John Tintle
Former Director of Content and Communications, Highspot
John Tintle is an experienced marketing leader with a deep expertise in content strategy, communications, and brand development. As the former Director of Content and Communications at Highspot, he led integrated marketing efforts that drove brand awareness and demand. John’s work focused on leveraging content to elevate the company’s value proposition, positioning, and messaging, while closely measuring the impact of marketing investments on the sales pipeline.
Posts by John Tintle
25 articles by this author
Monitoring Sales Enablement Platform Effectiveness
Focus is a vital trait of any sales enablement strategy. From content mapping to optimization, it is clear why many companies know how to succeed. Here's why
5 min read
How to Sell Smarter with AI for Sales Enablement
A snapshot of AI and its evolution from a trend-making concept to a core feature of any modern sales enablement platform.
5 min read
Why Content Is Your Ticket to High-Performing ABM
Today we're pleased to announce our new eBook, which shares practical tips on managing, customizing, sharing, and analyzing such content to support ABM.
2 min read
Eyes on the Prize: How Sales Enablement is Transforming Sales Rep Experiences
Transform your reps with sales enablement software that automates, optimizes, & scales your lead generation efforts. Learn about how vital these tools are.
5 min read
A Sales Enablement Game Plan for Marketers
Competitive marketers know every step they take impacts sales. As sales enablement becomes more vital, they are looking for a guide to create top-line impact.
5 min read
Marketing and Sales: Connecting the Dots Between Perception and Reality
How sales and marketing leaders can identify differences between perception and reality, and use the results as a launchpad for revenue growth.
4 min read
Sales Reps Love Highspot
Sales reps love Highspot's breakthrough approach to sales enablement. Learn how we get customers talking and help drive the caliber of performance sellers love.
3 min read
New Research by Highspot and Heinz Marketing: State of Sales Enablement 2017
From combating process complexities to heavily increasing conversion rates & revenue, sales enablement is giving companies the edge against all competitors.
2 min read
Making a Difference in Our Community
After a massively successful year, the Highspot team put its energy to work in the Seattle community.
2 min read
Sales Enablement for Challenger Selling
How sales enablement is helping companies optimize their Challenger™ sales model and deliver superior results for their customers.
2 min read
Sales Enablement for Inside Sales: Webinar Recap and First-Hand Perspective
Sales enablement technology and processes help inside sales reps make the most of every opportunity.
5 min read
Transform Your Business with Sales Enablement
This Best Practices Guide showcases leading techniques for positioning and optimizing sales enablement investments. Learn more about high-level concepts.
3 min read
Managing Your Content: Sales Enablement as Editor-in-Chief
How high-performing companies position sales enablement as editor-in-chief to make content easier to find, consistent in quality, & better aligned with goals.
4 min read
Put Your Sales Content to Work: Best Practices in Sales Enablement Volume 2
By leveraging the benefits of modern sales enablement technology, sales reps can work smarter & close deals more effectively with proper technology adoption.
4 min read
Faster Sales Start Here: Sales Enablement Best Practices Volume 1
Sales enablement pros meet fresh challenges and opportunities every day. At Highspot, we help them make the most of both.
3 min read
Deconstructing Sales Enablement ROI
See an example of how a modern sales enablement platform generates superior return on investment against attainable performance targets.
3 min read
Sales Training Content Management with Highspot
Discover how Highspot helps reps outperform the competition with sales training content management options mapped to the unique demands of your business.
7 min read
Sales Enablement Pro Series: Art, Science, and Choosing the Right Platform
In this blog series, Greg Munster of Red Hat highlights how to think about vendor choice, user engagement, and sales enablement strategy.
3 min read
Sales Enablement Pro Series: Insights and Advice
In this blog series, learn insights and advice for sales enablement success from Sean Goldie, Sales Enablement Manager at Concur.
4 min read
Sales Enablement Pro Series: Key Strategies and Tactics for Success
Highspot is committed to improving the performance of sales reps. We interviewed an industry expert on strategies and tactics for sales enablement success.
4 min read
Redefining Modern Sales Enablement
Highspot has redefined sales enablement with a modern, scaleable platform that makes it easy to manage & track content, helping reps increase conversations.
8 min read
Highspot Luminaries: Nancy Nardin
In this installment of Highspot's Luminary Series, Nancy Nardin shares critical success factors and top trends driving sales and marketing performance.
2 min read
CIO Magazine: Getting a Handle on Marketing Technology
CIO magazine discusses the hardship of measuring sales content performance. They've highlighted how Highspot can solve this problem by using our scoring system.
1 min read
Is Your Marketing Content Falling into a Black Hole?
See why you need a sales enablement solution to help your marketing and sales teams share, identify, and discover content that helps win deals.
3 min read
Playbooks for the Buyer Revolution
Changes in the modern buying process has led to the creation and proliferation of a new type of sales playbook. Learn what modern sales playbooks look like.
2 min read
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