CMO Virtual Roundtable: Fueling Pipeline Growth

Unlock the Secrets to Marketing Enablement Strategies with Industry Leaders

Join us for an on-demand virtual roundtable featuring insights from leading CMOs, Adriana Gil Miner, CMO at Iterable, Lynn Girotto, CMO at Vimeo, and Jon Perera, CMO at Highspot.

Key takeaways from this roundtable will include:

  • Navigating the B2B Pipeline Challenge: Discover the top challenges faced by B2B marketers, from hitting revenue goals with reduced budgets to leveraging AI for increased efficiency.
  • Brand Consistency in a Digital Age: Learn how leading companies maintain brand consistency across marketing and product targets. Dive into the role of integrated marketing teams and the importance of measuring influence metrics.
  • Crafting Consistent Messaging and Personalization: Get insights on adapting to new trends without overwhelming your sales teams. Learn the importance of sales enablement in communicating your brand message effectively.
  • Striking the Right Balance in Sales Pitch Adaptation: Get insights on adapting to new trends without overwhelming your sales teams. Learn the importance of sales enablement in communicating your brand message effectively.
  • Aligning Enablement and Marketing Strategies: Join the debate on where enablement should report and discover strategies for creating growth and revenue through collaboration between marketing and enablement teams.
  • Understanding and Meeting Customer Needs: Learn how to foster strong customer relationships through a consultative approach. Discover the significance of company culture and values in driving revenue growth.

Gain valuable insights and actionable strategies to fuel your pipeline growth and drive marketing success. Watch the on-demand virtual roundtable now!

Related Resources

Episode 100: Enable the Impossible to Unlock Revenue Growth
Enablement Strategy
Episode 100: Enable the Impossible to Unlock Revenue Growth
Today is a special day—we’re celebrating our 100th episode! For this milestone episode, we’re diving into a theme at the […]
Episode 98: Fostering Collaboration to Enhance Buyer Engagement
Enablement Strategy
Episode 98: Fostering Collaboration to Enhance Buyer Engagement
Jason Larioni, Manager of Business Development at Pie Insurance, shares on fostering collaboration.
The Expansion Equation
Enablement Strategy
The Expansion Equation
No organization can afford to neglect its cross-sell and upsell efforts. Learn how to enable post-sales teams to secure expansion outcomes.