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    Sales Enablement Resources, Guides and Templates

    Looking to optimise your sales enablement strategy? Explore our top sales enablement tools, whitepapers and tips to learn what sales enablement leaders, marketing teams and sales teams are doing to build winning, repeatable sales processes that boost win rates.

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    Mapping and Measuring Content Across the Buyer’s Journey
    Content Management
    Mapping and Measuring Content Across the Buyer’s Journey
    Get actionable steps on how to use content mapping and auditing to evolve your content strategy with this eBook and content heatmap template.
    SiriusDecisions Sales Enablement: Planning Assumptions 2020
    Enablement Strategy
    SiriusDecisions Sales Enablement: Planning Assumptions 2020
    Discover the six planning assumptions and best practices that should drive your sales enablement strategy in 2020 in this report from SiriusDecisions.
    Webinar: 5 Blind Spots in Your Buyer’s Journey
    Buyer Engagement
    Webinar: 5 Blind Spots in Your Buyer’s Journey
    Clari, Highspot, and SalesLoft review the five most common data challenges along the buyer's journey and share tips on how you can overcome and resolve them.
    CSO Insights Fifth Annual Sales Enablement Study
    Enablement Strategy
    CSO Insights Fifth Annual Sales Enablement Study
    In the Fifth Annual Sales Enablement Study, CSO Insights and Highspot share how organisations are driving business impact across their organisations to all customer-facing teams with sales enablement.
    Webinar: Improving Sales Effectiveness by Turning B Salespeople into A Salespeople
    Sales Planning
    Webinar: Improving Sales Effectiveness by Turning B Salespeople into A Salespeople
    Learn how to identify the most important behaviours of top-performing reps and spread successful processes and content across your sales organisation.
    Webinar: Fire Up Your Sales ROI by Thawing the Frozen Middle
    Sales Strategy
    Webinar: Fire Up Your Sales ROI by Thawing the Frozen Middle
    SiriusDecisions and Highspot discuss why improving sales effectiveness should be a top priority for all sales leaders who want to meet their revenue goals.
    Webinar: State of Sales Enablement 2019
    Enablement Strategy
    Webinar: State of Sales Enablement 2019
    Watch this on-demand webinar about the 2019 State of Sales Enablement report and learn what 2019 has in store for sales enablement professionals.
    Webinar: The Only Real Way to Move the Middle and Turn B Reps into A Reps
    Sales Training
    Webinar: The Only Real Way to Move the Middle and Turn B Reps into A Reps
    Get key tips and tricks to replicate successful behaviours, processes, and content across your entire sales organisation in this webinar.
    Sales Onboarding: The Key to Unlocking More Revenue
    Onboarding
    Sales Onboarding: The Key to Unlocking More Revenue
    Learn about why traditional onboarding is broken and how modern onboarding equips sellers to succeed today. This eBook has the insights and steps you need to set up an effective sales onboarding program that ramps up, trains, and retains reps.
    SiriusDecisions Sales Effectiveness and the Buying Cycle
    Enablement Strategy
    SiriusDecisions Sales Effectiveness and the Buying Cycle
    Read this SiriusDecisions research brief to learn how to set up your sales team for success by following these steps to thaw the "frozen middle" and turn your "B" sales reps into "A" sellers.
    State of Sales Enablement 2019
    Enablement Strategy
    State of Sales Enablement 2019
    Get a pulse on the sales enablement industry and discover unique insights and best practices in the State of Sales Enablement 2019 report.
    Life Sciences: Creating Sales & Marketing Alignment
    Enablement Strategy
    Life Sciences: Creating Sales & Marketing Alignment
    Does your organisation struggle to keep its marketing and sales teams aligned? Learn how life sciences organisations can fix the misalignment between sales and marketing teams in this eBook.
    The Modern Sales Pitch: 5 Best Practices to Engage the Modern Buyer
    Buyer Engagement
    The Modern Sales Pitch: 5 Best Practices to Engage the Modern Buyer
    Download 5 Best Practices to Engage the Modern Buyer today and get your sales reps ready to better engage buyers and increase win rates.
    Successful Sales Communication Strategy in Six Steps
    Sales Coaching
    Successful Sales Communication Strategy in Six Steps
    Discover how to develop a framework for communicating with your sales team that will keep reps informed, prepared, and focused on the goals that matter.
    Highspot vs. Showpad: G2 Product Comparison
    Enablement Strategy
    Highspot vs. Showpad: G2 Product Comparison
    Get started with your sales enablement comparison process by reviewing this Highspot vs. Showpad report, which is based on real user reviews from G2 Crowd.
    The Evolution of Sales Readiness
    Enablement Strategy
    The Evolution of Sales Readiness
    Learn how typical sales training processes have become outdated and gain best practices on how to create modern, streamlined sales training that better equips sellers to win and keep winning with this whitepaper.
    The Guide to Guided Selling
    Digital Selling
    The Guide to Guided Selling
    Guided selling can make your sellers’ jobs a lot easier and your sales enablement efforts a lot more effective. This Guide to Guided Selling gets you started with the top best practices.
    Put an End to Sales Content Chaos
    Content Management
    Put an End to Sales Content Chaos
    Whether or not you already have a content management strategy, your marketers and sellers will benefit from these content mapping, curating, and measuring best practices.
    2018 Gartner Market Guide for Digital Content Management for Sales
    Enablement Strategy
    2018 Gartner Market Guide for Digital Content Management for Sales
    Download this complimentary Gartner report to understand key offerings and make sound investment decisions when choosing a sales content management vendor.
    Best Practices for Sales Playbooks
    Sales Plays
    Best Practices for Sales Playbooks
    What to include, when to update, how to deliver: this report's data and insights will answer all questions about how to create sales playbooks that score.
    Webinar: SMA Modern Seller
    Buyer Engagement
    Webinar: SMA Modern Seller
    In this on-demand webinar from SMA and Highspot, learn how to support modern sellers in personalising their engagements with sales enablement.
    Webinar: SMA Modern Buyer
    Buyer Engagement
    Webinar: SMA Modern Buyer
    In this on-demand webinar from SMA and Highspot, learn how to leverage content and deploy sales enablement to set your sellers apart and win over buyers.
    Webinar: Sales Hacker Buyer’s Journey
    Digital Selling
    Webinar: Sales Hacker Buyer’s Journey
    Learn battle-tested techniques to connect your sales process to the buyer's journey and see measurable results.
    Webinar: SiriusDecisions Procuring a Sales Enablement Solution
    Enablement Strategy
    Webinar: SiriusDecisions Procuring a Sales Enablement Solution
    Join Peter Ostrow, Research Director at SiriusDecisions, for this in-depth webinar and learn the must-dos when it comes to searching for and selecting a sales asset management system.

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