Highspot Blog

Sales Enablement: The Largest Gatherings. Ever.

sales-enablement-soiree

The last few weeks have felt like a sales enablement whirlwind!

A few years ago, when I joined the sales enablement community, it was difficult to find a place where I could connect with other sales enablement peers, practitioners, and thought leaders. In fact, I can’t think of a single one!

Fast forward only a few short years, and I had the honor of participating in two events that will likely be pivotal in building the sales enablement industry and expanding professional networks for existing practitioners.Continue reading article ›

Sales communications features launch in the November release

Sales teams are bombarded with new information all the time: new products, new features, new promos, new content. It can be hard to know what to prioritize. The latest release of the Highspot sales enablement platform is designed to help marketing and sales cut through the noise and share information, content—and content updates—with ease. Let’s take a look at two of the key features of this release.

Continue reading article ›

The Sales Enablement Guide to Dreamforce 2017

Dreamforce-2017-Blog-Banner

It’s one of our favorite times of the year: Dreamforce, as you know, is always exciting, informative… and something of a spectacle, with more than 171,000 people registered last year.   #DF17 next week will surely surpass that.

Dreamforce isn’t the only reason we’re looking forward to next week: this year we’re once again giving our sales enablement-focused brethren an opportunity to get even more out of Dreamforce, at our free all-day event at the Four Seasons, which has become an annual tradition.

Are you ready for next week? Probably—and it can’t hurt to get even more ready. If you’re interested in sales enablement, we picked out a few things you’ll want to check out while you’re in San Francisco for the event:

Continue reading article ›

Looking back at the CEB Sales and Marketing Summit 2017—Finding Sales and Marketing Alignment

CEB-2017-Blog-Banner-v01.01

Gone are the days when selling was a linear path: Locate a lead, nurture it with a set of marketing materials, go on a sales call (or series of sales calls), and close the deal.

In today’s B2B selling environment, the sales funnel is more like an infinity loop that flows from marketing to sales and back again until the buyer is ready to engage.

Last week at the CEB Sales and Marketing Summit, I attended several great sessions. Two in particular stood out to me because they focused on something near and dear to my heart—sales and marketing alignment.Continue reading article ›

New Sales Readiness Capabilities with Highspot + MindTickle

Highspot and MindTickle have partnered to deliver a state-of-the-art solution for sales enablement and readiness.  By combining the best of MindTickle’s sales onboarding and coaching with Highspot’s end-to-end sales enablement platform, this integration provides easy access to MindTickle training in context of sales assets from Highspot, when and where reps need it.

As MindTickle puts it, they aim to “Empower your reps with the knowledge and skills to win.” At Highspot we share a similar mindset. We’re passionate about helping reps win by having the right content for every conversation and the analytics to know what’s working and what’s not.

That’s why we are excited about this latest integration that further extends the end-to-end enablement capabilities of Highspot, so customers can achieve new levels of success.

Continue reading article ›

Highspot Loves Reps (and Marketers)—Announcing quarterly customer awards

Highspot Sales Enablement Quarterly Customer Awards

At Highspot, we’re focused on empowering sales and marketing with easy-to-use content management tools, leading-edge customer engagement, and superior analytics.

Earlier this year, we were curious what sales reps and marketers think about our platform and services, so we kicked off an effort to find out. In the end, we were thrilled to confirm that #RepsLoveHighspot! Highspot gets high marks across our customer base time and again, which isn’t something we take lightly. In fact, our adoption numbers of more than 90% make us proud!

But, the love isn’t a one-way street. #HighspotLovesReps (and marketers and sales enablement pros too!), so we’re honoring our customers who have excelled on the platform in the last quarter. Based on data-driven insights from the platform, we can see who is on the sales enablement leader board—and we want you to, too.Continue reading article ›

Fresh Faces on Our Exec Team, Fresh Paint on a New Space

At Highspot, our fast-growing customer list reflects our fast-growing team. We’re excited to announce new members have joined the Highspot executive leadership team. Plus, we have expanded our headquarters space and now occupy a larger footprint in the same great building at 2401 Fourth Avenue in Seattle.  

To start, the fresh faces: We’re welcoming Chris Larson as vice president of finance and Jake Braly as vice president of marketing. Haley Katsman has also been promoted to vice president of account development. Here’s a little more about them.

Continue reading article ›

Monitoring Sales Enablement Platform Effectiveness

One of the biggest advantages of companies with successful sales enablement strategies is their ability to maintain focus.  From content mapping through launch and optimization, they’re clear on why they invested, where they’re going, who is involved, and the steps required to reach their goals.  Today we’ll share a framework for how they do it, courtesy of the Highspot services team.  Continue reading article ›

SiriusDecisions State of Sales Enablement 2017

SD-State-of-Sales-Enablement-2017-Blog-Banner-v01.02

Earlier this year, we released our State of Sales Enablement report. Full of insights from sales enablement pros across industries and in organizations of all sizes, this benchmark report has become an annual tradition that we look forward to compiling each year.

And now, we’re excited to see that industry analyst SiriusDecisions has taken a different lens and released its own findings in this area. The report is a summary of key findings from a survey of 250 B2B sales enablement professionals from a variety of industries and revenue bands.Continue reading article ›

How to Sell Smarter with AI for Sales Enablement

For sales reps and marketers, survival skills begin with the ability to separate long-term signals from short-term noise.  This influences where reps invest their time, how marketers construct their awareness and demand gen strategies, and the prioritization criteria for sales enablement leaders who need to manage everything from in-context training to playbooks and more.  

Today we’re going to dive into AI (Artificial Intelligence) and its evolution from a trend-making concept to a core feature of any modern sales enablement platform. Continue reading article ›