Buyer Engagement
Redefine the Modern Buyer’s Experience
Deliver on-demand, tailored experiences that guide buyers throughout their journey.
Deliver a Personalized Buyer Engagement Strategy in Every Deal
B2B buying is more complex than ever—in fact, 80% of buyers report feeling overwhelmed by the amount of information encountered in the buying journey. Help buyers navigate the noise and deliver tailored experiences that guide them through layers of decision-making and buy with confidence.
Empower your sales teams to create and deliver interactive, value-driven sales experiences at every stage of the buying journey. Share digital sales rooms with relevant resources tailored for buyers. Get real-time insights that reveal which customer engagement strategies are effective, letting revenue leaders optimize execution at every stage of the sales cycle. With buyer experiences like this, you’ll build stronger relationships with your target audience, accelerate sales cycles and increase revenue.
Engage on Their Terms
Enable your sellers to meet buyers on their terms with personalized, digital-first, interactive experiences. Keep stakeholders aligned and engaged with tailored resources, secure deal documents, and collaboration tools that make it easier to build consensus, take action, and close deals faster.
Curate Content in Digital Sales Rooms
Centralize buyer resources in a secure, persistent microsite to align stakeholders, improve engagement, and accelerate deal cycles.
Drive Alignment with Async Collaboration
Deliver value beyond the meeting with custom videos, demos, recordings, and secure deal documents, giving buying groups the flexibility to engage on their terms without losing momentum.
Meet Buyers Where They Work
Connect Digital Sales Rooms to Slack or Teams to enable real-time, two-way communication—keeping buying groups informed, sellers ready, and deals moving between meetings.
Elevate Every Buyer Interaction
Delivering better buyer experiences starts with understanding your buyers’ needs and curating a journey that builds trust and guides them every step of the way.
With custom content, automated workflows, and targeted sales resources, sellers get more time to focus on the conversations that matter—helping buyers move forward with confidence.
Scale Personalized Outreach
Transform sales engagement templates and sequences into tailored experiences that scale without compromising the experience buyers expect.
Personalize Sales Content
Create personalized, compliant, on-brand sales content faster to keep reps focused on engaging buyers, not formatting slides.
Targeted Buyer Engagement
Surface relevant sales resources directly in your reps’ workflow to guide buyer conversations at every stage.
Engage Buyers with Perfect Timing
Deliver tailored buyer experiences while empowering sellers with the insights to improve their outreach.
Highspot captures customer engagement metrics across every touchpoint, from email opens to content interactions, and provides sales reps with actionable insights that help them understand what resonates, refine their approach, and win more deals.
Understand Buyer Behavior
Gain real-time visibility into buyer actions like content views, linger time, and email opens and shares to improve your sales process, better time outreach, and deliver stronger buying experiences.
Optimize Business Outcomes
Build data-driven sales strategies with patented AI that connects buyer engagement metrics to CRM records for a complete view of every customer.
Turn Insights into Action
Surface engagement insights to adapt to changing buyer behavior, refine your sales approach, and drive more meaningful conversations and outcomes.
Seamlessly Integrate With All of Your Favorite Tools
Extend the value of your tech stack and bring sales enablement directly into your reps’ existing workflow, with Highspot’s ecosystem of 100+ integrations.
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Build Experiences That Capture and Keep Buyers’ Attention
- Centralize buyer resources with Digital Rooms
- Customizable Digital Room Templates
- Generate custom presentations with Content Automation
- AI-generated emails with Copilot
- In-app video recording for personalized messages
- Seamless buyer communication via Slack or Microsoft Teams
- Time follow-up based on real-time buyer activity
- Automatically sync buyer activity and engagement to CRM records
Buyer engagement involves every interaction a seller has with a potential customer, from the initial outreach to closing the deal. The goal of buyer engagement is to enable sellers to support buyers as they navigate the complexities of the buying journey and take proactive action to address any challenges before they result in customer churn or lost deals.
Effectively managing the customer engagement process, change management, and scaling efforts requires a sales enablement tool that streamlines and unifies your approach across messaging, content, onboarding, training and coaching. By centralizing these functions and data in one experience, sales representatives can conduct more productive sales calls earlier in the sales funnel.
The goal of sales enablement is to scale sales organizations by replicating behaviors and actions of top-performing sales reps across the entire team. But most sales, enablement, and marketing teams have a patchwork system that hasn’t produced desired results. Highspot is the only platform that brings rigor to how you equip, train, and coach reps to success – helping you confidently improve sales productivity, consistently drive revenue, and unlock your business’ full potential.
Teams across the organization are deeply engaged and executing in new, high-impact ways. Pre- and post-sales reps beginning to move the needle on growth efforts: with Digital Rooms and AutoDocs powering personalized customer experiences, buyer engagement has increased by 101%.
As sellers’ adoption of external sharing capabilities increases — it has already improved by 37% as sellers recognize its value —so too does the pace at which sellers execute. Together, content and engagement capabilities are streamlining sellers’ workflows and enabling them to have more effective, tailored conversations with a wide range of buyers.
Our sales teams are able to access our most recent messages and pitch decks and use that material to close deals faster. We want our sales team to be as efficient as possible and Highspot helps us do that.
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