Sales Enablement Resources, Guides and Templates
Looking to optimise your sales enablement strategy? Explore our top sales enablement tools, whitepapers and tips to learn what sales enablement leaders, marketing teams and sales teams are doing to build winning, repeatable sales processes that boost win rates.

Trending
GTM performance gap report: Why revenue teams struggle and how leaders fix it
Most teams have a strategy but can’t execute it. Highspot closes the GTM performance gap by unifying teams, AI, and enablement for real impact.
Content Management
Get (and Keep) Control of Your Content With Effective Governance
Find out what an effective content governance strategy looks like and how to overcome common challenges with Highspot's best-in-class content governance implementation tools.
Sales Training
Webinar: How to Nail Your Next Sales Kickoff
View this on-demand webinar with leaders at Slack and Highspot to learn how to run a sales kickoff that makes an impact and drives business outcomes year-round.
Enablement Strategy
Webinar: How to Run a Top Tier Sales Enablement Organisation
Set up your sales enablement organisation for success in the next year with these best practices from leaders at Forrester, Baker Communications, PK, and Highspot.
Sales Training
Sales Kickoff Toolkit
Ensure your SKO sets up sellers for success with the resources in this toolkit, including helpful tips, checklists, and a comprehensive guide.
Enablement Strategy
Forrester | SiriusDecisions Sales Enablement: Planning Assumptions 2022
Know the five trends that will shape your sales enablement priorities going into the next year in this actionable report from Forrester Decisions (formerly SiriusDecisions).
Content Management
Forrester Modern B2B Buying and Selling Requires a Singular Content Strategy
Discover the top four best practices to align content to both buyers and sellers in this report from Forrester.
Enablement Strategy
2021 Gartner Market Guide for Sales Enablement Platforms
Gartner explains why sales enablement platforms are a must-have tool to support sales organisations with content, training, and coaching in its latest market guide for 2021.
Enablement Strategy
Sales Enablement Maturity Report 2021
Download the Sales Enablement Maturity Report to find out what enablement areas to invest in, develop, and prioritise.
Enablement Strategy
Highspot Security Overview: How We Protect Your Data
With Highspot, you will experience enterprise-class security throughout our environment that we continually enhance based on industry best practices. Read more in this overview.
Sales Planning
Forrester The Future of Sales
In this report from Forrester, find out how the five "Ps" of sales can accelerate your future revenue growth.
Marketing
Forrester The B2B Marketing Process Value Chain
Gain a new framework to shape your marketing strategy and optimise your marketing function with the insights in this report from Forrester.
Marketing
Webinar: AI for Marketing – What It Is, Why You Need It, and What You’ll Lose Without It
Learn from marketing leaders at Rollworks, Intellimize, Pathfactory, and Highspot about how to leverage AI to generate greater ROI on marketing campaigns.
Marketing
Webinar: How to Best Navigate Today’s Unique Marketing Challenges
Identify the best routes to achieving your marketing goals with this webinar, which presents findings from a survey of more than 100 marketers' marketing challenges over the past year.
State of Sales Enablement 2021
Discover the best practices of high-performing businesses in this report summarising the insights of nearly 400 enablement, sales, and marketing professionals.
Enablement Strategy
Highspot Discover Webcast: Spring 2021 Product Launch
Watch our spring product launch webcast to learn how our new platform features will improve your sales teams.
Buyer Engagement
Driving Sales Rep Productivity – The Foundation of Your Revenue Engine
Get the keys to turbocharge your revenue engine and unlock higher rep attainment, stronger employee engagement, and repeatable revenue growth for your business.
Sales Plays
Visual Guide to Building and Measuring Effective Sales Plays with Highspot
Get a visual guide to building and measuring effective sales plays for three of the most common strategic initiatives with Highspot's Plays and Play Scorecards in this eBook.
Sales Coaching
Top Three Sales Playbooks to Improve Sales Performance
Discover the top sales playbooks to improve sales performance, which sales play metrics to measure, and how to turn those insights into sales excellence with this eBook.
Enablement Strategy
Webinar: Essential Revenue Tech Stack – How to Modernise Your Go-to-Market Strategy
Watch this webinar with Outreach and Madrona Ventures to learn how to modernise your go-to-market strategies with sales enablement and sales engagement platforms.
Enablement Strategy
The Essential Revenue Tech Stack
Find out how you can consolidate your revenue tech stack to empower your teams and transform your bottom line.
Enablement Strategy
ATD Research 2021 State of Sales Training
Discover the latest sales training trends with new ATD research featuring insights and best practices from enablement, sales, and talent professionals.
Enablement Strategy
Webinar: Sales Enablement’s Critical Role in 2021 and Beyond
Hear from Brainshark, Corporate Visions, and Highspot about the challenges and opportunities facing sales enablement leaders today.
Marketing
How to Overcome Top Marketing Challenges and Prove ROI
Find out what the top challenges for marketers were in 2020 and how you can overcome them in 2021.
Enablement Strategy
Sales Enablement Analytics Report 2020-2021
In the findings from this survey of 350 professionals, discover the impact of sales enablement across three important areas of the revenue organisation: performance, proficiency, and productivity.
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