Highspot Blog

Enabling Joy Over the Holidays

Holiday Giving at Highspot

What an incredible year it’s been! And not just when it comes to company momentum. We have been expanding our community involvement, to give back even more to the community that’s given so much to us. In the spirit of the holidays this year, we at Highspot held our first-ever clothing drive.

By way of background, earlier this year we established several fun committees to create further cross-functional alignment outside of our day-to-day activities. One of these is our Volunteer Crew, which sets up quarterly volunteer projects. In the past year, we’ve done events such as creating food packages and building a community garden. Highspot is actively working to establish a consistent voice in charity contributions and to scale our community involvement.

With such a large sales team, we decided to make this clothing drive a friendly competition, with the intent of collecting as many clothes as possible to give back to our hometown, Seattle. Continue reading article ›

Customer Reviews Make or Break Your B2B Brand

Hi, my name is Shawnna. And I am a shopoholic.

OK, maybe it just feels that extreme. Although, my husband and his battle against my ever-growing wardrobe of shoes may disagree.

But as an avid online shopper, one thing that has become a must in any purchasing decision are customer reviews. Hearing from actual customers that have not only purchased that same pair of shoes, but have also tried to walk a mile in them is invaluable.Continue reading article ›

Highspot Ranks in Gartner Market Guide for Sales Content Management

2017 Gartner Market Guide for Sales Content Management

We’re delighted to share that Highspot has been recognized as a Representative Vendor in the 2017 Gartner “Market Guide for Digital Content Management for Sales.”

The report found that digital sales content management applications improve the delivery of internal- and external-facing content to salespeople, or improve engagement with prospects and clients, and even increase win rates, deal velocity and deal sizes.

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Sales Enablement: The Largest Gatherings. Ever.

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The last few weeks have felt like a sales enablement whirlwind!

A few years ago, when I joined the sales enablement community, it was difficult to find a place where I could connect with other sales enablement peers, practitioners, and thought leaders. In fact, I can’t think of a single one!

Fast forward only a few short years, and I had the honor of participating in two events that will likely be pivotal in building the sales enablement industry and expanding professional networks for existing practitioners.Continue reading article ›

Sales Communications Features Launch in the November Release

New Highspot Features: Page Builder and Smart Update

Sales teams are bombarded with new information all the time: new products, new features, new promos, new content. It can be hard to know what to prioritize. The latest release of the Highspot sales enablement platform is designed to help marketing and sales cut through the noise and share information, content—and content updates—with ease. Let’s take a look at two of the key features of this release.

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The Sales Enablement Guide to Dreamforce 2017

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It’s one of our favorite times of the year: Dreamforce, as you know, is always exciting, informative… and something of a spectacle, with more than 171,000 people registered last year.   #DF17 next week will surely surpass that.

Dreamforce isn’t the only reason we’re looking forward to next week: this year we’re once again giving our sales enablement-focused brethren an opportunity to get even more out of Dreamforce, at our free all-day event at the Four Seasons, which has become an annual tradition.

Are you ready for next week? Probably—and it can’t hurt to get even more ready. If you’re interested in sales enablement, we picked out a few things you’ll want to check out while you’re in San Francisco for the event:

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Looking back at the CEB Sales and Marketing Summit 2017—Finding Sales and Marketing Alignment

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Gone are the days when selling was a linear path: Locate a lead, nurture it with a set of marketing materials, go on a sales call (or series of sales calls), and close the deal.

In today’s B2B selling environment, the sales funnel is more like an infinity loop that flows from marketing to sales and back again until the buyer is ready to engage.

Last week at the CEB Sales and Marketing Summit, I attended several great sessions. Two in particular stood out to me because they focused on something near and dear to my heart—sales and marketing alignment.Continue reading article ›

New Sales Readiness Capabilities with Highspot + MindTickle

Highspot and MindTickle integration

Highspot and MindTickle have partnered to deliver a state-of-the-art solution for sales enablement and readiness.  By combining the best of MindTickle’s sales onboarding and coaching with Highspot’s end-to-end sales enablement platform, this integration provides easy access to MindTickle training in context of sales assets from Highspot, when and where reps need it.

As MindTickle puts it, they aim to “Empower your reps with the knowledge and skills to win.” At Highspot we share a similar mindset. We’re passionate about helping reps win by having the right content for every conversation and the analytics to know what’s working and what’s not.

That’s why we are excited about this latest integration that further extends the end-to-end enablement capabilities of Highspot, so customers can achieve new levels of success.

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Highspot Loves Reps (and Marketers)—Quarterly Customer Awards

Highspot Sales Enablement Quarterly Customer Awards

At Highspot, we’re focused on empowering sales and marketing with easy-to-use content management tools, leading-edge customer engagement, and superior analytics.

Earlier this year, we were curious what sales reps and marketers think about our platform and services, so we kicked off an effort to find out. In the end, we were thrilled to confirm that #RepsLoveHighspot! Highspot gets high marks across our customer base time and again, which isn’t something we take lightly. In fact, our adoption numbers of more than 90% make us proud!

But, the love isn’t a one-way street. #HighspotLovesReps (and marketers and sales enablement pros too!), so we’re honoring our customers who have excelled on the platform in the last quarter. Based on data-driven insights from the platform, we can see who is on the sales enablement leader board—and we want you to, too.Continue reading article ›

Fresh Faces on Our Exec Team, Fresh Paint on a New Space

At Highspot, our fast-growing customer list reflects our fast-growing team. We’re excited to announce new members have joined the Highspot executive leadership team. Plus, we have expanded our headquarters space and now occupy a larger footprint in the same great building at 2401 Fourth Avenue in Seattle.  

To start, the fresh faces: We’re welcoming Chris Larson as vice president of finance and Jake Braly as vice president of marketing. Haley Katsman has also been promoted to vice president of account development. Here’s a little more about them.

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