AI-Powered Sales Enablement for Marketing Teams

Maximize seller impact at every step

It’s not enough to launch a campaign. You also need to land it. You’ve built the right content, messaging, and programs, now sellers need to execute. But if they can’t find what they need or deliver it with confidence, strategy stalls. Highspot connects strategy to execution with AI-powered guidance that delivers relevant content, context, and messaging directly into sellers’ workflows, helping them move fast, stay on-brand, and land your message with precision. From launches to evergreen programs, marketers gain visibility, drive adoption, and scale execution that delivers results.

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Surface what works, where you work

Place the right resources at your sellers’ fingertips with an AI-powered partner that delivers content and insight in their workflow when they need it most, driving adoption and accelerating execution.

Supercharge sales outreach with relevant guided experiences

Centralize content in one place and organize intuitive browsing experiences that serve up tailored content recommendations, helping sellers find what works and take the right action faster.

Connect strategy to real-world execution

Translate GTM strategy into action by embedding content, context, and guidance into plays, templates, and outreach, giving sellers the clarity and tools to execute your plan with confidence.

Protect your brand at scale

When content lives everywhere, control lives nowhere. As libraries expand and campaigns and launches multiply, it’s easy for off-brand assets to sneak into the field and derail your efforts, making it nearly impossible to fix what’s not working without visibility. Highspot brings order to the chaos, giving marketers a smarter way to keep content aligned, campaigns sharp, and sellers equipped to deliver the message as intended. The result? Launches that move fast, stay on-brand, and land with impact, every single time.

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Stay fresh, stay compliant, skip the manual effort

Automate governance with intelligent agents to enforce brand standards, reduce manual oversight, and ensure sellers always use current, compliant, on-brand content.

Create once, stay on-brand everywhere

Empower content creators, field teams, and partners with approved templates for campaigns, content, and buyer experiences ensuring consistency across every channel, seller, and customer touchpoint.

Turn content sprawl into launch-ready experiences

Preserve content quality and brand integrity by using governance scorecards and reports to identify outdated assets and streamline updates across systems, ensuring everything is ready for execution at scale.

Visibility that powers GTM performance

Marketers are expected to deliver GTM programs that not only launch but perform, yet fragmented systems and limited visibility make it difficult to know what’s working, where to pivot, and how to prove your impact. Highspot combines behavioral insight and execution data to show how initiatives are adopted, how content and engagement shape buyer outcomes, and where behavior change helps or hinders performance. This helps marketing connect campaigns to revenue, pipeline, and outcomes, and take action in real time to optimize what matters.

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Prove what performs, fix what doesn’t

Get real-time visibility into how content performance and buyer engagement influence business outcomes, enabling you to refine strategy, reinforce what drives impact, and continuously improve program performance.

Measure what matters across every initiative

Get a complete view of how your GTM initiative is landing, from seller adoption to execution to revenue impact, and use real-time insights to guide smarter, faster decisions.

Content that closes, results that scale

Only Highspot helps you land your marketing strategy, so you can deliver content that converts and results that scale. Our customers say they experience:

Why choose Highspot

77%

Increase in content findability

109%

Increase in content usability

50%

Increase in marketing-influenced pipeline

74%

Improvement in win rate

Book a demo

See how our AI-powered platform drives predictable growth. Schedule a personalized demo to learn how Highspot can help you engage buyers coach sellers, and optimize execution.

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Request a pricing quote

Have questions? Want to explore how Highspot can help your team achieve predictable growth? Contact our experts today.

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By using Highspot’s analytics to evaluate content effectiveness, the team has focused their spend and optimized content investment by 26%.

Harjeet Singh

Senior Director of Marketing Operations, Finastra

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Before Highspot, a lot of the things that we were doing were making content for the sake of content rather than really understanding who’s engaging with what and what the true need is.

Inbar Yagur

Director of Content and Product, Lusha

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We love that Highspot is embedded into Salesforce—you click one button and the sales community can see the collateral relevant to a specific opportunity. The fact that it’s just in front of them is really helpful.

Michal Sever

Sr. Director Product Marketing & Education, Nayax

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Our collaboration with sales and marketing has evolved since we stood up Highspot. Scorecards and reporting have allowed us to show enablement of what sales is looking for, bridging the gap between goals and deliverables.