Best Practices for Sales Playbooks 2019
In fall 2019, DSG Consulting and Highspot surveyed 174 sales, marketing, and enablement professionals across 155 organizations about the adoption, creation, and contents of their sales playbooks.
Key insights from the eBook include:
- High-performing organizations are more likely to use playbooks, use more playbooks, and use dynamic playbooks
- Tying sales playbooks to business outcomes is key to getting organizational buy-in
- Cross-functional collaboration is key to playbook adoption
- Playbook contents should include organizational best practices and video
Read the eBook today to learn how best-in-class organizations are using sales playbooks.
Related Resources
Sales Playbooks
Guidelines and actionable tips on how to supercharge your playbook to stand out in today's competitive market.
Sales Plays
Guided selling can make your sellers’ jobs a lot easier and your sales enablement efforts a lot more effective. This Guide to Guided Selling gets you started with the top best practices.
Sales Playbooks
What to include, when to update, how to deliver: this report's data and insights will answer all questions about how to create sales playbooks that score.
Sales Plays
Discover how to transform your sales strategies and optimize your revenue teams to meet the needs of current and future buyers in this report from Forrester.