Forrester The B2B Marketing Process Value Chain
Forrester’s recent report, The B2B Marketing Process Value Chain, identifies the seven iterative categories that drive a successful marketing function and the optimal sequencing of major marketing processes.
In this report, you will learn:
- A new framework that will help shape your marketing strategy
- Fresh insight into driving continuous marketing improvement
- Best practices for increasing marketing ROI
Download the report today to secure post-pandemic marketing success.
Enablement StrategyEpisode 32: Driving Sales Productivity With What Good Looks Like
Jon Perera shares insights on what good enablement looks like and best practices on how you can deliver strategic enablement with Highspot.
Enablement StrategyWhat Good Looks Like – The Essential Sales Enablement Playbook
Discover "What Good Looks Like" for creating a systematic approach to your sales enablement strategy. Drive revenue through world-class sales enablement.
Sales TrainingEpisode 31: Improving Your Training With Cross-Functional Collaboration
Adam Payne and Elizabeth Ojo from Redox share their advice on how cross-functional collaboration can improve training and more.
Enablement StrategyWebinar: The Power of Partnership – How Product Marketing and Sales Enablement Teams Can Drive Sales Success
Discover insights for improving collaboration between product marketing and sales enablement to enhance sales performance, maximize efficiency, and boost seller confidence.
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