Webinar: Improving Sales Effectiveness by Turning B Salespeople into A Salespeople

The sales force’s success often depends upon its ability to improve the individual effectiveness of its salespeople. “B” performers – salespeople not yet performing at elite levels but who are nevertheless proven contributors capable of improvement – represent the best and largest single opportunity to impact individual improvement.

In this webinar from the Sales Management Association and Highspot, you’ll learn:

  • How to identify the most important behaviours of top-performing reps
  • How to replicate successful behaviours, processes, and content across the sales organisation
  • Key motivators for average-performing reps with potential
  • Ways to get more reps speaking like top-performing reps
  • The secret to replicating the attitudes of your top-performers

Watch this webinar now to gain approaches for transforming B players into A players as a means of driving overall sales force performance.

Related Resources

Step-by-Step Guide to Creating Repeatable Success With Sales Coaching
Sales Coaching
Step-by-Step Guide to Creating Repeatable Success With Sales Coaching
Integrating sales coaching into your existing sales readiness process is key to unlocking productivity. Learn how to build an effective sales coaching strategy.
Webinar: Coaching Strategies for Better Sales Productivity
Enablement Strategy
Webinar: Coaching Strategies for Better Sales Productivity
This on-demand webinar dives into the concept of ubiquitous sales coaching and how it can revolutionise your team's productivity.
Step-by-Step Guide to Improve Your Sales Process
Enablement Strategy
Step-by-Step Guide to Improve Your Sales Process
This essential resource will help you implement effective strategies, avoid common pitfalls, and drive better results for your team.