Sales Enablement Resources, Guides, and Templates
Looking to optimize your sales enablement strategy? Explore our top sales enablement tools, whitepapers, and tips to learn what sales enablement leaders, marketing teams, and sales teams are doing to build winning, repeatable sales processes that boost win rates.

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GTM performance gap report: Why revenue teams struggle and how leaders fix it
Most teams have a strategy but can’t execute it. Highspot closes the GTM performance gap by unifying teams, AI, and enablement for real impact.
Sales Coaching
The winner’s playbook to sales coaching – Top tips and examples
Top tips and examples for building effective coaching and sales enablement programs. Boost productivity by 88% and build resilient, high-performing teams.
Enablement Strategy
What good looks like – The essential sales enablement playbook
Discover "What Good Looks Like" for creating a systematic approach to your sales enablement strategy. Drive revenue through world-class sales enablement.
Enablement Strategy
Webinar: Product Marketing vs. Sales Enablement Teams
Discover insights for improving collaboration between product marketing and sales enablement to enhance sales performance and boost seller confidence.
Enablement Strategy
Webinar: How to Mature Your Sales Enablement Program
Discover how to drive business outcomes by evolving your enablement efforts holistically. Strengthen programs, equip reps with resources, and coach for results.
Sales Coaching
Webinar: The Power of Sales Play and Coaching
Hear from industry experts as they uncover the power of sales plays and coaching for improved productivity to help take your sales reps to the next level.
Onboarding
Sales Onboarding Checklist: Prepare New Sales Reps for Success
Download this effective onboarding checklist to invest in new team member success, improved workflows, employee engagement, and retention.
Content Management
Content Management Checklist: Create, Share, Organize Sales Content
Optimize your content strategy with our practical content management checklist. Organize, improve, and help sales reps effortlessly access content.
Sales Plays
Sales Play Checklist: Elevate Customer Conversations by Turning Strategy into Action
Ignite sales rep performance with our sales play checklist. Discover keys of an effective strategy, actionable sales play details, and adoption drivers.
Enablement Strategy
Sales Enablement Checklist: Drive Successful Business Outcomes
Supercharge your sales team's success with a step-by-step checklist to drive successful business outcomes.
Enablement Strategy
State of Sales Enablement in Financial Services
Discover how sales enablement teams at financial services companies are structured and how they help improve sales productivity.
Marketing Strategy
How Marketers Can Measure Sales Content and Drive ROI
Discover how marketers can effectively measure sales content and drive business outcomes with these best practices.
Sales Training
Top Ways Sales Training Improves Sales Productivity
Learn how you can start improving sales productivity today with these sales training best practices.
Sales Training
Why Sales Needs its Own Training Tool Ebook
Download this Ebook today to learn how you can waste less time, increase adoption, and increase seller performance.
Enablement Strategy
2023 Sales Enablement Analytics Report
Discover the top sales enablement metrics and KPIs to track in 2023 with the Sales Enablement Analytics Report.
Enablement Strategy
Webinar: The Modern SKO, How to Design an Innovative Sales Kickoff
Hear how sales enablement experts plan, run and engage sales reps during sales kickoff.
Sales Plays
Sales Plays Success Kit: Tips, Examples, & Templates
Discover why sales plays are critical for sales enablement and improving sales productivity.
Enablement Strategy
Sales Enablement Maturity Report 2022
Find out how sales enablement teams have matured over the last year to improve sales effectiveness, sales performance, and sales productivity.
Sales Strategy
Webinar: How to Energize Reps with a 2023 Sales Kickoff
View this on-demand webinar with RAIN Group & Flight Center Travel Group to learn more about how to approach SKO this year.
Enablement Strategy
The Forrester Wave™: Sales Content Solutions, Q4 2022
Learn why Highspot received high scores among 8 criteria, including analytics and insights, product vision, market approach, and performance.
Sales Strategy
Webinar: Unlock Sales Productivity with a Winning Enablement Plan
View this on-demand webinar to learn how to strategize for the known downturn and unknown, where to invest – and where not to, and what sales enablement teams are doing now to excel in 2023.
Sales Planning
Webinar: How to Prepare Your Sales Team for 2023
Watch this on-demand webinar with The Harris Consulting Group to learn how to improve sales performance and increase sales productivity.
Onboarding
Onboarding Guide: How to Shorten Sales Ramp to Revenue
Find out how to help your sales reps hit the ground running by implementing a winning onboarding strategy with this guide.
Marketing Strategy
2022 Gartner® Market Guide for Revenue Enablement Platforms
Find out from Gartner why revenue enablement platforms, formerly sales enablement, are a must-have tool that generates revenue via content, training, and coaching.
Marketing Strategy
Webinar: What Marketers Must Know to Rise Above Economic Uncertainty
Watch this on-demand webinar with MarTech to learn how marketers are overcoming their biggest challenges and the technology they've adopted to drive results.
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