By 2021, 15% of all sales technology spending will be applied to sales enablement technology, up from the 2017 level of 7.2%.
Sales content management vendors have expanded their sales enablement platforms by adding new training, integration, and custom application development capabilities. Application leaders supporting sales should use this Market Guide to understand the key capabilities offered by vendors in this market.
Key Findings from the Report:
- The sales content market has seen considerable consolidation activity in the past year, with seven separate acquisitions that have occurred.
- Digital content management for sales (DCMS) vendors continue to evolve with platform solutions, adding new API integrations with marketing automation and sales training solutions, and expanding functions for building custom sales applications.
- Because of maturing capabilities for managing daily sales activities, DCMS solutions are a viable option for companies that want to reduce the number of tools that their sellers use.
Download this complimentary Gartner report to understand key offerings and make sound investment decisions.