In fall 2019, DSG Consulting and Highspot surveyed 174 sales, marketing, and enablement professionals across 155 organisations about the adoption, creation, and contents of their sales playbooks.
Key insights from the eBook include:
- High-performing organisations are more likely to use playbooks, use more playbooks, and use dynamic playbooks
- Tying sales playbooks to business outcomes is key to getting organisational buy-in
- Cross-functional collaboration is key to playbook adoption
- Playbook contents should include organisational best practices and video
Read the eBook today to learn how best-in-class organisations are using sales playbooks.