Forrester The B2B Marketing Process Value Chain
Forrester’s recent report, The B2B Marketing Process Value Chain, identifies the seven iterative categories that drive a successful marketing function and the optimal sequencing of major marketing processes.
In this report, you will learn:
-
- A new framework that will help shape your marketing strategy
- Fresh insight into driving continuous marketing improvement
- Best practices for increasing marketing ROI
Download the report today to secure post-pandemic marketing success.
Related Resources
Enablement Strategy
Episode 15: Aligning Enablement Strategy with Revenue Goals
Kelly Lewis shares insights on how to build an effective enablement strategy that will actually drive results and align with revenue goals.
Enablement Strategy
Episode 14: Building an Effective Enablement Strategy
Dana Klein shares insights on how he uses Highspot to build an effective enablement strategy, especially in the financial services industry.
Sales Plays
Sales Plays Success Kit: Tips, Examples, & Templates
Discover why sales plays are critical for sales enablement and improving sales productivity.
Enablement Strategy
Episode 13: Measuring Enablement’s ROI
Stacey Justice shares advice on the importance of measuring sales enablement's ROI and ultimately why sales enablement is mission-critical.