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Forrester The B2B Marketing Process Value Chain

Forrester’s recent report, The B2B Marketing Process Value Chain, identifies the seven iterative categories that drive a successful marketing function and the optimal sequencing of major marketing processes.

In this report, you will learn:

    • A new framework that will help shape your marketing strategy
    • Fresh insight into driving continuous marketing improvement
    • Best practices for increasing marketing ROI

the b2b marketing process value chain

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