Sales Enablement Resources, Guides, and Templates
Looking to optimize your sales enablement strategy? Explore our top sales enablement tools, whitepapers, and tips to learn what sales enablement leaders, marketing teams, and sales teams are doing to build winning, repeatable sales processes that boost win rates.
 
    
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            GTM performance gap report: Why revenue teams struggle and how leaders fix it        
                
            Most teams have a strategy but can’t execute it. Highspot closes the GTM performance gap by unifying teams, AI, and enablement for real impact.        
        
        
        
        
        
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            Enablement Strategy        
        
        
            Webinar: Improving go-to-market performance with AI        
                
            View this webinar featuring Forrester’s Peter Ostrow and RingCentral’s Sarah Gross to learn how to close execution gaps using AI and enablement best practices.        
        
        
        
        
        
             
    
            Enablement Strategy        
        
        
            The GTM performance gap report: Executive summary        
                
            See the highlights of Highspot’s GTM Performance Gap report, uncovering where leaders struggle with execution and how AI and enablement can drive results.        
        
        
        
        
        
             
    
            Enablement Strategy        
        
        
            GTM performance gap report: Why revenue teams struggle and how leaders fix it        
                
            Most teams have a strategy but can’t execute it. Highspot closes the GTM performance gap by unifying teams, AI, and enablement for real impact.        
        
        
        
        
        
            
            Sales Coaching        
        
        
            How AI-enabled coaching transforms sales teams        
                
            Learn how leading organizations are leveraging AI to elevate sales effectiveness and adapt to today’s market challenges.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            Closing the GTM execution gap in manufacturing        
                
            AI-powered GTM solutions help manufacturers adapt to market shifts, boost sales training, and meet buyer demands in a fast-evolving landscape.        
        
        
        
        
        
            
            Sales Training        
        
        
            5 ways to help sellers win with AI role play        
                
            This guide outlines practical ways to help your reps build confidence, sharpen skills, and boost performance using intelligent, scalable practice scenarios.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            Turn strategy into revenue: A go-to-market leaders’ guide to predictable growth        
                
            This guide walks you through a proven framework to turn strategy into consistent, scalable execution across your go-to-market team.        
        
        
        
        
        
            
            Analytics        
        
        
            Maximize go-to-market impact from AI that learns your business for RevOps        
                
            Discover how AI helps Revenue Operations leaders drive efficiency, forecasting accuracy, and strategic decision-making, and how Highspot unifies your GTM data.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            Maximize go-to-market impact from AI that learns your business for enablement and marketing leaders        
                
            Learn how enablement and marketing leaders use Highspot’s AI to deliver personalized guidance, improve rep performance, and scale impact across GTM teams.        
        
        
        
        
        
            
            Sales Coaching        
        
        
            Maximize go-to-market impact from AI that learns your business for sales leaders        
                
            Explore how AI coaching helps sales leaders scale personalized feedback, prepare reps for every call, and turn good sellers into top performers.         
        
        
        
        
        
            
            Buyer Engagement        
        
        
            Webinar: The AI-powered buying experience – How DSRs accelerate deals        
                
            Discover how AI-powered Digital Sales Rooms help sales teams personalize, predict intent, and accelerate deals in today’s complex buying landscape.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            Webinar: The 2025 State of Sales Enablement        
                
            Catch the full session with Highspot experts and discover exclusive insights from the State of Sales Enablement 2025 report.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            Ignite insurance revenue growth with personalized customer experiences        
                
            Learn how leading insurers use AI to personalize outreach, streamline compliance, and boost agent performance.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            Commercial banking’s definitive guide to AI and data for revenue enablement        
                
            Discover how top banks use AI and unified data to deliver compliant, personalized experiences and grow revenue predictably.        
        
        
        
        
        
            
            Sales Training        
        
        
            Webinar: Maximizing training efficiency with agile learning        
                
            Learn how agile learning boosts engagement, retention, and efficiency. Explore best practices to optimize training in today’s fast-paced, AI-driven landscape.        
        
        
        
        
        
            
            Sales Strategy        
        
        
            Webinar: Accelerate your GTM strategy for success        
                
            Join sales and enablement experts to align teams, speed time-to-market, and drive measurable impact. Learn how to win with your GTM strategy.        
        
        
        
        
        
            
            Buyer Engagement        
        
        
            Webinar: Unlocking sales productivity with AI        
                
            Explore how AI-powered insights, content, and coaching can boost sales execution, drive efficiency, and align teams for greater productivity.        
        
        
        
        
        
            
            Analytics        
        
        
            The future of wealth management: Using AI and data to achieve sales wins        
                
            Discover how leading wealth management firms are using AI and data to accelerate sales, deepen client engagement, and drive predictable growth.        
        
        
        
        
        
            
            Sales Coaching        
        
        
            Grow revenue with sales readiness that delivers wins        
                
            Discover how modern sales readiness strategies help reps ramp faster, engage buyers more effectively, and drive consistent revenue growth.        
        
        
        
        
        
             
    
            Enablement Strategy        
        
        
            State of Sales Enablement Report 2025        
                
            Learn why today's go-to-market teams are leaning into an AI-first future—and why your GTM function would be wise to do the same to enhance your sales, marketing, and enablement efforts and accelerate revenue growth.        
        
        
        
        
        
            
            Sales Strategy        
        
        
            How to streamline your sales process to achieve predictable growth        
                
            Learn how to eliminate inefficiencies, align your teams, and streamline your sales process to achieve consistent, predictable revenue growth.        
        
        
        
        
        
            
            Sales Coaching        
        
        
            Ultimate guide to coaching for revenue teams        
                
            Discover how always-on AI coaching empowers revenue leaders to boost rep productivity, increase retention, and drive measurable results with Highspot.        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            2025 Gartner® Peer Insights™ Voice of the Customer for Revenue Enablement Platforms Report        
                
            Application leaders supporting sales and revenue teams can use the Gartner® Peer Insights™ Voice of the Customer for Revenue Enablement […]        
        
        
        
        
        
            
            Enablement Strategy        
        
        
            RFP guide: Choosing the right GTM enablement platform to unlock revenue growth        
                
            Get the Highspot RFP Guide to choose the right GTM enablement platform, drive alignment, boost productivity, and unlock predictable revenue growth.        
        
        
        
        
        
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