Must Read: How to Close Sales Like an Absolute Pro
Sales Pop! is an online multimedia magazine that educates sales leaders, sales management, sales professionals, and entrepreneurs on modern sales technologies and sales execution. The Sales Pop blog illustrates how to better align and train sales teams for more insightful, higher-impact conversations.
Must Read: Sales Enablement in the Digital Age
Selling Power helps organisations build efficient and effective sales processes by hosting webinars and sales leadership conferences, and sharing insights on everything from best practices to tactical solutions for increasing sales performance.
Must Read: How to Audit Your Sales Training Content for Better Results
SiriusDecisions provides advisory and consulting services to help organisations improve their sales, marketing, and product performance. On their blog, the SiriusDecisions team shares research results on proven sales and marketing strategies.
Must Read: The Power of Sales and Marketing Alignment for Account Planning
Sales for Life provides training programmes, speaking engagements, and workshops to accelerate pipeline and boost sales. In their blog, the Sales for Life team discusses the latest sales platforms, sales training techniques, and strategies for increasing sales efficiency.
Must Read: Top Strategies For Sales Enablement Success in 2017 [Infographic]
The Whole Brain Group acts as a virtual marketing department by providing web design, development, social media, content, and inbound marketing to help organisations get the results they want. In their blog, they discuss smart marketing tips to maximise marketing productivity and conversion rates.
Must Read : 11 Sales Enablement Stats To Help You Sell More
Yesler is a B2B marketing agency with a team of technologists and creatives to help organizations create useful, timely, engaging content. The Yesler blog covers topics from marketing analytics to research and strategy, all in the name of optimising marketing potential.
Must Read: 3 Business Rules at the Foundation of Sales and Marketing Alignment
- Introduction:The Definitive Guide to Sales Enablement
- Chapter 1: Calculating ROI
- Chapter 2: Platform Capabilities
- Chapter 3: Maturity Model
- Chapter 4: Deployment Guide
- Chapter 5: Solution Design
- Chapter 6: Measuring Content Performance