2018 Gartner Market Guide for Digital Content Management for Sales

By 2021, 15% of all sales technology spending will be applied to sales enablement technology, up from the 2017 level of 7.2%.

Sales content management vendors have expanded their sales enablement platforms by adding new training, integration, and custom application development capabilities. Application leaders supporting sales should use this Market Guide to understand the key capabilities offered by vendors in this market.

new_landing_gartner-dcms-2018-whitepaper

Key Findings from the Report:

  • The sales content market has seen considerable consolidation activity in the past year, with seven separate acquisitions that have occurred.
  • Digital content management for sales (DCMS) vendors continue to evolve with platform solutions, adding new API integrations with marketing automation and sales training solutions, and expanding functions for building custom sales applications.
  • Because of maturing capabilities for managing daily sales activities, DCMS solutions are a viable option for companies that want to reduce the number of tools that their sellers use.

Download this complimentary Gartner report to understand key offerings and make sound investment decisions.

Related Resources

The Expansion Equation
Enablement Strategy
The Expansion Equation
No organisation can afford to neglect its cross-sell and upsell efforts. Learn how to enable post-sales teams to secure expansion outcomes.
A Product Launch Strategy Built for Liftoff
Sales Strategy
A Product Launch Strategy Built for Liftoff
Amplify the impact of your new product with a launch strategy designed to reach the stars — and an enablement platform to get you there.
Product Video: Overview
See Highspot in Action
Product Video: Overview
Watch a quick video overview to see how Highspot provides the right guidance and the right content at the right time, every time.