Application leaders supporting sales and revenue can use this Gartner® Market Guide for Revenue Enablement Platforms, to identify vendors supporting sales and revenue enablement programmes.
In this report, you will learn:
- How the sales enablement category has broadened to include everyone in revenue-generating roles, such as customer success, presales (technical sellers), and marketing.
- The importance of prioritising vendors with a holistic approach to revenue enablement and what that entails.
- Why “by 2026, 65% of B2B sales organisations will transition from intuition-based to data-driven decision making, using technology that unites workflow, data, and analytics.”[C1]
Download this report to get Gartner [C2] advice on top revenue enablement vendors and their key capabilities.
Gartner, Market Guide for Revenue Enablement Platforms,
By Melissa Hilbert, Elizabeth Beard, Rahim Kaba, Doug Bushée, 8 August 2022
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