Forrester The B2B Marketing Process Value Chain
Forrester’s recent report, The B2B Marketing Process Value Chain, identifies the seven iterative categories that drive a successful marketing function and the optimal sequencing of major marketing processes.
In this report, you will learn:
- A new framework that will help shape your marketing strategy
- Fresh insight into driving continuous marketing improvement
- Best practices for increasing marketing ROI
Download the report today to secure post-pandemic marketing success.
MarketingWhy Enablement Needs Product Marketing Now More Than Ever
In this discussion, Jen explains why sales enablement needs product marketing now more than ever.
MarketingHow to Effectively Land your Product Launch in your Field
In this podcast episode, Harish Peri, Head of Product Marketing at Salesforce, discusses best practices on how to land your product launch with your sales team.
MarketingEuropean State of Sales and Marketing Alignment 2022
Explore our 2022 European Marketing and Sales alignment report to understand the issues impacting companies’ ability to achieve higher sales win rates and how to fix them.
Marketing2022 Gartner® Market Guide for Revenue Enablement Platforms
Find out from Gartner why revenue enablement platforms, formerly sales enablement, are a must-have tool that generates revenue via content, training, and coaching.
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